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Paid Media & Marketing Performance Analyst AIWO

2.0 - 4.0 years

0 Lacs

chennai, tamil nadu, india

On-site

Experience: 23 years (min. 2 years hands-on) Location: Chennai Function: Marketing Analytics, Attribution & Insights Ops Role Purpose Be the central nervous system for Marketing. Audit and connect data across all roles to quantify spend ? activity ? outcomes. Report ROI, CTR, CVR, brand visibility, assisted revenue, and pinpoint exactly what's working (and what's not). Ship clear daily/weekly/monthly/bimonthly/quarterly/half-yearly/annual reports and drive action with experiment roadmaps. What You'll Own Full-Funnel Measurement & Attribution Define source-of-truth metrics for paid, social, SEO, content, influencer/affiliate, email/WhatsApp, events/OOH, website. Maintain channel + campaign ta...

Posted 2 weeks ago

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