Nord Surgery

About Us Nord Surgery is a growing healthcare group with a strong focus on innovation, patient experience, and results-driven treatments. Our network includes Nords Weight Loss Clinic in Nairobi and Nords Polyclinic in Dubai , offering advanced solutions in weight management, aesthetics, and overall wellness . We are committed to helping patients achieve their health and aesthetic goals with safe, effective, and personalized care. We are seeking a skilled PPC Marketing Specialist to join our team and help us scale our digital presence across multiple markets. Responsibilities Plan, launch, and optimize PPC campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels. Conduct keyword research, audience targeting, and competitor analysis to maximize ROI. Write and test compelling ad copy tailored for services such as weight loss programs, aesthetics, skincare, and wellness treatments. Track, measure, and report campaign performance with clear KPIs (CPL, ROAS, conversion rate, etc.). Collaborate with marketing and clinic teams to align campaigns with seasonal promotions, new service launches, and patient acquisition goals. Ensure all campaigns comply with advertising policies and healthcare regulations. Test and optimize landing pages, ad creatives, and audience segmentation to improve lead quality. Requirements 2–4 years of hands-on PPC experience (agency or in-house). Previous experience in healthcare, medical aesthetics, or weight loss clinics strongly preferred. Proven track record in lead generation and patient booking campaigns. Proficiency in Google Ads, Meta Ads Manager, and Analytics tools (GA4, Tag Manager, etc.). Strong analytical skills with the ability to interpret data and act on insights. Knowledge of advertising restrictions in healthcare and aesthetic marketing. Excellent ad copywriting and A/B testing skills. Experience with retargeting campaigns, TikTok Ads, or programmatic advertising. Familiarity with CRM systems (HubSpot, Zoho, etc.). Understanding of SEO and content marketing to complement PPC strategies. We Offer Opportunity to shape and grow the digital marketing presence of a multi-location healthcare group. Collaborative and supportive team environment. Competitive salary plus performance-based incentives. Career growth opportunities within a fast-expanding healthcare brand.