About the job: Key responsibilities: 1. Develop and maintain strong relationships with journalists, media outlets, and influencers. 2. Draft press releases, media kits, and articles for publicity. 3. Organize press conferences, author interviews, and other media interactions. 4. Identify and engage with influencers for promotional campaigns. 5. Strategize and implement influencer partnerships to boost brand visibility. 6. Monitor campaign performance and prepare regular reports. 7. Conceptualize and execute strategic marketing plans for book launches and seasonal campaigns. 8. Develop promotional content, including brochures, banners, newsletters, and other marketing collateral. 9. Collaborate with internal teams for book-specific promotions. 10. Plan and manage day-to-day content across social media platforms (YouTube & LinkedIn). 11. Analyze engagement metrics and optimize performance. 12. Ensure brand consistency across all digital touchpoints. 13. Serve as a point of contact for external collaborators and corporate partners. 14. Coordinate with bookstores, event managers, and distributors. 15. Regularly update content and maintain website functionality in collaboration with the web team. 16. Organize and manage book launches, literary festivals, webinars, and corporate events. 17. Ensure smooth execution from planning to post-event follow-up. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 3,60,000 - 4,50,000 /year Experience: 1 year(s) Deadline: 2025-06-04 23:59:59 Other perks: 5 days a week Skills required: Social Media Marketing, MS-Office and Influencer Marketing Other Requirements: 1. Minimum 6 months to 1 year of relevant experience in PR, marketing, or communications. 2. Proficiency in English and Hindi (both written and spoken). 3. Strong command over MS Office Suite (Word, PowerPoint, Excel). 4. Understanding of both print and digital media coordination. 5. Hands-on experience with influencer marketing tools and trends. 6. Solid grasp of social media strategy and content creation. 7. Teachers are also preferred. About Company: Niyogi Books welcomes you to the wonderful world of books that are rich and varied in content and world-class in design and production. Established in 2004, Niyogi Books is an internationally reputed publishing house with nearly 750 titles and the list continues to grow. Our focus is on producing illustrated books on art, architecture, history, culture, spirituality, memoirs, and every other aspect connected with culture and heritage. We always strive to give equal emphasis to the textual content and visuals as well within our illustrated books. Despite using the latest technological innovations in production and design, Niyogi Books lays great emphasis on human values and human capital. Our mission Fine publishing within reach is based on our commitment to excellence and our belief in inclusive growth. This is reflected in the close relationship we have with our authors, our readers, and our partners in bookselling and distribution.
