Nexsales Solutions

Job Summary: We are looking for a highly motivated and result-driven Marketing Specialist to assist in the execution of marketing campaigns, drive engagement, and optimize brand presence across digital channels. The ideal candidate should have experience in digital marketing, lead generation, and campaign analytics with a strong understanding of marketing automation tools and social media strategies. Roles & Responsibilities: Digital Marketing & Campaign Management: Assist in the implementation and execution of digital marketing campaigns to drive engagement and lead generation. Execute email marketing campaigns to nurture leads and drive conversions. Track and monitor paid ad performance across multiple platforms. Conduct A/B testing to optimize messaging and creative elements. Content & Communication: Develop and maintain marketing collaterals such as presentations, case studies, benchmark reports, and opportunity profiles. Manage and maintain a content calendar for social media across different channels. Collaborate with designers, copywriters, and web developers to ensure consistent brand messaging. Lead Generation & Marketing Automation: Develop and manage lead-nurturing workflows using tools like HubSpot, Outreach, 6sense, and LinkedIn Sales Navigator . Analyze intent signals and data to identify potential customers and optimize outreach strategies. Performance Tracking & Reporting: Monitor and analyze campaign performance across different ad platforms and marketing automation tools. Generate detailed reports on ROI, lead conversion rates, and campaign effectiveness . Provide insights and recommendations to internal stakeholders to optimize marketing strategies. Innovative approach to marketing strategies and campaign execution. Must-Have Skills & Experience: 2-5 years of experience in digital marketing, preferably in a B2B environment. Hands-on experience with marketing automation tools (HubSpot, Outreach, 6sense or any other). Strong analytical skills with proficiency in paid ad platforms Excellent written and verbal communication skills and attention to detail. Ability to execute lead nurturing and engagement campaigns . Good-to-Have Skills & Experience: Experience in SEO & content marketing . Knowledge of web analytics and conversion rate optimization (CRO) . Familiarity with graphic design tools (Canva, Adobe Suite) . Understanding of ABM (Account-Based Marketing) strategies . Knowledge of Analytical tools (PowerBI, Tableau etc.)