Senior Content Writer — Brand, UX & Growth We're looking for a senior content powerhouse who can blend FOMO, storytelling, and emotion to create scroll-stopping copy and UX content that builds trust, curiosity, and clicks — from the first line. You’re someone who: Writes like a human, but understands how algorithms think Knows how to spark emotion with two words or two paragraphs Believes content is the product, not an afterthought Understands the fine balance between conversion and connection 🔥 Responsibilities Write high-converting landing pages, app copy, emailers, ad scripts, pop-ups, and product flows Collaborate with design, dev, and growth teams to craft seamless brand experiences Use AI tools (like ChatGPT, Notion AI, GrammarlyGO, SurferSEO, etc.) to enhance speed, creativity & structure Create attention-holding microcopy: button text, tooltips, onboarding flows Craft FOMO-driven hooks for new launches, rituals, challenges, features Translate spiritual/astrological wisdom into language young India relates to Build content systems, tone guides, and repeatable templates for scale Constantly test content performance and optimize for click, engagement, and trust Lead the content voice across website, app, and socials Requirements : Minimum 3-6 years of experience in same or related domain. Bachelor degree graduate in IT, Graphics or related field. Excellent attention to detail and creativity and strong command over creative writing. Strong communication and time management skills. ✅ Must-Have Skills You write to make people feel something (urgency, trust, alignment, curiosity) Strong grasp of UX writing, landing page copy, and conversion storytelling Fluent in both long-form + short-form writing across formats Knows how to use and iterate content through AI-powered tools Obsessed with clarity, brevity, and punch — you write like Apple, not a brochure You have an eye for design and can guide what content should look like too Ability to work independently, own timelines, and push your work to “great,” not just “done” Bonus: Experience writing for wellness, astrology, productivity, or Gen Z brands