Kolkata
INR 1.75 - 2.5 Lacs P.A.
Work from Office
Full Time
Role & responsibilities Graphic Design: • Design eye-catching social media posts, product banners, and stories aligned with our brand aesthetics. • Collaborate with marketing to conceptualize and execute UGC (User Generated Content) campaigns. Video Editing: • Create engaging Reels, product videos, and story content for platforms like Instagram, Facebook, and YouTube. • Edit raw footage into polished video content using tools like Filmora and Capcut. • Add animation, transitions, and special effects to enhance video quality. Preferred candidate profile Proficiency in: • Adobe Illustrator for vector and graphic design. • Figma – for wireframing and collaborative design. • Adobe Photoshop – for image editing and manipulation. • Filmora & Capcut – for video editing. • Basic understanding of social media design trends and formats
Kolkata
INR 4.75 - 6.0 Lacs P.A.
Work from Office
Full Time
Role & responsibilities Help Akara generate qualified traffic , increase brand equity , and gain higher revenue and profit on marketplaces. Provide regular reports about marketplace performance to management highlighting all relevant metrics. End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation. Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive. Coordinate with inventory team to ensure adequate product supply on marketplaces. Strategizing and executing market sampling with agencies and marketplaces. Overall Sales Planning and Execution & Price benchmarking and determination. Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month. Develop and implement strategies to increase online sales , optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists. Lead Pricing strategy , including rationale backed discounts and Promotions campaigns. Develop and implement strategies to enhance customer experience , monitor sales performance and key metrics, and establish efficient order fulfilment processes. Build system capability for Competitor benchmarking and keyword insights trends across channels. Handle customer inquiries and complaints , assess promotional campaigns , and stay current with industry trends. Develop and demonstrate skills continuously for hiring, training, and leading team members , and ensure that they're using effective sales tactics to meet revenue objectives Achieve company objectives by planning thoroughly, setting sales goals , analysing the data, and making forecasts. The person will be responsible to create, execute, and manage paid and organic acquisition campaigns on Marketplaces. Marketplace escalations related to marketplace operations, ensuring smooth resolutions with SPOCs. Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector. Preferred candidate profile • Bachelor's degree in Business, Marketing, or a related field. At least 5 years of experience in online marketplace management. Strong knowledge of the eCommerce industry and its best practices. Proven experience in increasing sales on online marketplaces. Proficiency with marketplace management tools and software relevant to eCommerce. Strong analytical and forecasting skills. Excellent verbal and written communication skills. Exceptional negotiation and relationship management skills, especially for eCommerce vendor management. Ability to work in a fast-paced, cross-functional team environment. Problem-solving aptitude and ability to handle escalations effectively. Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for the business The character were looking for: Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations. Highly Adaptable: Able to cope with the rapidly changing digital landscape. Results-Driven: Focusing on achieving eCommerce-specific performance metrics. Excellent Collaborator: Strong ability to work cross-functionally within the firm. Resilient: Able to handle challenges and setbacks with grace and determination.
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