MyFluiditi – Digital Transformation & Technology Solutions

About Us We are a fast-growing tech and digital solutions company working across app development, SaaS, logistics, healthcare, retail, and hyperlocal delivery. Our goal is to build impactful digital strategies that generate real business outcomes for our clients. Role Overview We are seeking a Digital Marketing Specialist who can take ownership of planning, executing, and optimizing digital campaigns across platforms. The role requires a mix of creativity, analytics, and hands-on execution to generate quality leads, boost brand awareness, and drive measurable ROI . Key Responsibilities Lead Generation & Campaigns Plan, launch, and optimize lead generation campaigns on Meta, Google, and LinkedIn Ads. Ensure campaigns deliver qualified leads within target budgets. Experiment with WhatsApp & direct response campaigns to increase conversions. Social Media & Content Creation Create and manage content calendars for Instagram, Facebook, and LinkedIn. Use AI-powered tools (for images, videos, captions, and creatives) to speed up campaign execution. Work with designers/video editors to publish engaging posts, reels, and stories. Drive audience engagement through organic and paid strategies. SEO & Website Growth Conduct keyword research and competitor analysis. Optimize websites for organic search rankings and lead conversions. Collaborate with the dev team for on-page & technical SEO improvements. Analytics & Reporting Monitor KPIs (CTR, CPL, ROI, Engagement Rate, etc.) and prepare weekly/monthly reports. Provide actionable insights to improve campaigns. Client & Internal Collaboration Coordinate with the marketing team, designers, and project managers. Support in proposal preparation, campaign presentations, and client updates. Requirements 2–4 years of proven experience in digital marketing / performance marketing . Strong knowledge of Meta Ads, Google Ads, Linkedin and SEO . Hands-on experience in lead generation campaigns . Familiarity with tools like Meta Business Suite, Google Analytics, SEMrush/Ahrefs . Ability to leverage AI tools for content, video, and image creation . Excellent written and verbal communication. Ability to work in a fast-paced startup environment and deliver results. What We Offer Opportunity to work on diverse projects across industries. Freedom to experiment with new campaign strategies and AI-driven marketing . A collaborative team and growth-focused environment.