Copywriter - Marketing & Communications MIT Vishwaprayag University

2.0 - 6.0 years

0 Lacs

pune, maharashtra

On-site

As a Copywriter at University Marketing & Communications in Kothrud, Pune, you will be the creative storyteller responsible for crafting compelling copy that resonates with diverse audiences. Your role will involve creating attention-grabbing content for various digital platforms, campaigns, and events, shaping the voice of the university while maintaining a high level of creativity and engagement. Your key responsibilities will include developing short-form copy, headlines, and narratives that showcase student journeys, faculty expertise, campus life, and research breakthroughs. You will collaborate with the marketing team to align copy with planned campaigns, work closely with designers and media teams to ensure strong visuals complement your copy, and produce content for multiple channels including websites, brochures, blogs, emailers, press releases, and advertisements. In addition, you will be tasked with creating engaging social media content tailored to different audience segments, adapting tone and style to drive higher engagement. You will also monitor content performance insights to refine messaging and stay updated on communication styles and trends that resonate with youth and academic audiences. To qualify for this role, you should have a Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, along with at least 3 years of copywriting experience, preferably in education, media, or advertising. You must possess strong English language skills, exceptional writing, editing, and proofreading abilities, and the capacity to write concise, engaging, and platform-appropriate content. Creative thinking, the ability to work under deadlines, and a collaborative mindset are essential for success in this position. Preferred qualifications include experience in higher education communication, a basic understanding of SEO and content optimization, and familiarity with digital campaign planning and execution. If you are a wordsmith with a touch of magic, adept at turning ideas into captivating content, and ready to shape the narrative of a university through your writing, we would love to meet you.,

Posted 2 weeks ago

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