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B2B SaaS Marketing Associate Thoughts2Binary

1.0 - 3.0 years

5 - 9 Lacs

gurugram

Work from Office

What Youll Do : 1. Marketing Strategy & Planning Develop and execute the go-to-market (GTM) strategy for products and features. Build data-driven marketing plans that align with company revenue goals and product roadmaps. Define ICP (Ideal Customer Profile) and buyer personas to guide targeting and messaging. 2. Demand Generation Plan and manage multi-channel campaigns (email, paid media, content syndication, webinars, social). Drive lead acquisition, nurturing, and conversion through marketing automation platforms. Partner with Sales to execute Account-Based Marketing (ABM) programs for high-value accounts. Monitor and optimize campaign performance to improve ROI, CAC, and lead-to-customer ...

Posted 16 hours ago

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