Data Scientist Multi-Touch Attribution (MTA) Careerfit.ai

3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Data Scientist specializing in Multi-Touch Attribution (MTA) based in Bangalore (with 3 days of office work), you will play a crucial role in leading our MTA modeling efforts. Your primary responsibility will be to accurately measure the impact of various marketing channels and touchpoints on user conversions and business outcomes. This will involve collaborating closely with marketing, growth, and data engineering teams to develop attribution frameworks, optimize budgets, and enhance ROI measurement. Your key responsibilities will include developing and implementing algorithmic attribution models to quantify the impact of different marketing touchpoints. You will apply statistical, pro...

Posted 1 month ago

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