Job Description: SEO & Digital Marketer - IT Company Position: SEO & Digital Marketer Experience: 1-2 Years Location: Motera Ahmedabad Job Type: Full-Time Industry: IT & Software Development (Web & Mobile Development, Design) About Us: We are a dynamic IT company specializing in web development, mobile app development, and design services. We are looking for a creative and results-driven SEO and Digital Marketer to help enhance our online presence, drive organic traffic, and contribute to the overall digital marketing strategy. If you have a passion for digital marketing and want to grow in an innovative and fast-paced environment, this role is perfect for you. Job Overview: As an SEO & Digital Marketer, you will be responsible for optimizing our online presence through SEO, content marketing, social media management, and other digital marketing strategies. You will work closely with the marketing team to increase our brand visibility, attract relevant traffic, and generate leads for our web and mobile development services. Key Responsibilities: Search Engine Optimization (SEO): Conduct keyword research and analysis to identify opportunities for improving organic search rankings. On-page SEO: Optimize website content, meta tags, headings, images, and URL structure to improve search visibility. Off-page SEO: Implement link-building strategies, guest blogging, and partnerships to increase website authority. Monitor website performance using SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.), track key metrics, and report on results. Content Marketing: Create high-quality, SEO-friendly content for blogs, landing pages, social media, and other digital platforms. Work with the content team to develop and execute content strategies that engage the target audience and drive traffic. Optimize existing content for improved SEO and user engagement. Social Media Marketing: Develop and execute social media strategies to increase brand awareness and drive traffic to the website. Manage social media accounts (LinkedIn, Facebook, Twitter, Instagram, etc.), post engaging content, and interact with followers. Monitor social media trends and competitor activities to adapt marketing strategies. PPC Campaigns & Paid Advertising (Google Ads, Facebook Ads, etc.): Assist in the creation, management, and optimization of paid advertising campaigns. Analyze and adjust campaigns to ensure cost-effective and high-ROI results. Digital Marketing Strategy: Collaborate with the marketing team to create and implement digital marketing campaigns. Analyze competitors' digital marketing efforts and identify opportunities to improve our campaigns. Keep up to date with the latest trends and best practices in SEO, digital marketing, and social media. Reporting & Analytics: Regularly track and report on digital marketing performance, including traffic, conversion rates, and ROI. Use Google Analytics and other tools to analyze website traffic, identify trends, and provide actionable insights. Email Marketing: Create and manage email campaigns, newsletters, and promotional materials to engage prospects and clients. Analyze email campaign performance and optimize strategies for better engagement and conversions. Required Skills & Qualifications: Experience: 1-2 years of experience in SEO and digital marketing, preferably in the IT or technology industry. SEO Expertise: Strong understanding of SEO best practices, keyword research, on-page and off-page SEO, and link-building strategies. Content Creation: Experience in creating high-quality, engaging, and SEO-optimized content for blogs, websites, and social media. Digital Marketing Tools: Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) and social media management tools (Hootsuite, Buffer, etc.). Social Media Marketing: Experience managing social media platforms and running paid advertising campaigns (Facebook Ads, LinkedIn Ads, Google Ads). Communication Skills: Excellent written and verbal communication skills. Ability to create engaging content and clearly present ideas. Analytical Skills: Ability to analyze data and performance metrics to derive actionable insights and optimize campaigns. Time Management: Strong organizational and time management skills to handle multiple projects and deadlines effectively. Adaptability: Willingness to learn new skills, stay up-to-date with digital marketing trends, and adapt to changing business needs. Education: A degree in Marketing, Communications, IT, or a related field is preferred but not mandatory. Preferred Qualifications: Knowledge of website analytics, CRO (Conversion Rate Optimization), and A/B testing. Experience in creating and running email marketing campaigns using tools like Mailchimp, HubSpot, or similar platforms. Understanding of mobile marketing and app optimization strategies is a plus. Familiarity with basic HTML and CSS for content formatting and optimization is a plus. Soft Skills 1. Communication Skills Verbal Communication: Explains SEO strategies, reports, and performance insights to non-technical stakeholders and team members. Written Communication: Proficient in writing clear and concise content, reports, and documentation. Active Listening: Understands client needs, feedback, and team objectives to align SEO efforts effectively. 2. Analytical Thinking Ability to interpret SEO data from tools like Google Analytics, Google Search Console, and SEMrush. Identifies trends, patterns, and actionable insights to improve website performance. Evaluates the impact of SEO strategies and optimizes campaigns based on results. 3. Collaboration and Teamwork Works effectively with content creators, developers, designers, and marketing teams to implement SEO strategies. Communicates ideas and suggestions in cross-functional team meetings. Supports team efforts in creating cohesive digital marketing campaigns. 4. Problem-Solving Skills Tackles challenges like low traffic, declining rankings, or technical SEO issues with innovative solutions. Identifies and fixes on-page and off-page SEO problems quickly and effectively. Develops strategies to stay ahead of competitors in search rankings. 5. Adaptability Adapts to frequent changes in search engine algorithms and adjusts strategies accordingly. Stays updated with the latest SEO tools, trends, and digital marketing best practices. Handles shifting priorities or client demands with a positive attitude. 6. Time Management Manages multiple projects or campaigns efficiently to meet deadlines. Prioritizes tasks to focus on high-impact SEO activities. Balances strategic planning with day-to-day execution of SEO tasks. 7. Creativity Brings innovative ideas for content optimization, link-building strategies, and website improvements. Thinks outside the box to develop unique SEO strategies for competitive niches. Creates engaging meta descriptions, titles, and on-page content that attract users and search engines. 8. Attention to Detail Ensures technical SEO elements like metadata, schema markup, and XML sitemaps are correctly implemented. Reviews and analyzes content for optimization opportunities without errors. Tests website changes to verify their impact on search engine performance. 9. Continuous Learning Mindset Stays up-to-date with changes in SEO algorithms, tools, and techniques. Seeks feedback to improve skills and strategies continuously. Engages in professional development through courses, blogs, or industry events. 10. Strategic Thinking Develops long-term SEO strategies that align with broader business goals. Balances short-term wins (e.g., optimizing keywords) with long-term growth strategies. Anticipates market trends to stay ahead in the digital landscape. 11. Interpersonal Skills Builds strong relationships with team members, clients, and external partners (e.g., link-building outreach). Handles feedback constructively and maintains professionalism in discussions. Encourages collaboration and a positive team culture. 12. Initiative and Accountability Takes ownership of SEO performance and proactively suggests improvements. Monitors the success of implemented strategies and takes corrective actions when necessary. Maintains responsibility for delivering results on time and within scope. Preferred Qualifications: Experience with content management systems (CMS) like WordPress or Joomla. Knowledge of HTML/CSS and web content publishing is a plus. Basic understanding of content analytics and performance tracking. Familiarity with social media platforms and content marketing strategies Show more Show less