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2.0 - 6.0 years

6 - 12 Lacs

Noida

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Job Title Assistant Manager Digital Marketing Noida (Sector 125) | Full-Time | Hybrid | 2-6 Years Experience About Spice Money Spice Money is India’s largest rural fintech platform, empowering underserved communities across 700+ districts through our 1.3 million+ strong Adhikari network. From AEPS and DMT to bill payments, insurance, and UPI through Spice Pay, we bridge the last-mile with a powerful mix of digital and assisted models. If you’re passionate about taking Bharat digital, we want you with us. Role Overview As Assistant Manager – Digital Marketing , you will be the execution engine behind our digital campaigns across Google, Meta, WhatsApp, Play Store, and internal CRM tools. You’ll be coordinating closely with the growth, creative, tech, and business teams to bring every campaign live—on time, every time. This is a role for someone who thrives on process discipline , operational excellence , and multi-team coordination . What You’ll Do Execute and track digital campaigns across Meta, Google, YouTube, WhatsApp, and internal platforms Coordinate with growth, product, and business teams to build targeting inputs and campaign briefs Maintain campaign MIS dashboards, trackers, and asset libraries Liaise with creative teams to ensure timely delivery of assets (videos, banners, copy) Manage content uploads across Play Store, Instagram, YouTube, etc. Troubleshoot execution delays across internal and external teams Support digital campaign workflows for self-serve and assisted user journeys What You’ll Need 2–6 years of hands-on experience in digital marketing operations or campaign execution Familiarity with Meta Ads Manager, Google Ads, CMS tools, and CRM platforms (e.g., MoEngage, Netcore) Strong Excel/Google Sheets skills and a meticulous eye for detail Project management skills to coordinate across functions and ensure deadline compliance Experience in performance tracking and digital content management Success in This Role Means 100% on-time campaign launches Zero execution delays due to asset or process issues Full traceability via updated MIS and campaign documentation Becoming the go-to executor for digital marketing operations in a fast-moving rural GTM setup If you believe that execution is where real growth begins , and you're ready to help us bring Bharat into the digital mainstream—apply now or drop your profile to amaan.khan@spicemoney.com

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1 - 3 years

8 - 18 Lacs

Bengaluru

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Job Requirements Job Description: Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: MBA (tier 1 college ) in Marketing, Business, Data Analytics, or a related field. Experience: 0-1 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

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3 - 8 years

7 - 13 Lacs

Mumbai, Mumbai Suburban, Mumbai (All Areas)

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Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

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