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3.0 - 8.0 years
9 - 12 Lacs
Kolkata
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
2.0 - 4.0 years
6 - 12 Lacs
Navi Mumbai, Mumbai (All Areas)
Work from Office
Assistant Manager - Product Marketing,product marketing, campaign execution,growth marketing,fintech, SaaS, or B2B tech,Jira, ZOHO CRM, Google Analytics, Figma,CMS platforms (e.g., Strapi),MoEngage, CleverTap, WebEngage,GTM, Marketing checklist
Posted 1 week ago
4.0 - 8.0 years
0 Lacs
maharashtra
On-site
eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,
Posted 2 weeks ago
1.0 - 4.0 years
5 - 8 Lacs
Bengaluru
Work from Office
Job Title: Executive / Senior Executive CRM Location: Bangalore | Full-time | Work from Office About the Role:We are looking for a CRM professional to join our fast-paced, data-driven team in a high-growth consumer tech/startup environment. The role focuses on driving customer engagement, retention, and lifetime value through campaign management and performance analytics. Key Responsibilities: Plan, execute, and optimize multichannel campaigns (Email, SMS, WhatsApp, Push) Use tools like MoEngage, WebEngage, CleverTap to manage customer journeys Improve campaign performance based on key metrics like CTR, CVR, and retention Collaborate with analytics teams to generate insights from Mixpanel, Amplitude, etc. Maintain campaign hygiene, data tracking, and customer segmentation Ideal Candidate:1–3 years’ experience in CRM, digital marketing, or analytics Proficient with CRM tools, Excel, and data dashboards Basic knowledge of SQL, HTML/CSS is a plus Strong communication, logical reasoning, and problem-solving skills Startup mindset – agile, analytical, and result-oriented Perks: Best salary structure in the market Rapid career growth opportunities Medical insurance Free lunch and snacks Regards Madhusudan Burman WhatsApp: +91 8109932989 Mobile: +91 8103518989 Email: madhusudan.b@nobroker.in
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
maharashtra
On-site
You will play a key role in Traya, an Indian direct-to-consumer hair care brand platform that provides holistic treatment for individuals dealing with hair loss. Your responsibilities will involve taking high autonomy and complete ownership of Key Business Metrics for platforms web and app while closely collaborating with the leadership team. Your main tasks will revolve around hunting for insights in data and translating them into projects to drive revenue for the organization. Your core competencies should include data analysis, visualization, SQL, Python and Pandas, tagging implementation reporting and optimization, and data solutions. You will be expected to generate valuable insights from data to enhance conversion rates and platform engagement. This role will span across various departments within the organization, requiring close collaboration with product, tech, marketing, content, and brand teams. An added advantage for this role would be experience with tools like Google Analytics (GA4), Google Tag Manager, Branch, AppsFlyer, and MoEngage. The opportunity presents itself to join an innovative, fast-growing D2C health brand that is focused on revolutionizing health for men and women in India. We are seeking a smart, passionate, and professional individual with a strategic mindset who is eager to contribute to the rapid growth of the organization. Key Requirements: - 5+ years of relevant experience - Experience working with a D2C brand - Proficiency in Python, PySpark, and SQL Preferred Qualities: - Analytical and Curious with an ability to question things - High level of accuracy and attention to detail - Self-motivated team player - Problem-solving attitude - Ability to prioritize and work efficiently in a fast-paced environment - Fun and positive attitude - Creative thinking - Hunger to learn quickly What Traya Offers: - Exponential learning and Personal/Professional Growth - Mentorship - Autonomy to think, work, and create independently - Data-driven decision-making - Fun and enthusiastic work culture - Best-in-class digital marketing learning Join us at Traya and be part of a team that is dedicated to providing holistic solutions for individuals struggling with hair loss. Your contributions will be valued, and you will have the opportunity to grow both personally and professionally in a dynamic and supportive environment.,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
karnataka
On-site
As a member of Porter's Partner Lifecycle Operations team, you will play a crucial role in managing communication strategies, content creation, platform management, monitoring and reporting, as well as social media and digital marketing efforts. Your responsibilities will include ensuring timely delivery of messages, collaborating with cross-functional teams, designing training materials, creating video content, utilizing analytics tools, managing communication platforms, tracking metrics, and developing social media and digital marketing strategies. You will be expected to manage communication platforms such as APXOR, SendBird, and MoEngage effectively, handle multiple campaigns simultaneously, and possess excellent written and verbal communication skills. Additionally, the ability to work collaboratively in a fast-paced environment is essential for success in this role. While proficiency in managing communication platforms is a must, having experience in social media management, knowledge of digital marketing strategies, and familiarity with analytics tools will be advantageous. Staying up-to-date with emerging social media trends and digital marketing technologies is also crucial for optimizing strategies and achieving desired outcomes. Join Porter's Partner Lifecycle Operations team and be part of a community dedicated to innovation, collaboration, and overcoming challenges. If you are ready to make a significant impact, shape the future of last-mile logistics, and pioneer the next phase of transportation, apply now and embark on an exciting journey with us.,
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
maharashtra
On-site
You will be part of an innovative Indian direct-to-consumer hair care brand, Traya, which offers holistic treatment for individuals dealing with hair loss. As a pivotal member of the team, you will be responsible for owning Key Business Metrics for the web and app platforms in close collaboration with the leadership. Your role demands a high level of autonomy and involves hunting for valuable insights in data which can be translated into projects to drive revenue for the organization. Your core competencies will include data analysis, visualization, SQL, Python, and Pandas, along with tagging implementation reporting and optimization to generate enhanced insights from data for improving conversion rates and platform engagement. Collaboration will be key as you work across various departments such as product, tech, marketing, content, and brand teams. Experience with tools like Google Analytics (GA4), Google Tag Manager, Branch, AppsFlyer, MoEngage will be advantageous but not mandatory. This role offers a fantastic opportunity to be part of a fast-growing D2C health brand focused on revolutionizing health solutions for both men and women in India. We are seeking a smart, passionate professional with a strategic mindset who is eager to contribute to the rapid growth of the organization. Basic requirements include a minimum of 5 years of relevant experience, familiarity with D2C brands, and proficiency in Python, PySpark, and SQL. Desired qualities for the role include analytical skills, curiosity, attention to detail, self-motivation, teamwork, problem-solving abilities, efficient prioritization, adaptability to a fast-paced environment, positive attitude, creative thinking, and a hunger for rapid learning. Joining Traya offers a host of benefits such as exponential learning opportunities, personal and professional growth, mentorship, autonomy in decision-making, a data-driven work environment, a fun and enthusiastic culture, and top-notch digital marketing exposure.,
Posted 2 weeks ago
3.0 - 6.0 years
15 - 20 Lacs
Pune
Work from Office
Job Title: Manager - Retention & Engagement Experience: 3-5 years Job location: Pune Key Responsibilities & Key Requirements Key Responsibilities: Retention Strategy: Define and implement strategies to retain users and reduce churn across cohorts. Engagement Campaigns: Lead end-to-end campaign planning (emails, push, in-app, SMS) using marketing automation tools like MoEngage/Clevertap. Cross-sell & Upsell: Collaborate with product, risk, and analytics teams to identify upsell and cross-sell opportunities across Fibes financial products. Business Ownership: Own growth KPIs for the Repeat PL businesscustomer reactivation, revenue from base, NPS, etc. Data-led Decisions: Use internal data, Behavioral trends, and external competition insights to identify high-intent customers and improve LTV. Collaboration: Work closely with Product, Risk, Collections, Analytics, and Tech teams to drive execution on lifecycle journeys and business experiments. Key Requirements: 35 years of relevant experience in lifecycle marketing / retention / CRM / growth / digital marketing (preferably in fintech, BFSI, or consumer-tech). Strong understanding of personal loan customer behavior and lifecycle management. Hands-on experience with CRM platforms like MoEngage, Clevertap, Netcore, etc. Proficient in data analyticsSQL basics, Excel, cohort analysis, funnel drop-offs. Strong business ownership mindset, ability to solve problems independently. Excellent communication and stakeholder management skills. Exposure to A/B testing, segmentation, and growth experiments is a plus.
Posted 3 weeks ago
4.0 - 8.0 years
4 - 7 Lacs
Hyderabad
Work from Office
Job Summary We are looking for a highly strategic and execution-ready Marketing Consultant with strong hands-on experience in both digital marketing (Google Ads, Meta, SEO, Email) and traditional marketing (offline campaigns, newspapers, field marketing, etc.). The ideal candidate should be able to analyze business problems, understand available budgets, and create a result-driven lead generation plan with an eye on ROI, timeline, and execution efforts. The person must also be skilled in assessing campaign performance, evaluating internal marketing team members, and recommending actionable improvements. Key Responsibilities - Understand business challenges, budgets, and goals to create custom lead generation strategies - Choose the most effective mix of digital, traditional, influencer, or media channels based on situation - Plan and execute digital campaigns using Google Ads, Meta, SEO, LinkedIn, Email, etc. - Plan and manage offline campaigns: field activations, newspaper ads, events, flyers - Forecast and measure effort vs ROI across all campaigns and channels - Track KPIs like Cost per Lead (CPL), Conversion Rate, Customer Acquisition Cost (CAC), etc. - Evaluate and improve the performance of internal digital marketing team members - Build reports, dashboards, and growth plans for founders/management - Suggest tools, automation platforms, or process improvements to optimize outcomes Must-Have Skills -6+ years in digital + offline marketing with proven lead generation experience - Expertise in forecasting ROI and effort required for campaign execution - Strong experience in Google Ads, Meta Ads, LinkedIn Ads, SEO, CRM and Email Tools - Ability to assess internal team member performance and marketing ROI - Excellent analytical skills with the ability to work in a fast-paced, goal-oriented environment - Deep understanding of startup growth challenges and marketing funnels Good-to-Have Skills - Experience working with early-stage startups or founder-led teams - Familiarity with tools like SEMrush, HubSpot, Mailchimp, Canva, Mixpanel, WebEngage - Hands-on exposure to running offline campaigns in Tier-1 and Tier-2 cities Key Tools & Platforms - Google Ads, Meta Ads, LinkedIn Campaign Manager - Google Analytics 4, Looker Studio, Mixpanel - SEMrush, Ubersuggest, Ahrefs - Hubspot, Mailchimp, Zoho, MoEngage, WebEngage - Canva, Adobe, Figma About the Company Allyted Solutions LLP is an emerging business platform that bridges the gap between qualified talent and high-growth businesses. We are focused on solving hiring, project execution, and team scalability problems using advanced technology and industry-aligned execution models. Perks and Benefits - Flexible work environment - Freedom to strategize and lead campaigns end to end - Opportunity to work directly with the founder and leadership team - Performance-based bonus structure Apply Instructions Please apply with your latest CV and share: 1. A brief example of a digital + offline campaign you've handled 2. ROI achieved or CPL/CAC insight 3. Tools/platforms you're confident with 4. Current or expected retainer or salary 5. 10-15 Days of Notice period or availability to start
Posted 3 weeks ago
2.0 - 7.0 years
5 - 7 Lacs
Mumbai, Navi Mumbai, Mumbai (All Areas)
Work from Office
*APPLICABLE ONLY FOR IMMEDIATE JOINER* Requirement : Business Associate Experience: 2-4 Years Location: Mumbai (WFO 5 days) Job Description Key Deliverables - Website Enhancements & Updates Assist with planning and executing website feature updates and improvements. Collaborate on content alignment with brand and marketing strategies. Backlog & User Stories Create, prioritize, and maintain user stories for website features and IT operations. Support sprint planning and delivery cycles with the Product Manager. Cross-Functional Collaboration Work with development, marketing, design, and IT teams to deliver website and IT projects. Coordinate with the IT team for website uptime, security, and performance. Data Analytics & Insights Track and analyze website performance metrics (e.g., traffic, conversions). Assist in A/B testing and provide recommendations based on data. IT Operations Support Monitor website IT infrastructure (e.g., hosting, security updates, server performance). Address minor IT issues related to the websites performance. Quality Assurance & Testing Ensure website features are tested, meet functional requirements, and are free of bugs. Participate in UAT and bug resolution. Documentation & Reporting Maintain clear documentation for product specifications, progress, and releases. Report project status and metrics to stakeholders.
Posted 3 weeks ago
2.0 - 6.0 years
8 - 13 Lacs
Gurugram
Work from Office
Key Responsibilities: Own CRM campaigns across the customer lifecycle: onboarding, engagement, upsell, win-back, and loyalty. Manage customer segmentation and automated journeys using tools like CleverTap, MoEngage, or Braze. Optimize retention metrics: churn, repeat purchase, LTV, and engagement. Run A/B tests and analyze performance across cohorts. Collaborate cross-functionally with product, tech, and creative teams. Requirements: 25 years in CRM, lifecycle, or retention marketing (preferably B2C/D2C). Hands-on with CRM tools and marketing automation platforms. Strong analytical mindset; comfortable with user data and funnel metrics. Excellent communication skills and a bias for experimentation.
Posted 1 month ago
2.0 - 7.0 years
4 - 9 Lacs
Kolkata, Bengaluru
Work from Office
About the Role We're looking for a proactive and detail-oriented Retention Marketing Specialist to lead customer lifecycle engagement strategies and enhance retention through targeted, data-driven marketing. This role focuses on multi-channel executionincluding WhatsApp, email, SMS, push notifications, and in-app communicationswith a strong emphasis on campaign automation, performance analysis, and personalized customer journeys and product understanding. Key Responsibilities Develop and execute app and web-based retention campaigns across WhatsApp, email, SMS/RCS, push notifications, and in-app channels. Plan, manage, and optimize full-funnel customer engagement campaigns with a focus on user retention and reactivation. Build, deploy, and analyze communication campaigns, ensuring high deliverability and compliance with platform-specific guidelines. Design end-to-end WhatsApp journeys and chatbot flows tailored to specific customer segments. Develop dynamic and interactive content and creatives that align with compliance requirements and brand guidelines. Setup, manage, and optimize automated journeys using platforms such as CleverTap or MoEngage. Requirements 25 years of experience in digital marketing, with a focus on retention, CRM, or remarketing. Proven expertise in WhatsApp, email, SMS, push notifications, and in-app messaging. Practical experience using CleverTap, MoEngage, or similar retention marketing platforms. Familiarity with communication platforms like GupShup, mTalkz, hello.ai, etc. Strong analytical and data interpretation skills, including knowledge of retention and performance metrics.
Posted 1 month ago
2.0 - 4.0 years
4 - 6 Lacs
Gurugram
Work from Office
CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile
Posted 1 month ago
1.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.
Posted 1 month ago
2.0 - 4.0 years
3 - 4 Lacs
New Delhi, Gurugram
Work from Office
Job Description: We are seeking a detail-oriented Campaign Executive CRM & Retention to lead the end-to-end execution of customer communication campaigns across SMS, WhatsApp, Email, Push Notifications, and In-App messages. The ideal candidate will play a key role in driving user engagement, retention, and conversion through targeted, data-driven messaging and lifecycle automation. Key Responsibilities: Plan, create, and execute multi-channel customer engagement campaigns (SMS, WhatsApp, Email, Push, In-App) Collaborate with design and content teams to develop impactful creatives and messaging. Segment audiences based on user behavior, lifecycle stage, and purchase history. Track and optimize campaign performance using metrics such as delivery, open, click, and conversion rates. Manage CRM tools like Gupshup, WebEngage, MoEngageWebEngage, MoEngage, CleverTap , or similar platforms Design and implement automated journeys, triggers, and workflows for personalized communications. Ensure compliance with data privacy laws and regulatory requirements. Analyze campaign results and provide regular reports with actionable insights. Must-Have KGupshup,nowledge, Skills & Abilities: Hands-on experience with CRM platforms and campaign management tools Solid understanding of key communication metrics: delivery rate , open rate, CTR, conversions Basic knowledge of HTML for email formatting (preferred) Strong project management and organizational skills Ability to work cross-functionally and manage tight deadlines effectively Good to Have: Familiarity with customer lifecycle marketing and retention strategies Experience with A/B testing , journey building, and campaign optimization Exposure to eCommerce or mobile app user behavior Basic data analysis skills using Excel or tools like Looker Studio
Posted 1 month ago
5.0 - 10.0 years
1 - 5 Lacs
Mumbai
Work from Office
About The Role. We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users. The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity.. Responsibilities. Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.. Design and execute strategies for New User Acquisition as well as user retention.. Design and execute the CLM journeys to improve conversions, subscription renewals. Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users. Develop co-branded marketing strategies with our content partners to showcase success and milestones.. Directing, planning, and assisting creative production with budget management.. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions. Requirements. Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management. Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.. Experience building, executing, and scaling cross-functional marketing programs. Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics. Consumer tech start-up background preferred. Past experience with marketing to international customers is a big plus. Solid understanding of consumer messaging and brand reputation.. Strong interpersonal/communication skills and a high level of strategic thinking..
Posted 1 month ago
3.0 - 5.0 years
8 - 18 Lacs
Bengaluru
Work from Office
Job Requirements Job Description: Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: MBA (tier 1 college ) in Marketing, Business, Data Analytics, or a related field. Experience: 0-1 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.
Posted 1 month ago
0.0 years
0 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
Porter: Creating Impactful Journeys At Porter, we're not just passionate about improving productivity we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation. Why Porter Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector. Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service. Ambitious: We're not just solving problems we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery we aim to disrupt all facets of logistics, including warehousing and LTL transportation. Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on. Be a Part of Something Extraordinary: If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand we're creating a household name in transportation. Join us and be part of the revolution - where every day is an opportunity to redefine what's possible. If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey! Key Responsibilities: Communication Execution: Manage the day-to-day execution of communication strategies and ensure the timely delivery of messages across various platforms. Collaborate with cross-functional teams to gather content requirements and align communications with organizational branding and messaging. Content Creation: Design and create visually appealing training materials using Canva and other graphic design tools. Produce engaging video content for training modules and communications using video editing software. Platform Management: Utilize APXOR for analytics and insights to improve communication strategies and effectiveness. Leverage SendBird for real-time communication solutions and facilitate interactive training sessions. Implement and manage campaigns on MoEngage to enhance learner engagement and track user interactions. Monitoring and Reporting: Track and analyze communication metrics to measure effectiveness and suggest improvements. Prepare reports and presentations for leadership on communication initiatives and training outcomes. Social Media and Digital Marketing: Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and lead generation. Execute targeted digital marketing campaigns to drive website traffic, conversions, and stakeholder acquisition. Stay up-to-date with emerging social media trends and digital marketing technologies to optimize strategies accordingly. Skill Required: Must have: Proficiency in managing communication platforms such as APXOR, SendBird, and MoEngage. Ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills ability to convey information clearly and effectively. Ability to work collaboratively in a fast-paced environment. Good to have: Social media Management experience Knowledge of digital marketing or content marketing strategies Familiarity with analytics and measuring campaign effectiveness.
Posted 1 month ago
1.0 - 5.0 years
8 - 14 Lacs
Mumbai
Work from Office
About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.
Posted 1 month ago
4.0 - 6.0 years
10 - 12 Lacs
Mumbai Suburban
Work from Office
Manage Facebook Ads for high ROI, optimize campaigns, analyze performance data, reduce CAC, increase conversions, coordinate with design teams, and track results using tools like Appsflyer or Moengage. Required Candidate profile Graduate with 4–5 years’ experience in Facebook Ads, PPC, or performance marketing. Strong in analytics, tools, and good English communication skills required.
Posted 1 month ago
1.0 - 3.0 years
12 - 14 Lacs
Mumbai
Work from Office
About Miko? Miko is an AI-powered robotics company creating engaging, educational experiences for kids aged 4 to 8. Founded in 2014 by IIT Bombay graduates, Miko combines robotics and AI to deliver personalized social-emotional learning through its flagship robots, Miko 3 and Miko Mini. Alongside these robots, the Miko App for iOS and Android offers AI-driven features like a reading tutor and story maker, adapting to each childs learning style. It also includes interactive games, shows, music, progress reports, and video calling for parents. With a global presence in the US, UK, Canada, and India, Miko prioritizes privacy and security while transforming learning for families worldwide. About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Mikos users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. Design and execute strategies for New User Acquisition as well as user retention. Design and execute the CLM journeys to improve conversions, subscription renewals Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users Develop co-branded marketing strategies with our content partners to showcase success and milestones. Directing, planning, and assisting creative production with budget management. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics Consumer tech start-up background preferred Past experience with marketing to international customers is a big plus Solid understanding of consumer messaging and brand reputation. Strong interpersonal/communication skills and a high level of strategic thinking.
Posted 1 month ago
2.0 - 4.0 years
9 - 12 Lacs
Mumbai, Delhi / NCR, Bengaluru
Work from Office
- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad
Posted 2 months ago
1.0 - 4.0 years
3 - 5 Lacs
Bengaluru
Work from Office
Execute targeted campaigns via Email, WhatsApp, SMS, etc., using tools like MoEngage/Clevertap. Analyze CTRs, conversions, manage cohorts, run A/B tests, and coordinate across product categories to drive personalized, data-driven communication.
Posted 2 months ago
2.0 - 6.0 years
6 - 12 Lacs
Noida
Work from Office
Job Title Assistant Manager Digital Marketing Noida (Sector 125) | Full-Time | Hybrid | 2-6 Years Experience About Spice Money Spice Money is India’s largest rural fintech platform, empowering underserved communities across 700+ districts through our 1.3 million+ strong Adhikari network. From AEPS and DMT to bill payments, insurance, and UPI through Spice Pay, we bridge the last-mile with a powerful mix of digital and assisted models. If you’re passionate about taking Bharat digital, we want you with us. Role Overview As Assistant Manager – Digital Marketing , you will be the execution engine behind our digital campaigns across Google, Meta, WhatsApp, Play Store, and internal CRM tools. You’ll be coordinating closely with the growth, creative, tech, and business teams to bring every campaign live—on time, every time. This is a role for someone who thrives on process discipline , operational excellence , and multi-team coordination . What You’ll Do Execute and track digital campaigns across Meta, Google, YouTube, WhatsApp, and internal platforms Coordinate with growth, product, and business teams to build targeting inputs and campaign briefs Maintain campaign MIS dashboards, trackers, and asset libraries Liaise with creative teams to ensure timely delivery of assets (videos, banners, copy) Manage content uploads across Play Store, Instagram, YouTube, etc. Troubleshoot execution delays across internal and external teams Support digital campaign workflows for self-serve and assisted user journeys What You’ll Need 2–6 years of hands-on experience in digital marketing operations or campaign execution Familiarity with Meta Ads Manager, Google Ads, CMS tools, and CRM platforms (e.g., MoEngage, Netcore) Strong Excel/Google Sheets skills and a meticulous eye for detail Project management skills to coordinate across functions and ensure deadline compliance Experience in performance tracking and digital content management Success in This Role Means 100% on-time campaign launches Zero execution delays due to asset or process issues Full traceability via updated MIS and campaign documentation Becoming the go-to executor for digital marketing operations in a fast-moving rural GTM setup If you believe that execution is where real growth begins , and you're ready to help us bring Bharat into the digital mainstream—apply now or drop your profile to amaan.khan@spicemoney.com
Posted 2 months ago
1 - 3 years
8 - 18 Lacs
Bengaluru
Work from Office
Job Requirements Job Description: Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: MBA (tier 1 college ) in Marketing, Business, Data Analytics, or a related field. Experience: 0-1 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.
Posted 2 months ago
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