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5.0 - 9.0 years
0 Lacs
karnataka
On-site
As an experienced SEO and ASO Specialist, you will play a crucial role in developing and implementing comprehensive strategies to drive organic growth and enhance visibility across various web and app platforms. Using your expertise, you will conduct thorough keyword research, optimize website content, app titles, descriptions, and metadata to reach target audiences effectively. Your responsibilities will include analyzing performance metrics through tools such as Google Analytics, Search Console, and app store analytics to identify optimization opportunities. By implementing technical SEO best practices like site speed optimization, mobile-first strategies, and schema markup, you will ensure the continuous improvement of search engine rankings. Additionally, you will be tasked with optimizing app store assets such as screenshots, icons, and videos, as well as conducting A/B testing to improve conversion rates. Staying updated on algorithm updates, search trends, and competitor strategies will be essential to maintaining and enhancing rankings and visibility. Collaboration with content, product, design, and development teams is key to aligning SEO and ASO efforts with overall business objectives. You will also lead and mentor a team of specialists to foster growth, ensure high performance, and track KPIs effectively to measure the success of SEO and ASO initiatives. Your role will require a minimum of 5 years of expertise in SEO and ASO, with a strong analytical mindset to interpret data from various analytics platforms. Proficiency in technical SEO practices, creative optimization skills, and leadership abilities are crucial for success in this position. Prior experience in Edtech Companies will be preferred, along with a proactive approach to staying updated on industry trends and emerging technologies to maintain a competitive edge.,
Posted 1 month ago
7.0 - 11.0 years
0 Lacs
haryana
On-site
As a performance-driven SEO leader with 6-8 years of experience, you will be responsible for scaling organic traffic across large websites containing 50,000+ pages. Utilizing your expertise in high-growth B2C industries such as travel, insurance, e-commerce, or edtech, you will leverage AI tools for smarter SEO strategies, turning SEO into a lead-generation engine. Your main responsibilities will include leading end-to-end SEO strategy encompassing technical, on-page, and off-page initiatives. You will utilize AI-powered tools like Surfer, Jasper, ChatGPT, Clearscope to enhance content, automate audits, and optimize workflows. Managing SEO operations for a large number of indexed pages, your focus will be on quality traffic, search visibility, and conversion. Additionally, you will oversee a small team of up to 5 SEO specialists, providing mentorship and guidance. In this role, you will identify and address technical SEO issues such as crawling, indexing, site speed, and structured data. Collaborating closely with content, tech, design, and marketing teams, you will ensure SEO is integrated into every part of the funnel. Monitoring keyword trends, algorithm updates, and competitor performance, you will continuously adjust your strategy to maximize results. Furthermore, you will translate SEO performance into actionable insights using tools like GA4, GSC, Ahrefs, SEMrush, and Looker Studio. To excel in this role, you should possess 6-8 years of solid SEO experience, preferably in B2C-focused companies. Demonstrated success in managing SEO for large-scale websites with tens of thousands of pages is essential. Strong familiarity with AI-based SEO tools and automation workflows is required, along with expertise in technical SEO, site architecture, schema markup, and mobile-first optimization. Strong analytical skills are crucial for identifying patterns, measuring performance, and making data-backed decisions. Your ability to collaborate cross-functionally with product, tech, and marketing teams, coupled with excellent communication and leadership skills, will be key to your success. Joining our team will offer you full ownership of the SEO roadmap within a data- and growth-driven environment. You will have the opportunity to innovate using the latest SEO and AI tools, directly impacting business goals, growth, and lead generation. Working in a collaborative, high-ownership, and fast-paced setting, you will be part of a dynamic team focused on driving results and achieving success.,
Posted 1 month ago
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