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5.0 - 7.0 years
12 - 15 Lacs
bengaluru
Work from Office
Role Overview: We are seeking an experienced Senior MMM Analyst with 57 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. Key Responsibilities: 1. Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets 2. Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs 3. Build robust models using regression techniques, adstock/decay, base vs. incremental decomposition 4. Interpr...
Posted 1 month ago
5.0 - 7.0 years
12 - 15 Lacs
bengaluru
Work from Office
Role Overview: We are seeking an experienced Senior MMM Analyst with 57 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. Key Responsibilities: 1. Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets 2. Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs 3. Build robust models using regression techniques, adstock/decay, base vs. incremental decomposition 4. Interpr...
Posted 1 month ago
5.0 - 7.0 years
12 - 15 Lacs
bengaluru
Work from Office
Role Overview: We are seeking an experienced Senior MMM Analyst with 57 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. Key Responsibilities: 1. Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets 2. Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs 3. Build robust models using regression techniques, adstock/decay, base vs. incremental decomposition 4. Interpr...
Posted 1 month ago
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