Join Milaap as a Digital Marketing Executive (Fresher)! Manage Facebook & Google Ads, optimize campaigns, run A/B tests, track performance, explore AI tools, and create creatives. Learn, grow & drive impact with Indias largest crowdfunding platform.
Role & responsibilities Set up and manage paid campaigns on Facebook Ads & Google Ads. Work on optimizing campaigns for conversions, leads, and fundraiser success. Brainstorm and test new strategies to attract people to start fundraisers. Run A/B tests on creatives, landing pages, and ad formats. Track and measure performance using Google Analytics, Meta Ads Manager, and internal tools. Analyze campaign data and share actionable insights. Explore AI tools (ChatGPT, Gemini, etc.) for ad copy, content ideas & innovation. Use Excel/Google Sheets to track and report campaign performance. Create basic creatives using Canva or simple editing tools. Preferred candidate profile A fresher or recent graduate with a strong interest in digital marketing. Curious, creative, and excited to experiment with new ideas. Comfortable with numbers, analysis, and problem-solving. Familiar with Excel/Google Sheets and open to learning new tools. Flexible and proactive willing to adapt in a fast-paced environment.