Midmark Corporation

Key Responsibilities: Market Analysis: Research and analyze new product or market opportunities, including industry trends, competitors, and potential customer segments. Identify gaps and untapped areas within different verticals for business expansion. Market visits to have first-hand experience of challenges and opportunities. Strategy Development: Develop comprehensive business plans and strategies for penetrating new markets or verticals. Evaluate potential acquisition candidates and prepare project proposals. Ideate and propose product segments and verticals where the brand would be relevant and can leverage existing infrastructure and portfolio. Create a roadmap for market entry, growth, and sustainability within identified areas. Partnership and Relationship Building: Cultivate relationships with key stakeholders both internal and external, potential partners, and industry influencers within the new verticals. Negotiate and establish partnerships that enable market entry and growth. Attend industry exhibitions and events. Sales and Revenue Generation: Collaborate with the sales team to drive revenue generation in the new product and verticals. Develop pricing strategies, promotional plans, and sales initiatives tailored to each vertical. Monitor revenue and costs to ensure the project goals are met. Support sales team technically and commercially. Financial Analysis: Conducting market research to identify financial trends Analysing financial data to prepare reports and projections Using financial forecasting and modelling to guide an organisations investments in new projects. Cross-functional Collaboration: Work closely with various internal teams to align strategies and ensure successful implementation in new verticals. Communicate effectively across departments to leverage resources and optimize business development efforts. Collaborate with Marketing to create and drive Go to Market plan including marketing campaigns, narratives, collaterals and internal trainings. Set up processes for seamless operations of new verticals. Risk Management and Evaluation: Assess potential risks and challenges associated with entering new segments/ markets. Develop mitigation strategies and continually evaluate the performance and feasibility of the new verticals. Maintain business contracts to ensure they meet legal and corporate guidelines.