0.0 years

0 Lacs

delhi, india

On-site

Role Objective The objective of this role is to learn what animated content will audiences consume on digital and take the first step to launching our own IP internationally. Responsibilities Lead and set up daily publishing, growth operations, and content hygiene to help the channel achieve monetisation thresholds, Tier-1 (US/UK/CA/AU) view mix, and view-through targets. Growth & Marketing Devise right product market fit for content production strategy for across platforms. Creative posters and thumbnails to drive click through and garner interest. Draft hooks, CTAs, polls; run A/B tests on first 3 seconds, captions, and posting times. Coordinate cross-posting and creator collabs; track click-backs to Snapchat. Support paid boosts (Snap Ads/TikTok Spark Ads): set up, monitor, and log results against CAC/CTR guardrails. Publishing Operations Maintain a 4-week rolling content calendar. Upload, schedule, and tag vertical videos (Snapchat Spotlight/Stories; cross-post TikTok/Reels/Shorts). Optimise metadata (titles, captions, tags, thumbnails) for Tier-1 geos. Run pre-publish QA: formatting, subtitles, rights and brand-safety checks. Analytics & Reporting Pull daily/weekly dashboards (views, completion, geo split, RPM/CPM snapshot). Flag under-performers with quick hypotheses; maintain an experiments log. Deliver a Monday one-pager: What worked / What didnt / Next tests. Process & Tools Use AI tools (Descript, Kapwing, Adobe Express, Midjourney/SD) for captions, trims, and thumbnails. Learn and leverage Ad platforms across Meta, Google, TikTok and Snapchat. Must-have Skills Active user of Snapchat/TikTok/YouTube; awareness of short-form trends. Basic editing and captioning (CapCut, Descript, Adobe Express or similar). Data literacy in Google Sheets/Excel; can track CTR, CPM, retention. Crisp written English for hooks and community posts. Work well with cross functional teams. Good to have: Interest in anime/superhero/mythology content. Snap/TikTok Ads experience, prior work on a handle ?100K followers or ?1M monthly views. Tooling: Snap Creator Hub, Snap Ads Manager, TikTok Ads, YouTube Studio, Airtable/Notion, Google Sheets, Descript/Kapwing, Adobe Express. About the Company Were a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms. Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction drama, romance, comedy (b) unscripted formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinemas. Alright: Rusk Medias flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences. Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE Playground: Founded in 2022, Playground (PG) is category-first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises Game play streams, reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes the biggest influencers/gamers in India as mentors of the team, Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan, etc. Some of the leading sponsors across the seasons have been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abbys, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC. Why Work with us Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, lets talk about growth. You get to be part of a growth journey that has been 6X in the last 5 years and continues the hockey stick as more ambitious minds join us. If youre someone whos curious, loves to ask questions, loves to take responsibility, and wants to create your own path towards delivering a powerful change, or if youre just someone whod love to be this person, we are the place for you. Show more Show less

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