Mid-Level Adobe Customer Journey Analytics (CJA)

3 - 7 years

0 Lacs

Posted:20 hours ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Mid-Level Adobe Customer Journey Analytics (CJA) Developer, your role involves implementing, managing, and optimizing customer data analytics solutions using Adobe CJA. You will work with Adobe Analytics, Adobe Experience Platform (AEP), data modeling, and visualization tools to derive meaningful insights for business decision-making. **Key Responsibilities:** - Implement and configure Adobe Customer Journey Analytics (CJA) to track and analyze customer interactions across multiple touchpoints. - Utilize Adobe Experience Platform (AEP) to structure and manage data streams for CJA. - Develop and maintain data schemas, connections, and transformations to ensure accurate reporting. - Create customer journey dashboards, visualizations, and reports to provide actionable insights. - Integrate Adobe CJA with Adobe Launch, Adobe Analytics, and third-party data sources. - Support data ingestion, processing, and cleansing workflows for reliable reporting. - Assist in troubleshooting data discrepancies, tracking issues, and integration challenges. - Collaborate with stakeholders to define KPIs, metrics, and event tracking strategies. - Optimize segmentation, filtering, and attribution modeling within Adobe CJA. - Ensure compliance with privacy regulations (GDPR, CCPA) and data governance best practices. - Stay updated on Adobe CJA enhancements, best practices, and industry trends. **Qualifications Required:** - Bachelor's degree in a relevant field. - 5+ years of experience in data analytics or digital analytics. - 3+ years of experience working with Adobe CJA. - Proficiency in Adobe CJA, Adobe Experience Platform (AEP), Adobe Analytics, and Adobe Launch. - Strong skills in SQL, data modeling, and data transformation techniques. - Good to have knowledge in JavaScript, JSON, and API integrations for data collection. - Ability to create clear and meaningful dashboards, reports, and data visualizations. - Excellent communication skills and the ability to collaborate with technical and non-technical stakeholders. - Strong problem-solving skills with the ability to analyze and troubleshoot data-related issues. - Knowledge of privacy laws and compliance requirements related to customer data tracking.,

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