Meta & Digital Ads Specialist

Meta & Digital Ads Specialist

The ideal candidate will have deep expertise in Meta Ads Manager and a strong secondary skill set in Google Ads and broader digital marketing strategies to drive quality inquiries for our visa and immigration services.

Key Responsibilities

• Meta Ads Management:

  End-to-end setup, management, and optimization of ad campaigns on Facebook and Instagram using Meta Business Suite.

• Lead Generation:

  Develop and execute funnel-based strategies to generate high-quality leads for various visa categories (Study, PR, Tourist).

• Google Ads & SEM:

  Manage Search and Display campaigns to capture high-intent users searching for immigration consultants.

• Audience Targeting:

  Create and refine Custom Audiences, Lookalike Audiences, and retargeting sequences to improve conversion rates.

• Creative Strategy:

  Collaborate with the content team or use tools like Canva to design engaging ad copies, hooks, and visuals that resonate with immigration aspirants.

• Performance Tracking:

  Monitor daily metrics (CTR, CPC, CPL, ROAS) and use Google Analytics (GA4) to provide data-driven insights.

• A/B Testing:

  Run continuous split tests for ad creatives, landing pages, and audience segments to optimize ad spend.

• Reporting:

  Prepare weekly/monthly performance reports highlighting key achievements and areas for improvement.

Required Skills

• Core Expertise:

  Proven experience in Meta Ads Manager, Facebook Pixel setup, and Events Manager.

• Search Marketing:

  Strong knowledge of Google Ads (PPC) and Search Engine Marketing (SEM).

• Digital Strategy:

  Familiarity with SEO, Email Marketing, and Social Media Optimization (SMO).

• Analytical Skills:

  Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.

• Creative Tools:

  Basic knowledge of Canva or similar design tools for quick ad creative adjustments.

• Communication:

  Excellent verbal and written communication skills to draft compelling ad copies.

• Certification:

  Meta Blueprint or Google Ads certification is a significant plus.