Meta Ads specialist

We are looking for a results-driven Meta Ads Specialist responsible for planning, executing, optimizing, and analyzing paid campaigns across Facebook, Instagram, and Meta ecosystem platforms. The role requires strong analytical skills, creativity in ad execution, and hands-on experience managing performance and brand campaigns.

Key Responsibilities :

• Campaign Strategy & ExecutionDevelop and implement Meta ads strategies aligned with brand and performance objectives.Build and manage campaigns across Ads Manager (Traffic, Conversions, Lead Gen, App Installs, Video Views, Engagement, etc.).Conduct A/B testing of creatives, audiences, placements, and ad formats.
• Targeting & Audience ManagementBuild custom audiences, lookalike audiences, and interest-based targeting.Manage pixel events, conversions, and website/app tracking.Optimize audience segments for ROAS, CPA, CPL, and other KPIs.
• Budget & Performance OptimizationMonitor daily pacing, bidding strategy, and budget allocation.Optimize campaigns for lower CPA, higher ROAS, and maximum reach efficiency.Troubleshoot delivery issues and implement corrective actions.
• Analytics & ReportingAnalyze campaign performance using Ads Manager, Google Analytics, and third-party tools.Prepare weekly/monthly performance reports with actionable insights.Track metrics like CTR, CPM, CPC, ROAS, CAC, and CVR.
• Creative & CollaborationWork closely with the creative team to develop high-performing ad creatives and copy.Stay updated on Meta policies, algorithm changes, and best practices.Coordinate with internal stakeholders or clients for strategy alignment