1 - 3 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  1. Strategy & Planning

    • Define campaign objectives (e.g., brand awareness, lead generation, conversions)

    • Identify target audiences and create customer personas

    • Select appropriate platforms and ad formats based on goals.

  2. Campaign Setup & Execution

    • Create and manage ad accounts and campaigns

    • Develop compelling ad creatives (copy, visuals, videos)

    • Set budgets, bidding strategies, and campaign schedules

    • Implement tracking pixels and conversion events.

  3. Performance Monitoring & Optimization

    • Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.)

    • A/B test creatives, audiences, and placements

    • Adjust targeting, bids, and budgets to improve results

    • Generate performance reports and insights.

  4. Analytical & Technical Skills

    • Use tools like Meta Ads Manager, Google Analytics, and third-party dashboards

    • Understand attribution models and customer journeys

    • Analyze data to inform future campaigns.

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