AMRON SOFTWARE TECHNOLOGIES PRIVATE LIMITED

Strategy & Planning Define campaign objectives (e.g., brand awareness, lead generation, conversions) Identify target audiences and create customer personas Select appropriate platforms and ad formats based on goals. Campaign Setup & Execution Create and manage ad accounts and campaigns Develop compelling ad creatives (copy, visuals, videos) Set budgets, bidding strategies, and campaign schedules Implement tracking pixels and conversion events. Performance Monitoring & Optimization Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) A/B test creatives, audiences, and placements Adjust targeting, bids, and budgets to improve results Generate performance reports and insights. Analytical & Technical Skills Use tools like Meta Ads Manager, Google Analytics, and third-party dashboards Understand attribution models and customer journeys Analyze data to inform future campaigns.