As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking using Meta Pixel, Google Tag Manager, and UTM tagging. - Utilize CRM systems (such as Zoho, HubSpot) to track and analyze lead quality and movement through the funnel. - Analyze campaign performance metrics like CTR, CPL, and ROAS to extract actionable insights. - Conduct A/B testing to enhance creatives, copy, and audience targeting. - Deliver clear campaign reports and recommendations to stakeholders. - Keep abreast of platform changes, ad policies, and industry best practices. Requirements: - At least 3-5 years of hands-on experience managing paid media campaigns on Meta and Google platforms. - Strong grasp of marketing funnels, campaign structuring, and lead nurturing. - Familiarity with CRM systems for lead tracking and reporting. - Proficiency in conversion tracking tools like Google Tag Manager, Facebook Events Manager, and UTM tracking. - Experience in audience segmentation, retargeting, and lookalike strategy implementation. - Excellent analytical skills to derive insights from campaign data. - Comfortable working in a fast-paced, performance-driven environment. - Effective communication skills and keen attention to detail. Preferred Qualifications: - Google Ads and Meta Blueprint certifications. - Background in B2B, SaaS, or lead-gen industries. - Knowledge of landing page tools such as Unbounce, Instapage, or Webflow. What We Offer: - Engaging projects that deliver tangible business results. - Flexible work arrangements (remote/hybrid). - Competitive compensation and opportunities for professional growth. - Dynamic, collaborative, and data-centric team environment. We seek individuals with a collaborative mindset and a drive for growth, capable of tackling challenges and delivering results. If you are ready to take on this exciting opportunity, please submit your resume, along with case studies and impact stories, to careers@meriity.com.,
Company Description Meriity was founded to empower businesses to thrive in the digital world through data-driven strategies, automation, and technology solutions. We tailor our approach to each business to overcome challenges, optimize operations, and maximize impact. As a true growth partner, we help businesses not just to launch but to scale, streamline, and succeed with cost-effective, results-driven solutions. Whether enhancing brand visibility, improving productivity, or accelerating go-to-market success, Meriity pushes boundaries and creates lasting success stories. Role Description This is a full-time hybrid role for a Telemarketer based in Coimbatore with some work-from-home flexibility. The Telemarketer will be responsible for conducting outbound calls, scheduling appointments, providing excellent customer service, and supporting sales efforts. Daily tasks include engaging with potential clients, understanding their needs, and promoting Meriity's services, and entering relevant data into the CRM system. Qualifications Exceptional Interpersonal Skills and Communication proficiency Proven abilities in Appointment Scheduling and Customer Service Experience in Sales and customer engagement Strong problem-solving skills and ability to work independently Familiarity with CRM systems and telemarketing software is a plus Bachelor's degree in Marketing, Business, Communications, or related field preferred
Company Description Meriity was founded with a vision to empower businesses to thrive in the digital world. We offer data-driven strategies, automation, and technology solutions to drive real growth. Our tailored approach helps businesses overcome challenges, optimize operations, and maximize impact. As a dedicated growth partner, Meriity focuses on enhancing brand visibility, improving productivity, and accelerating go-to-market success with cost-effective, results-driven solutions. Role Description This is a full-time remote role for a Digital Marketing Intern. The Digital Marketing Intern will be responsible for assisting in the development and implementation of digital marketing strategies. Daily tasks include managing social media accounts, analyzing web analytics to improve online marketing efforts, and supporting communication initiatives. The role involves collaborating with the marketing team to optimize campaigns and contribute to overall growth objectives. Qualifications Proficiency in Social Media Marketing and Online Marketing Solid understanding of Digital Marketing and Web Analytics Strong Communication skills Ability to work independently and remotely Currently pursuing or recently completed a degree in Marketing, Communications, or a related field Previous internship or experience in a related field is a plus Show more Show less