Head of Public Relations and Social Media A client of Fyndbridge Consulting - Fintech

10.0 - 14.0 years

0 Lacs

delhi

On-site

As the Head of Public Relations and Social Media, you will be responsible for devising and executing comprehensive PR and corporate communication strategies that are aligned with organizational objectives. You will play a crucial role in developing and enhancing PR analytics systems and reporting methods to ensure effective communication. Your role will involve proactively identifying and addressing potential crises, preparing a crisis management framework, and organizing product press launches, desk side appointments, and special events. Additionally, you will be responsible for conducting proactive media outreach and pitching for top-tier conference keynotes, media interviews, commentaries, and securing coverage for announcements. In terms of brand management, you will create branded strategies for local initiatives, including event concepts and media strategies. You will also manage the company's social media presence and brand communication to enhance visibility and engagement. You will strategically manage B2B demand and lead generation campaigns across channels to meet pipeline goals. Developing targeted, account-based marketing campaigns and defining an integrated campaign calendar will be key aspects of your role. Tracking results against goals and measuring campaign effectiveness will also be part of your responsibilities. Collaboration with Revenue Operations to understand the sales cycle and address challenges at various stages will be crucial. Implementing strategies to support sales team effectiveness and driving various programs such as new product launches and marketing campaigns will also be part of your responsibilities. Your role will involve creating and managing content for various marketing channels, including social media, email campaigns, blogs, and the website. Conducting market research to identify new opportunities and understanding the competitive landscape will be essential for developing effective content strategies. As a leader, you will be responsible for leading a high-performing team, providing mentorship and development opportunities. You will contribute to the overall strategic direction of the company as a member of the senior leadership team. Ensuring that all communication practices comply with regulatory requirements and industry standards will be part of your responsibilities. Collaborating with cross-functional teams to align marketing efforts with business objectives and managing a team of campaign, performance marketing, and content specialists will also be essential. Desired Skills and Experience: - Bachelor's degree in marketing or communications (preferred) - 10 years of experience, working for a name brand, tech brand, or tech PR agency - Self-starter with the ability to work effectively in a dynamic team - Media-savvy with experience across earned, owned, shared, and paid media - Proven expertise in the art of storytelling - Blend of strategic mindset with hands-on communications skills - Excellent narrative development, writing, and editing skills - Exceptional project management and prioritization skills - Ability to quickly ramp-up and make an immediate impact - Team player with strong interpersonal and collaboration skills - Superior communications and presentation skills - Ability to build relationships with key stakeholders Other Requirements: Female candidates preferred. Should be comfortable for work from the office with 5 days working + alternate Saturday working.,

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