Location : Thane Employment Type : Full-Time Experience Level : 2-3 years About the Role We are looking for a results-driven Performance Marketer who specializes in Meta (Facebook/Instagram) and Google Ads , with a proven track record in lead generation and running high-converting digital campaigns . This role demands both strategic thinking and hands-on execution to drive measurable ROI across various funnels and industries. Key Responsibilities Plan, launch, and optimize paid ad campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube) Design and execute lead generation strategies with high conversion goals Build full-funnel performance strategies (awareness, consideration, conversion) Conduct A/B testing for ad creatives, targeting, landing pages, and CTAs Monitor campaign performance using platform dashboards, Google Analytics, and conversion tracking tools Create and manage audience segmentation, custom audiences, lookalikes, and remarketing lists Collaborate with design and content teams to develop high-performing creatives and landing pages Ensure optimal spend efficiency while achieving KPIs like CPL , CPA , ROAS , and conversion rates Stay current with industry trends, algorithm changes, and best practices Deliver detailed performance reports and insights to stakeholders or clients Must-Have Skills & Experience 2–5 years of experience running performance campaigns on Meta Ads and Google Ads Demonstrated success in lead generation and high-converting campaign strategies Strong knowledge of pixel setup , event tracking , Google Tag Manager , and UTM parameters Proficient in campaign optimization for cost efficiency and ROI Deep understanding of audience funnels and attribution models Data-driven mindset with strong analytical and reporting skills Experience with Google Analytics 4 , Meta Events Manager, and CRM integrations Preferred (Nice to Have) Google Ads & Meta Blueprint certifications Experience with server-side tracking (Conversion API) Familiarity with tools like Looker Studio, HubSpot, Hotjar, etc. What We Offer Competitive compensation with performance bonuses Flexible work environment or remote option Opportunities to lead campaigns across diverse industries Learning & upskilling support To Apply : Email your resume and a portfolio of past campaigns with key metrics to shweta@mediamiles.in or call on +91 86556 65134 to get an interview with us.! Show more Show less