Media Marketing Manager Dot & Key Skincare

7.0 - 11.0 years

0 Lacs

kolkata, west bengal

On-site

As a Media Marketing Manager, your primary responsibility will be to enhance brand awareness and manage media budgets effectively for maximum return on investment. You will develop and implement strategies across various channels such as Meta and Google campaigns. Analyzing performance data to refine marketing strategies and utilizing A/B testing to enhance conversion rates will be crucial for improving campaign effectiveness. Your role will also involve creating and overseeing a content marketing strategy aligned with business goals. Detailed reports on content performance will need to be prepared to provide insights and recommendations for improvement. Collaboration with cross-functional teams is essential to ensure cohesive marketing campaigns and coordination of integrated marketing initiatives that align with the overall business strategy. In addition, you will manage geo-targeted advertising efforts to maximize local market engagement and growth. Analyzing regional performance metrics will be necessary to optimize spending and marketing effectiveness. Developing and implementing CRM strategies to enhance customer retention and loyalty will also be part of your responsibilities, overseeing the management of customer data and segmentation for targeted marketing efforts. As part of your role, you will lead special projects and initiatives that require strategic marketing insights and execution. Collaboration with external partners and agencies for campaign execution and media buying will be essential. The qualifications for this position include a Bachelor's degree in Marketing, Business, or a related field, with an MBA preferred. You should have 7+ years of experience in marketing, focusing on performance marketing and media management, with a proven track record of successful campaign management and optimization. Strong analytical skills and proficiency in marketing analytics tools are also required for this role.,

Posted 6 days ago

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