Social Media & Content Specialist Xiaomi India

1.0 - 5.0 years

0 Lacs

karnataka

On-site

As the ideal candidate for this role, you will be responsible for taking ownership of the brand's social media mandate. Your primary duties will include developing comprehensive social media and content campaigns, creating an always-on strategy, and crafting a roadmap in collaboration with cross-functional teams. It will be crucial for you to stay updated on current trends and pop culture to create innovative social media and content experiences that engage consumers and convey meaningful stories. Ensuring that the brand's visual identity, tone, and style guidelines are consistently maintained across all social media platforms will be a key part of your role. You will also be tasked with planning and coordinating media spending, paid promotions, and advertising campaigns on social media channels. Tracking, analyzing, reporting, and optimizing social media performance will be essential to guide content decisions, enhance overall presence, boost engagement, and analyze competitor activity effectively. Collaboration with Brand Marketing, Growth, and Internal Creative teams for integrated campaign development will be necessary. Additionally, you will be expected to prepare social media engagement and activity reports and optimize social media content to drive maximum impact. To excel in this role, you should be a self-starter with the ability to prioritize and manage multiple projects and deadlines simultaneously. Your capacity to innovate quickly, implement new strategies, learn from experiments, and scale based on insights will be highly valuable. You should have at least 1 year of experience in content and social media within D2C brands in tech, beauty and personal care, FMCG, e-commerce, or large consumer-facing brands at scale. A background in agencies with solid content setups and online presence will be advantageous. Strong interpersonal skills are a must, as you will be interacting with and influencing multiple partners and stakeholders. An in-depth understanding of various social media platforms and their algorithm changes will be beneficial. Excellent organizational skills, time management abilities, and a keen eye for detail are also essential qualities for this role.,

Posted 3 days ago

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