1493 Media Planning Jobs - Page 9

About The Role About The Role Template Job Title - S&C GN Comms & Media Analyst/Consultant Grow B2B Capability Management Level : 11 Analyst / 9 Consultant Location: Bangalore/Gurgaon/Pune Must have skills: Telecom Industry Expertise with foundational level knowledge in B2B domain within area of product innovation, business model transformation and sales acceleration Job Summary : As part of Accenture Comms and Media, work with leading global clients on end-to-end projects, delivering management and technology consultancy to drive profitability, quality, and reliability. This role brings deep industry expertise in the B2B domain, enabling clients to enhance their business strategies in one or more of the following areas: Product Portfolio Evolution: Expanding core connectivity offerings into "Connectivity++" solutions by integrating 5G FWA, Private 5G, SD WAN, Edge Computing, and Data Centers with traditional connectivity services. Additionally, leveraging strategic partnerships with ISVs, Hyperscalers, and System Integrators to move beyond conventional connectivity and deliver horizontal solutions in IoT, cybersecurity (SASE,API security etc.), and AI. These capabilities are further extended to develop industry-specific solutions for adjacent sectors such as Finance, Smart Cities, and Utilities. Business Model Transformation: Driving the transition from low-margin value chains such as direct sales and reselling models to high-margin configurations, including managed services where Telcos provide ICT services. Additionally, enabling the expansion of platform-based offerings beyond the telecom industry to drive growth in adjacent industry space Sales Acceleration: Enhancing B2B sales effectiveness by leveraging Data & AI-driven tools and adopting consultative selling approaches to accelerate revenue growth Roles & Responsibilities: 1. Project Delivery: Support delivery of management consulting projects for global clients, working in small to medium-sized teams to drive value creation across B2B segments, including large enterprises, mid-market, and SMBs. Conduct market and competitive assessments to help telecom clients define their future growth strategies, transforming their existing product portfolios to meet evolving B2B demands. Assist in development of detailed product roadmaps, followed by use case design and business case evaluation for opportunity assessment. Enable collaboration with cross-functional teams to implement product roadmaps using agile methodologies. Support development of offering strategies by exploring bundling opportunities with ecosystem partners and providing a framework for partnership evaluation and operating models. Develop bundling and pricing strategies to maximize customer value and revenue growth. Create GTM strategies for market entry and expansion, by conducting market assessments, opportunity sizing, target segment definition, channel strategy design, and customer success planning 2. Business Development: Assist market-facing executives in business development activities, including bid management and proposal preparation 3. Practice Development: Collaborate with executive for development of assets, methodologies, point of views, research, and white papers to enhance team capabilities and drive Thought leadership within the broader community Professional & Technical Skills: Must Haves: Strong analytical and problem-solving skills, with experience in delivering consulting engagements Excellent communication and presentation skills for executive-level discussions Deep understanding of the telecom industry, with experience in delivering at least one or more B2B projects in areas such as product innovation, business model transformation, or sales acceleration. Should have an understanding of Telecom B2B process design and optimization across the value chain, including Lead-to-Cash and Trouble-to-Resolve Ability to conduct B2B domain specific market assessments, competitive benchmarking, opportunity sizing and business case design Experience in use case and business case design for connectivity ++ (Private 5G, Data Center, Edge etc.), horizontal (Cloud, IoT, Cybersecurity, AI Infrastructure & Analytics) and vertical industry (Smart City, Industry 4.0, Retail etc.) solutions Should have a basic understanding of the B2B full-cycle sales stages along with use of data and AI-driven insights to optimize each stage for sales acceleration Must have a foundational understanding of AI-enabled product and service models, particularly in AI infrastructure areas such as GPU-as-a-Service Knowledge of emerging business models in B2B marketplaces, NaaS (Network-as-a-Service), GPU-as-a-Service, AdTech, Private 5G, and telco data-enabled products Expertise in requirement gathering & documentation and business analysis Experience in agile related tools like JIRA Confluence/Rally/MS Projects Experience in data analysis using advanced excel skills and experience with data visualization tools such as Power BI or Tableau Ability to work independently and collaboratively Good to Have: Experience with solution bundling, revenue growth strategies, and sales enablement Experience in crafting B2B GTM strategy for market entry and expansion with strong understanding of segmentation, targeting and positioning concepts Understanding of lean concepts and hands-on experience in delivering technology-driven business transformation projects using agile practices such as Scrum, Kanban, SAFe, etc. Qualification Experience: Minimum 2 year(s) of experience is required Educational Qualification: MBA and B.Tech/BE

Develop and implement comprehensive paid media strategies optimizing bids and allocation for maximum return in-depth audience research to define target personas

Work with internal teams to create case studies and communication assets Collaborate with the CSO and Founders on Handling and maintaining Monthly Newsletter/Emailer & Event calendar. Handling award nominations and sponsorship opportunities Maintaining relationships with media houses, journalists, and PR agencies Get media coverage, podcasts, and articles published on relevant platforms Strategize product visibility and launch plans

In-Film Branding Responsible to build network and relations with various brands, media and celebs to be able to approach them for In-Film Branding and/or Covert Advertising. Understand a project, evaluate, build a strategy and set revenue target for the project. Responsible to implement the strategy for In-Film Branding, Strategic associations, barters and tie-ups. To Approach Pan India clients/brands across categories to generate revenues through Business Development by selling In Film Advertising, Co Movie Associations, Music and Web Series. Independently manage daily client outreach, including but not restricted to cold calling and in person meetings. Identify and analyze advertising market information/trends and potential leads to associate with movies, music and web series. Coordinate closely for pre and post sales executions with clients, directors, producers and internal teams, colleagues, manager for smooth deal executions. On ground activations, Events, Road shows, Media Tie ups and execution thereof. Any other task as required to be executed while a project is on, or as specified by your manager from time to time. People Management Need to manage and get work done with Producers, Directors and their representatives. Required to build great rapport with all Brands, Key resources and all strategic partners of various projects. Reporting and MIS Report on weekly, monthly film moments and revenue generated. Reports on industry trends and market developments Any other report as required by management from time to time.

Responsible for developing and executing marketing strategies to promote real estate properties and generate leads, ultimately driving sales and revenue for the company. Responsible for executing, monitoring and coordinating all the marketing of the organization by creating communication across media,managing the media planning & buying and innovating consistently Marketing activities. Other duties include launching and coordinating brand activation initiatives, events and promotions. This involves overseeing the execution of marketing initiatives, including content creation, ad campaigns, and event planning.

Job Description: This is a full-time on-site role for a Media Assistant at Elim grc located in Chennai. As a Media Assistant, you will be responsible for tasks related to media planning, research, social networking, and utilizing analytical skills to support media projects and campaigns. Your role will require strong communication and analytical skills, experience in media planning and research, social networking skills, a keen attention to detail, and the ability to work well in a team environment. A Bachelor's degree in Media Studies, Communication, Marketing, or a related field is required for this position.,

As an Analyst - Media Planning & Buying at Annalect India, you will be responsible for strategizing and planning digital media campaigns for clients. You will work closely with account managers, creative teams, and data analysts to develop effective digital media strategies aligned with clients" goals. Annalect India is a part of Annalect Global and Omnicom Group, a prominent media and advertising agency holding company. Our agency offers a range of services including strategic media planning and buying, digital marketing, market research, and consulting services. We are currently expanding and seeking talented professionals to join our team. Your key responsibilities will include collaborating with internal teams to understand marketing objectives, researching target audiences and industry trends, evaluating digital media channels, negotiating with media vendors, and developing comprehensive media plans. To excel in this role, you should have a full-time graduate degree, preferably a Bachelor's degree in marketing, advertising, communications, or a related field. Additionally, you should possess 2-3 years of experience in digital media planning, strong knowledge of digital marketing channels, and familiarity with advertising platforms like Google Ads and Facebook Ads Manager. Strong analytical and problem-solving skills are essential for identifying insights to drive successful campaigns. If you are a proactive and detail-oriented professional with a passion for digital media planning and buying, this role at Annalect India may be the perfect opportunity for you to showcase your skills and contribute to our fast-growing team. Join us in building a successful future together!,

As a Digital Strategist, your role will involve interpreting briefs from Key Account Managers and clients to understand brand positioning, key Marketing Challenges, Brand/Initiative Objectives, and available resources. You will be responsible for conceptualizing digital-led strategies and solutions to meet the requirements of clients and brands. Working closely with the sales teams, you will be involved in the development of brand briefs, Intellectual Properties on the channels, Branded Content & Integrations, and Multimedia 360-degree solutions. Your responsibilities will also include conducting primary and secondary research to understand user behavior and industry perspectives. To excel in this role, you will need to stay updated with the latest digital trends in national and international markets and apply this knowledge to benefit the company and its clients. Driving ideation across various businesses such as media, content, social media, and on-ground events will be a key part of your responsibilities. Building strong industry connections with talent, artists, production houses, and influencers will be essential. You will also be required to maintain relationships with vendors and collaborate with them for the end-to-end execution of ideas. Creating comprehensive media solution proposals for brands, including rollout plans, budgets, logistics, etc., and securing approval based on suggested changes, if any, will be part of your role. Execution of the agreed plan through key stakeholders in all relevant vehicles will also be crucial. Your deep understanding of creating business-driven creative solutions will be instrumental in achieving success in this role.,

We are seeking an experienced Media Planner with proven expertise across DV360, Meta (Facebook/Instagram), and Google Video (YouTube) campaigns. This role is central to translating client briefs into actionable media strategies,

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Guide the team to setup and execute digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc. Apply quality framework, maintaining the quality of the work rendered by the team Closely monitoring the day-to-day operations and identify the potential gap in the process and try to resolve the same with the immediate supervisor’s guidelines Troubleshoot campaign tracking issues across platforms / Ad-tech and proactively coming up with a solution Ascertaining the training requirements of the team to cater the smooth transition of all accounts/projects Assessing all issues and concerns faced by the team while carrying the day-to-day operations and provide appropriate insights to the immediate supervision at right time to minimize the potential risks Ability to communicate technical information’s with both Internal and Onshore partners effectively. Qualifications A full-time graduate degree (Mandatory) 5 to 7 years of experience in managing digital media campaigns across various channels Extensive knowledge of ad serving technology tools and campaign management workflows, with a minimum of 1 year of experience using the CM 360 ad server Solid understanding of various third-party tag specifications and ad verification tools such as IAS and DoubleVerify Strong individual contributor who is also a collaborative team player Excellent analytical skills, with the ability to solve problems and translate analysis and insights into actionable business strategies Outstanding written and verbal communication skills Exceptional attention to details and recognized as a subject matter expert.

Overview of job: About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com The best things about this job: You are a part of proven, high-performance team with an excellent supporting network with development opportunities within WPP Media. Opportunity to work as Activation Specialist team and extend your learning opportunities. Learn & Grow is the mantra we believe will help the candidate prosper in their career path. Attain a strong understanding of cross channel media strategy. In three months, your goals will be: Understanding of Nexus cross-functional teams, their roles and responsibilities. To be involved from brief to implementation of campaigns for the aligned business. Giving contribution in the team and add value while delivering Client requirements. Involved in plan creation & execution for aligned businesses meeting day-to-day requirements. To understand the category and brand objectives for the year. In six months: Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned. Creating integrated media plans across TV, Press, Radio and Integrated (TV+Digital). Master the art of optimization and prioritization of workflow. Successfully lead media discussion with the Agency. In 12 months: Ensure Plan QC & process optimization right through the year with a tracker. Train and build multi-media / integrated plan champions within your team. Achieve 100% Nexus process compliance adherence. Contribute towards Nexus tool creation / enhancement to enhance efficiency in the planning. Responsibilities of the role: Planning, buying and execution of non-biddable media plans for a set of businesses after understanding clients media deliverables, GroupM Agency s deliverables and campaign KPI s. Review the brief received from the Agency business team; align with them on the expectation/ output. Based on the reviewed and aligned brief, create integrated activation plans In line with SOP. Working with Nexus mPlan team for campaign execution (campaign go live). Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc. Post evals of all campaigns and learnings from each campaign. Work collaboratively with agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams (wherever required) to ensure a holistic approach in campaign creation & execution. Skills and Experience : At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 1-3 years of media planning experience. Understanding of Media TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution. Industry Software Knowledge & usage YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc. Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints. Life at WPP Media & Benefits : Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits

Description Overview of job: About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com The best things about this job: You are a part of proven, high-performance team with an excellent supporting network with development opportunities within WPP Media. Opportunity to work as Activation Specialist team and extend your learning opportunities. Learn & Grow is the mantra we believe will help the candidate prosper in their career path. Attain a strong understanding of cross channel media strategy. In three months, your goals will be: Understanding of Nexus cross-functional teams, their roles and responsibilities. To be involved from brief to implementation of campaigns for the aligned business. Giving contribution in the team and add value while delivering Client requirements. Involved in plan creation & execution for aligned businesses meeting day-to-day requirements. To understand the category and brand objectives for the year. In six months: Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned. Creating integrated media plans across TV, Press, Radio and Integrated (TV+Digital). Master the art of optimization and prioritization of workflow. Successfully lead media discussion with the Agency. In 12 months: Ensure Plan QC & process optimization right through the year with a tracker. Train and build multi-media / integrated plan champions within your team. Achieve 100% Nexus process compliance adherence. Contribute towards Nexus tool creation / enhancement to enhance efficiency in the planning. Responsibilities of the role: Planning, buying and execution of non-biddable media plans for a set of businesses after understanding clients media deliverables, GroupM Agency s deliverables and campaign KPI s. Review the brief received from the Agency business team; align with them on the expectation/ output. Based on the reviewed and aligned brief, create integrated activation plans In line with SOP. Working with Nexus mPlan team for campaign execution (campaign go live). Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc. Post evals of all campaigns and learnings from each campaign. Work collaboratively with agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams (wherever required) to ensure a holistic approach in campaign creation & execution. Skills and Experience : At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 1-3 years of media planning experience. Understanding of Media TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution. Industry Software Knowledge & usage YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc. Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints. Life at WPP Media & Benefits : Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits

Key Responsibilities: 1. Collaborate with Pharmaceutical Industries to devise, execute, and refine strategic plans aligned with annual sales targets. 2. Cultivate and nurture collaborative relationships with marketing counterparts, Media agencies, media vendors, and key stakeholders. 3. Act as the primary point of contact for coordinating with activation teams within media agency partnerships. 4. Foster connections with Pharmaceutical members, with special emphasis on representatives from prominent healthcare and pharmaceutical brands. 5. Manage day-to-day execution and supervision of national media strategies to enhance our relevance initiatives. 6. Identify optimization opportunities based on evolving market dynamics and insights gained from past experiences. 7. Lead audience-related initiatives, offering guidance on new prospects and recommending strategies for team members involved in pharmaceutical digital campaigns. 8. Stay abreast of marketplace developments to identify emerging opportunities and collaborate with the sales head to capitalize on them. 9. Collaborate with cross-functional teams to analyze and evaluate new business prospects. Qualifications: 1. Master s in Business Administration, Marketing, or related field. 2. Proven track record in sales management, preferably within the pharmaceutical industry. 3. Strong interpersonal skills with the ability to build and maintain relationships with diverse stakeholders. 4. Excellent communication skills, both verbal and written. 5. Ability to thrive in a fast-paced environment and adapt to changing priorities. 6. Analytical mindset with the capability to interpret data and derive actionable insights. 7. Proficiency in Microsoft Office Suite and familiarity with business management networks. 8. Prior experience in media planning and activation would be advantageous. 9. Demonstrated ability to collaborate effectively with cross-functional teams.

Key purpose of the job: This role is responsible for strategizing, planning, and executing all brand and marketing communication programs across defined geographies. The objective is to build brand equity , craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals. Key Accountabilities Strategic Create and drive the overall marketing strategy for corporate brand and individual projects. Develop media plans to increase project visibility and reach among the relevant TG. Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative. Build a differentiated brand positioning through storytelling and customer-centric messaging. Translate consumer insights and competitor analysis into actionable branding opportunities. Operational Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations. Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites). Develop and produce end-to-end marketing collaterals: Project brochures, leaflets, coffee table books Video teasers, testimonials, drone shots, AVs Digital creatives, microsites, e-mailers, social media banners Physical collaterals: hoardings, signages, standees, model flat branding, site office d cor Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction. Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc. Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc. Track and optimize the marketing funnel, measure ROI on each campaign and report performance with dashboards. Plan and execute photo & video shoots to enhance brand imagery and asset library. Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements. Manage vendor relationships and ensure timely production of all collaterals and event setups. Internal & External Interactions Internal: Sales, CRM, Business Development, Planning, Design, Engineering, Customer Experience, Digital Teams External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers, Printing & Collateral Vendors, Event Agencies, BTL Vendors, Fabricators, Decorators Preferred Profile & Competencies MBA in Marketing / Communications with 6 10 years of experience in real estate, luxury, hospitality, or consumer brand marketing Experience in handling 360 marketing campaigns and working with multiple agencies Strong creative eye with an understanding of visual storytelling, walkthrough scripting, brand voice, and tone Excellent communication and project management skills Highly collaborative and stakeholder-friendly mindset

You would have complete knowledge of relevant categories. Total understanding of the various agency functions You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation. Build a good relationship with clients, internal and external stakeholders, and partners Proactively drive the business initiatives and response to the client requirements & briefs. Have full understanding of what is happening on client s business & work accordingly Ability to start leading long term & short-term media planning for the client Established strong team and Client relationships and receive great feedback from co-workers and key client contacts Been the source of what s new and emerging in media & technology to deliver new and innovative Client solutions Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured. Skills and Experience At-least 4 years experience in media strategy / planning / execution / account planning Comfortable making & presenting annual, quarterly media strategy & plans. With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus. Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation. Working knowledge of all tools TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.

Advisory Services We are growing rapidly and looking for talented professionals like you to be part of this journey Let us build this, together! Responsibilities Setup campaigns, activate, optimize, and report across various social media platforms like Meta, Instagram, Twitter, Snapchat, etc Post and boost client content on various social channels Manage daily budget pacing Demonstrate proficiency with basic bid management and optimizations Thorough QA of all campaign executions and reporting Report and analyse on key performance indicators and identify opportunities for improvement Recognize campaign issues and escalate appropriately Monitor and optimize campaigns appropriately

You would have complete knowledge of relevant categories. Total understanding of the various agency functions You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation. Build a good relationship with clients, internal and external stakeholders, and partners Proactively drive the business initiatives and response to the client requirements & briefs. Have full understanding of what is happening on client s business & work accordingly Ability to start leading long term & short-term media planning for the client Established strong team and Client relationships and receive great feedback from co-workers and key client contacts Been the source of what s new and emerging in media & technology to deliver new and innovative Client solutions Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured. Skills and Experience At-least 4 years experience in media strategy / planning / execution / account planning Comfortable making & presenting annual, quarterly media strategy & plans. With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus. Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation. Working knowledge of all tools TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.

Reports to the client lead for the business. 3 best things about the job: Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms. Grow your leadership style within an agency committed to nurturing talent. Evangelize Tech innovation to build efficiencies Measures of success In three months: Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client Introduce digital channels across media and get the optimum performance media mix across existing clients Lead the team of planners In six months: Learn about effectively pitching 360 digital products to clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond Be ready to lead and deliver reviews In 12 months: Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Responsibilities of the role: Media Planning & Strategy Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client Client Success Understand client objectives, category/competitive trends for various product categories Ability to steer client review meetings on regular basis Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations Manage Campaign Supervision Team Manage and supervise a team of campaign supervisors Must know platform nuances and details to lead a team of Supervisors efficiently Guide the team on regular basis for Optimization of campaigns Work with the Planning team delivering time to time reports, Campaign and business reporting Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time Have the foresight to tie back media delivery and reports with business objectives Work on automation of reports with the automation experts in GroupM Team Management Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Develop and strike partnership deals with key publishers and large affiliates

Created digital media strategy for some of the finest clients in the country Be part of the team that manages everyday excellence from briefing and creating plans to delivering insightful reports Understanding Wavemaker s Provocative Planning Philosophy to deliver growth Worked on media briefs independently Get trained for planning for progression towards integrated planning Basis client and category understanding creating and delivering the relevant solutions Follow the golden standards in media planning and execution for effectiveness and efficiency Work with internal and external stakeholders for better planning product Presentation of strategy and implementation ideas to clients Understand the category and brand objectives for the year Brand s media requirement and way of planning Initiated & delivered at least 2 strategic projects in Integrated planning Successfully lead media discussion with the client Worked on media briefs independently Complete understanding of the portfolio Worked and presented a 360 media approach

Reports to the client lead for the business. 3 best things about the job: Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms. Grow your leadership style within an agency committed to nurturing talent. Evangelize Tech innovation to build efficiencies Measures of success In three months: Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client Introduce digital channels across media and get the optimum performance media mix across existing clients Lead the team of planners In six months: Learn about effectively pitching 360 digital products to clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond Be ready to lead and deliver reviews In 12 months: Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Responsibilities of the role: Media Planning & Strategy Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client Client Success Understand client objectives, category/competitive trends for various product categories Ability to steer client review meetings on regular basis Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations Manage Campaign Supervision Team Manage and supervise a team of campaign supervisors Must know platform nuances and details to lead a team of Supervisors efficiently Guide the team on regular basis for Optimization of campaigns Work with the Planning team delivering time to time reports, Campaign and business reporting Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time Have the foresight to tie back media delivery and reports with business objectives Work on automation of reports with the automation experts in GroupM Team Management Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Develop and strike partnership deals with key publishers and large affiliates

What Youll Do: -Craft compelling brand stories . -Build and maintain strong relationships. -Write press releases, pitches, and content that gets noticed. -Plan & execute PR campaigns to boost our brand visibility. -Track media coverage

Role Overview We are looking for a dynamic leader to head Digital, Performance Marketing & Media Strategy , owning the end-to-end digital growth engine for HoABL. This role will lead customer acquisition, digital media planning, and performance-driven marketing campaigns to deliver measurable ROI, while also strengthening our brand presence across platforms. Key Responsibilities Define, plan, and execute the digital performance marketing roadmap , aligned with overall business, sales, and brand objectives. Own and scale customer acquisition across digital channels (paid search, paid social, programmatic, affiliates, display, video, etc.), driving ROI and growth. Lead media strategy and planning , ensuring optimal media mix and budget allocation across channels. Manage day-to-day performance campaigns monitoring, optimizing, and improving CAC, CTR, CPL, and LTV metrics. Drive technology integration, automation, and analytics for campaign management, revenue tracking, and funnel optimization. Partner with brand, sales, product, and presales teams to ensure digital marketing is embedded into business objectives. Build and mentor a high-performing team of digital marketers while managing external agencies and partners for delivery excellence. Track competitor moves, market trends, and global best practices to continuously evolve HoABLs digital engine as a strategic differentiator . Identify and implement monetizable digital-led customer propositions and innovations in performance marketing. Deliver measurable impact across brand awareness, lead generation, and revenue contribution through digital and media channels. Competencies Strong expertise in performance marketing across paid media, social, programmatic, and new-age platforms. Proven ability to connect business goals with digital levers and deliver measurable ROI. Strong media planning & buying knowledge with a customer acquisition and growth mindset. Excellent data analytics, reporting, and optimization skills ; comfortable working with marketing automation and analytics tools. Strong project management and leadership skills—able to lead cross-functional initiatives and manage agencies/vendors. Entrepreneurial and trend-driven mindset with a track record of scaling digital engines . Qualifications & Experience MBA/Engineering from a Tier 1 or Tier 2 institute preferred. 10–15 years of experience in digital and performance marketing, with exposure to media strategy, e-commerce, or consumer-tech. Strong orientation towards customer acquisition metrics (CAC, LTV, ROI) and performance-driven decision-making. Prior experience in leading digital marketing teams and managing large-scale budgets and agencies.

REPORTS TO Head Solution Delivery REPORTING INTO Senior Manager-Digital Banking(SD ROLE PURPOSE & OBJECTIVE Responsible for strategizing and executing delivery plans for providing best-in-class IT Application support to improve the efficiency of business processes. Overseeing the selection, deployment, operations and maintenance of enterprise grade business applications. Review the business requirement of the user departments, apply technical feasibility basis dependency on the system, business benefits along with the product and the application team and come out with the best possible business solution within agreed timelines and at the best cost. KEY DUTIES & RESPONSIBILITIES OF THE ROLE Business/ Financials Allocation of user department & application team Oversee the team members' allocation and mapping to respective user departments and corresponding applications. Decide on the allocation of the team members basis their experience and skill sets. Engage with the user department and application team for critical changes or business solutions to aid the team member in documenting the requirement. Create and circulate the escalation matrix of the team to the user department and application team to enable them to reach out at times of need and intervention Review and validate the user requirement. Oversee that Line of Business Applications and Enterprise Applications (integration stack, others) support business goals and meet user requirements Oversee that applications' development, deployment and support align with business strategies, maximizing operational effectiveness. Identify all high-priority items within the team and have the business solutiondocumented at the earliest. Review the business requirement of the user department and study the technical feasibility report. Review the business requirement document to check the coverage, scope, need, and impact of changes requested are detailed and complete, which will facilitate the development team to deliver without any iteration/clarification. Engage with the user department with the team member and take them through the solution/change proposed to check the requirements are met completely. Assess the proposed solution, validate the same basis bank's internal score, and decide on internal/ external development. Finalization & review of business solution. Liaison with key business users and internal customers to understand their requirements for the year Analyze the usage, performance, and capacity management of existing applications and identify avenues to aid the larger management goals Review the compliance requirements with respect to IT and take appropriate actions to ensure conformance with all organizational norms. Track advancement/ changes in IT technology both within and outside the industry, analyze its utility for the organization and draft action plans in case it can aid the organization in achieving its objectives Decide on the best possible solution based on self-assessment of the document and inputs from the product and application team. Decide on the vendor in case of external application development through the Bank's internal process of scrutiny and selection. Monitor internal and external projects under Solution Delivery closely and update the functional head weekly on the progress. Engage with the relevant teams internally to support the testing and fixing of all pre-production bugs found during the testing before the movement of change to production. Engage with the internal and application team, take stock of all the postproduction challenges, and confirm the same has been fixed, if any. Delivery of business solutions. Review the feedback from the user department and apply the learnings in the daily process of solutioning by the team Engage with the user department to understand the gaps and conduct RCA in case of non-fulfilment of requirements. Direct the team to create an FAQ for business solutions post-implementation based on data analysis to assist the user departments. Share the review with the application and project management teams in case of any technical issues that can be resolved through minor changes. Identify opportunities for improvements and enhancements in the existing applications basis end user inputs and analysis of new requirements (if any) Supervise the requirement gathering, conceptualization, design, testing, and implementation of the proposed solutions to achieve high customer satisfaction and ensure compliance with organization IT security requirements Oversee smooth integration of enhancements with the existing systems Lead the development of Application Roadmaps for enhancements by consulting business function leads, system integrators and vendors. Lead the Application Support Teams ensuring that collective and individual objectives of different application teams are aligned to business outcomes. Customer (Both Internal & External) Engage with the application and product team in case of any further clarifications or inputs to finalize the / requirements of the business solution/change. Explore with the internal team and application team and decide on the viability of completing a regulatory project within agreed timelines internally or exploring externally. Collaborate with the application team to understand the pre or postproduction issues and support the team to resolve the same within the timelines. Monitor with the team internally to ensure all the necessary approvals are in place. Engage with the team to scout for external vendors for those identified to be sourced from the market. Coordinate with the project management team for significant changes or solutions Internal Process Oversee the selection, deployment, upgrading and maintenance of Line of Business and Enterprise software is subject to appropriate and relevant governance. Review the business requirements of various user departments and identify the common need and apply the existing functionality Evaluate the need and usage to arrive at a standard solution like MIS, automation, data validation etc., Guide the team to identify data availability before initiating the change to capture additional information to reduce inefficiency. Assess the impact of the changes in an application used by multiple user departments to ensure non-disruption of existing functionality. Oversee day-to-day incident management and bug fix resolutions, and ensure user Service Level Agreements (SLA) are met Review SLA adherence, user satisfaction, and compliance periodically and take regular feedback from end users to ensure high customer satisfaction. Communicate with IT infrastructure and security team to ensure necessary changes are done for the integration of new application solutions or enhancement. Review and guide the team to use the existing solution/functionality and replicate the same if that meets the user requirements. Implement the practice of documenting the inter-dependencies noticed by the team across system/user groups in case of a common application that will facilitate the application team to develop regression testing. Supervise to ensure that all the business solutions are in accordance with RBI and internal guidelines. Oversee that all the business solutions are completed within timelines. Respond to all the audit observations internal or external within the timelines decided by the management. Innovation & Learning Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans Manage effective resource allocation, enhance the capability quotient of team members and drive higher team engagement through appropriate HR interventions Supervise the training and grooming of the new member to the team on the existing applications and introduce them to the user departments as well as the application team

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring Deliver actionable audience and optimization-based insights at agreed-upon cadence Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines. Qualifications 2 to 5 years of experience in managing programmatic campaigns Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience with Google platforms General troubleshooting skills and strong attention to detail Working knowledge of digital marketing: display, video, social and marketing analytics Proven technical and analytical aptitude, with a curiosity for testing and innovation Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Manage multiple tasks at once, be accountable for the status of projects and day-to-day activities, billing, and budget management; support planners and buyers in the implementation of media plans, including loading buys and trafficking Compile a vendor/media channel consideration list, learn, and observe criteria for evaluating partners, assist in building and updating flowcharts Develop spec and material deadline documents for media plans, assist the agency partners in the execution of all media, master running reports on media activity performance, and understanding of key metrics for measurement and success. Qualifications 2 to 5 years of experience in campaign trafficking and management on third party ad servers Good Knowledge of digital marketing life cycle Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc. Proficiency with Microsoft Excel, Word, and PowerPoint Excellent ability to work as part of team, manage time effectively Positive attitude for problem solving, networking, and being resourceful - hungry to learn and not afraid to ask questions Self-starter who is diligent at note taking, multi-tasking, and research.