Digital Media Planner Big Trunk Communications

3.0 - 7.0 years

0 Lacs

karnataka

On-site

As a Media Planner at our company, your primary responsibility will be to shape and execute effective advertising campaigns that target specific audiences and evaluate the success of these campaigns. Your expertise in market research, communication skills, and ability to collaborate with different teams will be crucial for this role. You will be tasked with collecting and analyzing market data to identify target audiences and understand their behavior and habits. Additionally, you will determine the best media mix for our campaigns, participate in the development and management of integrated media planning and buying, and develop objectives, strategies, plans, and presentations. Maintaining media plans, staying informed about industry standards and new media opportunities, developing relationships with media partners, and evaluating media opportunities are also key aspects of this role. You will be responsible for optimizing ad campaigns based on various factors like geographic exposure, frequency, and time spans, as well as allocating budgets and monitoring costs. To be successful in this position, you must have proven experience as a Media Planner, particularly in digital media. A deep understanding of media channels, campaign evaluation metrics, and media buying is essential. Familiarity with digital marketing solutions, analytics tools, and strong communication, teamwork, and decision-making skills are also required. If you are passionate about optimizing media marketing campaigns, increasing brand awareness, and achieving business goals through strategic media planning, we encourage you to apply for this exciting opportunity. Interested candidates can share their profiles at careers@bigtrunk.co.in.,

Posted 5 days ago

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Media Manager Tecnovisions

6.0 - 10.0 years

10 - 15 Lacs

Gurugram

Work from Office

Experience- minimum 6 years Notice Period - Immediate joiner Media Operations Role Description: The candidate should have strong creative skills and a portfolio of work that demonstrates their passion for media. This candidate will have experience in working with numerous different platforms such as Digital mainly with some basic mainline background. Responsibilities: Execute media strategies, insights generation, measurement and reporting, ensuring the channel plays a lead role in supporting our clients digital journey. Optimise KPIs to maximise the ROI of each marketing rupee spent within weekly budget restraints. Understands and is intimately aware of competitive activity in paid search, ensures that SEM campaigns are set up to deliver competitive advantage. Optimise the end-to-end campaign (including targeting segments, creative, remarking tactics, etc.) on an ongoing basis in real-time with a focus on personalisation. Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance Produce &; manage keyword research, technical, content and SEM audits analysis and optimisation recommendations Lead day-to-day engagement with clients and key internal team to deliver best- in-class SEM strategies and programs. Develop and test new campaigns to better target users and improve overall marketing efficiencies. Determine the best media outlet mix for promotional strategies. Monitor online and offline ad campaigns. Design and review advertising budgets in collaboration with the Marketing Director. Negotiate with media channels to close competitive deals. Prepare additional promotional projects to support new product launches. Build long-term relationships with media influencers to promote the brand. Increase Media business and maintain the P/L. Proactively pitch to new clients and close at least two clients every quarter (MUST). Ensure effective payment collection from clients to ensure the company's financial liquidity. Qualifications Proven work experience (6+) as a Media Director, Media Planner or similar role. Demonstrated Managerial / Team Leadership Skills. Advanced knowledge of Facebook ads (Blueprint certification a bonus) Google Ads Certified with Advanced knowledge (Search / Display / Mobile / Video). Advanced knowledge of Google Analytics (Certification is a bonus). Basic knowledge of Tag Management system (Google Tag Manager). Basic knowledge of website optimisation, with a focus on landing page conversation and A/B testing. Excellent communication skills, both oral and written. Excellent interpersonal and presentation skills. Knowledge of and ability to use various research tools. Worked in an advertising agency. Knowledge of different types of media channels. Strong decision-making skills.

Posted 1 month ago

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