Sales/Marketing Manager eNova Software and Hardware Solutions Private Limited

3.0 - 7.0 years

0 Lacs

coimbatore, tamil nadu

On-site

As a Marketing Manager, your primary responsibility will be to develop effective marketing strategies to promote our software solutions through various channels such as content marketing, paid advertising, and social media. You will play a crucial role in planning, allocating, and controlling the budget for future campaigns and product launches. Defining key marketing activities and goals to drive customer acquisition and retention will also be a part of your role. Your tasks will include researching market trends in a specific industry to identify customer needs, pain points, and buying objections. You will be expected to identify decision-makers among our target audience and create buyer personas for targeted marketing messages. Collaboration with product development, social media, and copywriting teams will be essential to establish clear product positioning and messaging guidelines. Additionally, you will develop marketing collateral such as brochures, datasheets, presentations, and proposals. Overseeing day-to-day promotional activities and ensuring the quality and consistency of marketing assets such as copy, blog content, social media posts, and product leaflets will be part of your routine tasks. You will also track and analyze relevant analytics to report on ROI across various marketing initiatives to senior leadership. Collaboration with sales and account management teams to create customer evangelists for PR, media, and marketing opportunities will be required. Aligning campaigns, assets, communications, and messaging with corporate branding initiatives will also fall under your purview. To qualify for this role, you should have a Bachelor's degree in Marketing/Advertising, Communications, or Business, along with at least 5 years of experience in software marketing projects. Experience in B2B and SaaS marketing will be considered an advantage. Proficiency in project management software, as well as experience with marketing automation tools like HubSpot Marketing Hub, ActiveCampaign, or Marketo, will be beneficial. Strong communication and presentation skills, analytical abilities, project management skills, and attention to detail are essential for this role. This is a full-time, permanent position that offers benefits such as health insurance and provident fund. If you meet these requirements and are looking for a challenging opportunity in marketing management, we encourage you to apply for this position.,

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Marketing Operations Manager US Pharmacopeia

7.0 - 11.0 years

0 Lacs

hyderabad, telangana

On-site

The Marketing Operations Manager at U.S. Pharmacopeial Convention (USP) will be responsible for driving integrated marketing campaigns across digital, events, and media platforms to localize global campaigns and achieve regional business goals while maintaining global brand standards. This role involves leading content development and communication strategies to amplify USP's scientific leadership and stakeholder engagement in South Asia. Additionally, the Marketing Operations Manager will oversee marketing operations for workshops, conferences, and trade shows in South Asia, support internal communications and employee engagement initiatives, and ensure timely and high-quality campaign delivery through digital performance tracking, CRM-driven lead nurturing, and vendor coordination. In this role, you will play a crucial part in increasing global access to high-quality medicines through public standards and related programs, contributing to USP's mission of advancing scientific rigor and public health standards. The Marketing Operations Manager will collaborate with global marketing leads, digital marketing, regional sales, scientific affairs, education, and external affairs teams to execute marketing campaigns and initiatives. This includes coordinating with regional distributors, developing campaign calendars and performance dashboards, leading regional marketing programs, managing media opportunities, and working closely with cross-functional teams to localize marketing content and initiatives. Furthermore, the Marketing Operations Manager will execute internal and external communication strategies to enhance USP's brand visibility in the South Asia region, localize messaging for various communication channels, and manage the development of customer-facing materials. This role will also focus on digital engagement and analytics, internal communications support, and fostering an inclusive and collaborative organizational culture through affinity groups and employee engagement initiatives. The ideal candidate for this position should have a Bachelor's or Master's degree in business marketing, digital marketing, communications, or brand management, along with at least 6-8 years of relevant experience in marketing operations, digital marketing, or corporate communications, preferably within the pharma, life sciences, or healthcare industry. Strong written and communication skills in English are essential for this role. Additionally, candidates with additional qualifications in digital communication, experience in the pharmaceutical or healthcare industry, and knowledge of brand strategy and planning will be preferred. This is an individual contributor role with no supervisory responsibilities. USP offers comprehensive benefits to ensure the personal and financial well-being of employees and their families, including company-paid time off, healthcare options, and retirement savings. Please note that USP does not accept unsolicited resumes from third-party recruitment agencies and is not responsible for any fees from recruiters or agencies unless under a specific written agreement with USP.,

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