2 Media Effectiveness Jobs

The role of Content Lead PH Growth Region involves developing and driving the overarching content strategy to align with the company's mission, vision, and business goals. You will lead the content management team in executing this strategy across all channels. Additionally, you will oversee the development and implementation of comprehensive campaign strategies across paid, owned, and earned media channels, ensuring consistency and alignment across global and Zones/Districts within GR. Your responsibilities will include harmonizing the creation and execution of market Public Relations (PR) and Influencer Marketing (IM) strategies, establishing "golden rules" for media success, and fostering robust relationships with key media outlets and influencers for GR. You will also formulate and guide the strategic direction for owned social media and content planning, ensuring the production of compelling, high-quality content across platforms in collaboration with OMD, maintaining alignment with brand standards and audience engagement metrics. Moreover, you will define and oversee the strategy for owned social media and content planning to ensure the production of engaging, relevant, and high-quality content across all platforms. Collaboration with OMD creative teams will be essential to ensure content aligns with brand standards and audience expectations across the Zones. You will establish and enforce a comprehensive campaign success measurement framework, monitor end-to-end campaign performance, analyze data, and implement improvements based on data-driven insights partnering with Media and MI&A peers. Furthermore, you will evaluate and enable strategic recommendations to ensure alignment with market communications strategy, provide guidance and feedback to optimize campaign effectiveness and consistency, and review existing strategies, media plans, and tactics in collaboration with Marketing Intelligence and Media Effectiveness Program counterparts to continuously improve media and PR effectiveness. Nurturing a digital-first mindset across the GR marketing community and Public Relations managers will be crucial for promoting knowledge and best practice sharing across the organizational teams within the Region. To be the right fit for this role, you should have a Bachelor's Degree in Marketing, Communications, Business, or a related field (MBA preferred) and at least 10 years of experience in social media, content creation, or digital marketing, with a minimum of 3 years in a leadership role. Experience in FMCG/D2C/consumer electronics or a similar fast-paced, innovation-driven industry is highly desirable. Additionally, you should possess a deep understanding of social media platforms, expertise in content creation and storytelling, strong analytical skills, and excellent leadership, communication, and interpersonal skills. A passion for personal care and healthcare, as well as staying ahead of digital marketing trends, is also essential. Please indicate if this role is an office/field/onsite role.,

Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values Caring, Inclusive, and Courageous we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all. About Colgate-Palmolive- Do you want to come to work with a smile and leave with one as wellIn between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! If this is how you see your career, Colgate is the place to be! Our diligent household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has supplied to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to smile...every single day The Experience In today s dynamic analytical / technological environment, it is an exciting time to be a part of the Analytics team at Colgate. Our highly insight driven and innovative team is dedicated to driving growth for Colgate Palmolive in this constantly evolving landscape. What role will you play as a member of the Colgate s Information Technology team A Candidate will support Colgate Business teams across the globe by providing Data Analysis support. The role requires a person to have understanding of Internal external data (Syndicated Market Data, Point of Sales etc.) and ability to develop and support the Analytical / Insights based Service solutions. It would be excellent to have the understanding of vital Data Transformation Data Visualization Tools and Technologies to drive the service and solutions. JOB PURPOSE: Be a core member and chip in to building an outstanding Marketing Analytics practice and elevate the impact of Analytics on APAC business. The Marketing analytics Manager must focus on development of the analytics framework, delivery of marketing analytics programs and drive implementation of insights along the entire chain of the Marketing/IBE process. This role must bring to life analytics along the IBE measurement process, work with the IBE team as key partners and deliver insights to make our IBE investments work more impact fully for the business. Key objective of the role is to translate analytics for business value creation. CORE RESPONSIBILITIES: Partner commercial teams to translate Marketing analytic solution to actionable insights Drive cross market findings from on going MMM program and deliver META insights Work with data engineers and Data science team to support standardization and streamlining of operations in marketing analytics programs like MMM Integrate MMM and Performance marketing analytics to create comprehensive view on business impact Drive setting up of analytics framework beyond MMM programs and help IBE team drive Media tactics better - Integration with content and digital optimisation metrics Build findings with Digital partners and drive implications for Colpal - analytics partnership with Facebook, Google, Tik Tok, etc. Stay on top of new trends and platform development e.g. Attention Analytics Build Test and learn analytics, work with Digital teams on A/B testing approaches Create and translate analytic frameworks for new areas - Ecomm, CRM Build a practice of Media simulations in APAC and test and learn hypothesis Drive building of reporting dashboard for marketing analytics as required KEY INTERNAL AND EXTERNAL CUSTOMERS IBE, Digital, Brand teams Global Analytics team, GIT 3rd party agencies - Analytics, Digital, Media EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED 7 years+ of relevant Analytics and Insights experience Extensive experience in translating MMMs, media effectiveness measurement programs into actionable insights Experience in Digital media analytics with exposure to media effectiveness measurement Experience in advertising/ content measurement an added benefit Must have strong background in analytics/Insights / Media/ Digital agencies or in inhouse analytics translator role Experience in bridging, translating commercial needs into an analytical solution, brief/support data science team in creating the right solution Strong analytical, analysis skills working with both structured and unstructured datasets Experience in setting up Marketing analytics dashboard an added advantage. FMCG experience and Asia Pacific experience an added benefit WHAT YOU CAN EXPECT AT COLGATE-PALMOLIVE: Be part of a world world-class multinational organization living in a culture of growth and innovation Work with colleagues across Asia Pacific and partner with teams across the region and globally Learn how a large business operates and grow in your overall knowledge and competence You will be exposed to findings on a global scale that will challenge and stretch your strategic and analytical capabilities Work with phenomenal colleagues. As people at Colgate will tell you it s the people that make the difference Have an opportunity to build your professional career in a global MNC Our Commitment to Diversity, Equity Inclusion Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.