matcha.farm by mutchai™️

Location: Mumbai (Hybrid) Type: Full-time | Competitive Salary | Growth-focused About Mutchai: Mutchai is a luxury wellness brand reviving India’s tea heritage with cutting-edge technology and bold storytelling. Born in the misty Nilgiris, we bridge ancient rituals with modern wellness , empowering farmers while crafting mindful matcha experiences. Our mission is to redefine luxury as conscious living. Our vision is to become a trusted global brand rooted in transparency, sustainability, and cultural revival . At Mutchai, every role isn’t just a job — it’s a chance to shape the future of farm-to-shelf wellness and build a movement that blends heritage with innovation. The Role: We’re looking for a Social Architect — a creative builder who can bring Mutchai alive online. This is not “just another marketing role.” You’ll design and lead our digital storytelling universe , blending creativity, tech, and human connection. You’ll have the freedom to experiment boldly , create viral-worthy campaigns , and build a digital presence that feels authentic, aesthetic, and purpose-driven . What you will do: Creative Experiments Run a testing account to try out new aesthetics, formats, and content ideas. Launch bold campaigns using AI, video, photography, and storytelling. Read the pulse of audiences and adapt fast. Content Creation Own end-to-end content production (shooting, editing, graphics, reels, motion design). Use AI tools (MidJourney, Runway, ChatGPT, etc.) to supercharge visuals & captions. Maintain a luxury wellness aesthetic with an artistic, journal-style feed. Influencer & Creator Magic Build genuine relationships with creators who reflect Mutchai’s values. Coordinate shoots, influencer seeding, and collab campaigns. Dream up gamified UGC campaigns for events like Lil Flea, pop-ups & wellness expos . Brand Face Development Help discover and develop a relatable “face of Mutchai” (creator/ambassador). Co-create content to deepen trust and connection with our community. Marketing Infrastructure Build scalable in-house marketing workflows & templates. Set up analytics dashboards to measure and grow impact. Keep our brand voice strong, consistent, and unforgettable. Beyond the Role Be hands-on in a startup: from packaging mock-ups to event activations. Bring bold ideas to the table, every single time. Help us not just build a brand — but ignite a movement . Why Join Us? Flexible Hours & Creative Freedom — design your flow, not a 9–5 grind. Purpose-Driven Work — build something that matters for people, planet, and culture. Referral Bonus — bring like-minded changemakers along. Free Specialty Tea & Coffee — fuel your creativity with our brews. Exponential Growth — scale with us as we grow globally. Who You Are A creator at heart who thrives on bold ideas and storytelling. Someone who experiments first, polishes later. Obsessed with visuals, aesthetics, and making content feel alive. Curious about AI tools, social trends, and the future of wellness. Hungry for growth, yet values peace, purpose, and authenticity. Application Link https://forms.gle/RYpGeiCtRCRPrjfo8 At Mutchai, your creativity won’t just “market a brand” — it will help revive heritage, empower farmers, and shape the future of wellness.