Master Digital Marketing Professional

Digital Marketing Strategy & Execution

• Plan, execute, and optimize comprehensive digital marketing campaigns across multiple platforms including search engines, social media, email, and web.

Search Engine Optimization (SEO)

• Implement on-page, off-page, and technical SEO strategies with the help of AI tools for improved search engine visibility and traffic.

Search Engine Marketing (SEM)

• Manage paid ad campaigns using Google Ads and AI tools to enhance bidding, targeting, personalization, and conversion rates.

Social Media Marketing (SMM)

• Develop and execute both organic and paid social media strategies, using AI-generated content and automation tools for scheduling and engagement.

Content Marketing & Strategy

• Create and optimize high-quality content using AI writing tools like ChatGPT, Jasper AI, and Writesonic to drive engagement and conversions.

Email Marketing & Automation

• Design and execute personalized email marketing campaigns using AI tools for segmentation, A/B testing, and drip campaign automation.

Analytics & Performance Tracking

• Use Google Analytics 4 (GA4), predictive analytics, and AI-driven insights to monitor and optimize marketing performance.

Generative AI in Marketing

• Apply generative AI tools for content generation, image and video creation (e.g., MidJourney, DALLE, Synthesia), and chatbot personalization.

Digital Advertising (Display & Video)

• Create and manage Google Display Network and YouTube ad campaigns with programmatic and AI-based optimization.

Marketing Automation Tools

• Utilize platforms such as Google Tag Manager, SEMrush, Ahrefs, Moz, and CRM tools like Zoho for campaign management and automation.

Capstone Project & Real-World Application

• Participate in a final industry project applying all core digital and AI marketing techniques for hands-on experience.