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8.0 - 12.0 years

0 Lacs

jaipur, rajasthan

On-site

As the Brand and Marketing Head at JK Lakshmipat University (JKLU), your primary responsibility is to lead the brand and marketing function to achieve the objectives related to Share of Voice, Execution to Plan adherence, SEO, Reputation, Media Relations, and cost and quality of leads and enquiries. Your key accountabilities will include developing and continuously refining a branding strategy to effectively position JKLUs programmes, driving an annual multi-channel, integrated strategic communications plan, and acquiring insights from Enterprise Customers and Individual Learners across priority Industry Verticals to build segment-specific strategies. You will be responsible for using PR and Content Marketing to establish JKLU as the most trusted institution among the target audience of students, parents, and stakeholders. This involves creating a coherent communication, collateral, and content strategy to support admissions, as well as identifying, evaluating, and collaborating with selected agencies and partners to achieve marketing objectives. Managing media relations and developing relationships with key media and influencers to enhance the Share of Voice for JKLU in the higher education space will also be a crucial aspect of your role. Additionally, you will drive the execution of a multi-channel branding and content marketing strategy, encompassing activities such as press releases, events, conferences, articles, blogs, podcasts, and press interviews across traditional and digital platforms. Furthermore, you will be responsible for vendor management, working with nationally reputed Media and Public Relation agencies to execute branding and marketing plans. Your role involves leading and managing these strategic vendors to ensure they deliver as per requirements and within budgets. To qualify for this role, you must have an MBA from a premier institute with specialization in PR/Marketing/Mass-Communications, or a Post Graduate in Mass Communications field. Additionally, you should have at least 8-10 years of experience with exposure to PR and communications roles for a reputed brand, with experience in education and universities being advantageous. Job-specific knowledge and skills required for this role include proficiency in media relations, external communication, branding, social media, and the ability to communicate with impact, manage relationships effectively, and collaborate with leadership.,

Posted 2 days ago

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3.0 - 5.0 years

7 - 11 Lacs

Gurugram

Work from Office

Responsibilities Media and Influencer relations champion Executing monthly & and quarterly PR strategies and campaigns The candidate must start showing the ability to share ideas on communication approach to build the clients reputation Custodian on Media /Influencer list Dossier and data management of clients Daily tasks assigned by Manager/team lead Skills Excellent communication - both presentation, verbal and written skills A passion for the media, including social media Outstanding organization with an ability to manage multiple projects and portfolios Service focused and sensitive to confidential information

Posted 1 month ago

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8.0 - 12.0 years

14 - 16 Lacs

Gurugram

Work from Office

Responsibilities Efficiently manage client portfolio and ensure excellent support service Demonstrate in-depth knowledge of the clients business and industry, stay current on news, trends, and issues, and take an active interest in the clients business Manage quality implementation for the client portfolio within budget and timelines Ideate and implement the monthly plans for all clients Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies Proactively support and suggest improvements to exceed client expectations by leveraging knowledge and experience Manage ongoing team resourcing/staffing to ensure successful delivery Responsible for client retention, renewals and value add Key account management and upselling/cross selling of various services Team retention and management (empower the team to grow continuously (training etc)) Skills Excellent communication - both presentation, verbal and written skills A passion for the media, including social media Outstanding organization with an ability to manage multiple projects and portfolios Service focused and sensitive to confidential information

Posted 1 month ago

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