4 Martech Platforms Jobs

Global Technology Solutions (GTS) at ResMed is a division dedicated to creating innovative, scalable, and secure platforms and services for patients, providers, and people across ResMed. The primary goal of GTS is to accelerate well-being and growth by transforming the core, enabling patient, people, and partner outcomes, and building future-ready operations. The strategy of GTS focuses on aligning goals and promoting collaboration across all organizational areas. This includes fostering shared ownership, developing flexible platforms that can easily scale to meet global demands, and implementing global standards for key processes to ensure efficiency and consistency. About the role: ResMeds Global Technology Solutions team is seeking a strategic MarTech Architect to lead the evolution of our marketing technology ecosystem within the healthcare sector. Youll design and integrate platforms like CMS, CRM, CDP, MAP, DAM, and Data Warehouse to enable impactful campaigns and seamless customer experiences. Were looking for someone with deep technical expertise, strong marketing acumen, and a clear understanding of healthcare compliance. If you&aposre a systems thinker who thrives on solving complex challenges and collaborating across teamsthis is your opportunity to make a global impact. Lets Talk About You MarTech Ecosystem Architecture: Define and maintain the overall architecture for our MarTech landscape, ensuring scalability, security, and integration across all applications. Develop and document architectural blueprints, standards, and best practices for MarTech implementations. Evaluate and recommend new MarTech technologies and solutions that align with business needs and architectural principles. Ensure compliance with relevant healthcare regulations (e.g., GDPR, HIPAA where applicable) in the architecture and design of MarTech solutions. Integration Strategy & Design: Lead the design and implementation of seamless integrations between our core MarTech applications: CMS (WordPress/HubSpot), PIM, Enterprise Search, CRM, SFMC, and CDP. Define data flows and integration patterns to ensure data consistency and accuracy across the MarTech stack. Collaborate with IT and data teams to establish robust and scalable integration solutions. Platform Governance & Standards: Establish and enforce governance policies and standards for the use and management of our MarTech platforms. Ensure adherence to architectural guidelines and best practices during MarTech implementations and enhancements. Monitor the health and performance of the MarTech ecosystem, identifying and addressing potential architectural bottlenecks or issues. Ensure security championship and observability of platforms. Technical Leadership & Guidance: Provide technical leadership and guidance to application teams and vendors involved in MarTech projects. Mentor and coach technical resources on MarTech architecture and integration best practices. Stay abreast of the latest MarTech trends, technologies, and best practices, and provide recommendations for adoption. Data Architecture & Management: Collaborate with data architects to define the data model and data flows within the MarTech ecosystem. Ensure data quality, integrity, and security across all MarTech platforms. Design solutions that enable effective data utilization for marketing analytics, segmentation, and personalization. Vendor Evaluation & Management (Technical Focus): Participate in the evaluation and selection of MarTech vendors, focusing on technical capabilities, integration options, and architectural alignment. Provide technical oversight for vendor implementations and ensure adherence to architectural standards. Project Technical Oversight: Provide technical guidance and oversight for MarTech implementation projects, ensuring alignment with the overall architecture. Identify and mitigate technical risks and issues during project execution. Conflict Resolution: Mediate and resolve technical conflicts within and between teams, fostering a positive and productive working environment. Training and Facilitation: Conduct technical training sessions and workshops for team members and stakeholders as needed on MarTech architecture and integration aspects. Cross Functional and Working Multiple Time Zone: Facilitate effective technical collaboration and communication within highly cross-functional teams, ensuring seamless technical integration of diverse skills and perspectives (e.g., Development, Marketing Technology, Infrastructure, Data Engineering). Additionally, possess the ability to effectively navigate and coordinate with technical team members and stakeholders working across multiple time zones, participating in technical discussions and ensuring alignment on architectural decisions, adapting communication strategies to ensure optimal participation and progress for all involved. This includes understanding the technical challenges of asynchronous communication and proactively implementing strategies to mitigate them. Required: Bachelor&aposs degree in Computer Science, Information Technology, or a related field. A Master&aposs degree is a plus. Minimum of 7 years of experience in designing and implementing enterprise-level marketing technology solutions. Deep architectural understanding and hands-on experience with the specific MarTech platforms (CMS, PIM, DAM, CDP) Strong understanding of integration patterns, API architectures, and data integration tools and technologies. Excellent analytical and problem-solving skills with the ability to design robust and scalable technical solutions. Strong communication, presentation, and interpersonal skills with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences. Proven ability to provide technical leadership and guidance to development teams and vendors. Familiarity with cloud platforms (e.g., AWS) and their MarTech service offerings is a plus. Experience with data modeling, data warehousing, and data analytics concepts. Good understanding of various security and observability tools. Preferred: Experience working within the healthcare industry is highly preferred, with a strong understanding of healthcare data security and compliance requirements. Joining us is more than saying yes to making the world a healthier place. Its discovering a career thats challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant. Show more Show less

As the Director, Regional Marketing, you will be leading the APAC marketing strategy, planning, and execution of regional marketing programs to drive pipeline acquisition and growth while supporting revenue targets across all market segments. Your primary focus will be managing and deploying the entire marketing mix for your region, building strong relationships with Sales leadership and teams. Your responsibilities will include leading and managing Regional Marketers to drive deep relationships with the sales organization, collaborating with regional Sales leadership and global marketing counterparts to create a growth plan, and guiding the digital marketing strategy with a focus on understanding and adapting to regional trends. You will also be responsible for developing and executing Account Based Marketing programs, influencing effective campaigns, amplifying the organization's brand through PR and social strategies, and implementing innovative Customer Marketing approaches. Additionally, you will guide the strategy for channel partners and global systems integrators, maintain communication channels between Global Marketing teams and Sales teams, lead program implementation, track ROI, and manage the marketing budget for the region. Qualifications for this role include 15+ years of experience in B2B/SaaS marketing, proven success in creating go-to-market plans, a strong understanding of MarTech platforms, project management skills, and the ability to travel >20% of the time. Overall, this role offers an exciting opportunity to lead the regional marketing efforts, drive growth, and collaborate with cross-functional teams to achieve business objectives.,

As a key member of our team, you will play a central role in unifying and operationalizing marketing efforts across the HCLTech IT Infrastructure Services portfolio. Your responsibilities will include aligning internal stakeholders, presales, business marketing leads, and external platforms to ensure consistent narratives and impactful campaigns. In addition to driving strategic programs, you will lead the adoption of Martech within the marketing team, ensuring the effective use of HCLTech's marketing automation, ABM, and analytics tools. Your main responsibilities will involve leading centralized, cross-unit marketing programs to build a unified HCLTech IT Infrastructure Services brand and narrative. You will be tasked with owning and enhancing key marketing assets such as decks, case study repositories, campaign templates, and web pages. Collaborating with marketing leads and corporate teams, you will develop and execute integrated campaigns to support the overall marketing strategy. In the realm of Account-Based Marketing (ABM), you will design and execute personalized campaigns across key global accounts. Working closely with sales and delivery teams, you will craft account strategies based on customer insights and data, utilizing digital tools to track engagement throughout the buyer journey. Your role will also encompass managing marketing operations, including campaign planning, governance, budgeting, reporting, and compliance. Partnering with digital, web, and automation teams, you will drive the adoption of Martech tools within the marketing team, ensuring seamless integration and effective utilization of tools such as campaign automation, dashboards, and CRM integration. Collaboration with Presales will be essential to align marketing activities with bid strategies and major pursuits, while also maintaining and governing the IT Infrastructure Services section on HCLTech.com. In terms of content, PR, and thought leadership, you will develop strategies for internal and external campaigns across various channels. Collaboration with corporate communications will be crucial to enhancing brand visibility through media, events, and analyst interactions. You will be responsible for tracking and reporting on campaign performance, lead progression, and pipeline contribution. Delivering quarterly performance updates and leadership communication will be part of your routine tasks. Additionally, you will manage internal platforms and enable consistent communication to stakeholders. Leading sales and marketing enablement initiatives, you will provide updated content, decks, and campaign kits, promoting the effective use of Martech tools through training, process integration, and sharing best practices. To excel in this role, you should ideally have 8-12 years of B2B marketing experience, preferably in technology services or enterprise IT. A strong understanding of marketing operations, campaign execution, and ABM is essential, along with experience using Martech platforms such as Salesforce, Eloqua/Marketo, Demandbase/6sense, and analytics tools. Your ability to align stakeholders across various departments, coupled with excellent communication, project management, and analytical skills, will be key to your success. Experience in global, matrixed organizations is highly valued. Additionally, having an MBA or advanced degree in Marketing, Communications, or Technology is a plus. Experience in rolling out and governing marketing technology, as well as a background in content marketing, PR, or digital enablement, would also be beneficial.,

Position Summary This newly created leadership role will act as a strategic partner to regional business unitsincluding Product Marketing, Channel Marketing, Clinical, and Salesenabling campaign and initiative execution across the APAC region. The Associate Director will lead a team of marketing specialists and own digital strategy, platform development, and performance execution, driving scalable and measurable impact. Key Responsibilities 1. Strategic Marketing Leadership Serve as a trusted advisor to internal stakeholders across marketing and clinical divisions. Lead cross-functional planning and execution of regional marketing initiatives. Drive lead generation campaigns, social media engagement, and event/product marketing. Champion change management initiatives to promote digital-first marketing adoption. 2. Digital Strategy & MarTech Ownership Own the digital and social platform ecosystem and conversion tools. Lead MarTech platform development and integration (e.g., Salesforce, HubSpot, Marketo, Pardot). Collaborate with IT and product marketing to ensure scalable, secure, data-driven systems. Optimize marketing technology stack performance, reporting, and customer insights. 3. Campaign Execution & Content Strategy Develop and oversee integrated campaigns that drive brand awareness and lead generation. Define content strategy aligned with brand messaging, legal, and regional requirements. Monitor campaign performance, generate insights, and refine future strategies. Ensure efficient tech setup and governance across all digital marketing channels. 4. Brand Development & Messaging Co-create regional brand strategies and manage adaptation of B2B messaging for consumer audiences. Ensure regional creative assets align with global branding guidelines. Drive localization efforts to ensure market relevance and consistency. 5. Community Engagement & Influencer Strategy Oversee KOL collaborations and influencer programs to enhance brand presence. Guide content creation across digital channels to support community engagement. Ensure tone, style, and messaging align with professional branding. 6. Stakeholder & Agency Management Build strong internal stakeholder relationships and manage external agencies/vendors. Coordinate IT and marketing event resources for timely execution of initiatives. Present campaign performance and insights to senior leadership and business units. 7. Team Leadership Lead and mentor a high-performing team of digital marketers and specialists. Promote collaboration, performance accountability, and professional growth. Foster a data-driven, results-oriented, and innovation-friendly team culture. Qualifications & Requirements Education & Experience Bachelor's degree in Marketing, Business, Communications, or a related field. 15+ years of experience in B2B marketing, with a focus on APAC markets. Deep understanding of digital strategy, content marketing, and community building. Experience in healthcare or medical technology is preferred. Technical Skills Proficiency with MarTech platforms: Salesforce, HubSpot, Marketo, Pardot. Experience with analytics tools: Google Analytics, Adobe Analytics. Knowledge of CMS, CRM, marketing automation, and campaign tracking systems. Strong grasp of digital lead gen tactics across social, search, and programmatic platforms. Leadership & Communication Proven track record leading and scaling marketing teams. Strong stakeholder and project management skills within matrix organizations. Exceptional communication and presentation abilities. Comfortable managing both strategic vision and execution-level details.