1308 Marketo Jobs - Page 7

Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization. Exper

CreateBytes - IT/B2B Meta Ads Specialist Consultant Position Overview We are seeking an experienced IT/B2B Meta Ads Specialist Consultant to join our growing team on a contractual basis. This role requires a unique combination of technical expertise in Meta advertising platforms and deep understanding of B2B IT sales cycles, decision-making processes, and compliance requirements. The ideal candidate will be responsible for developing and executing sophisticated Meta advertising strategies for our IT and technology clients, with a focus on lead generation, account-based marketing, and complex B2B attribution models. Core ResponsibilitiesStrategic Planning & Campaign Development Develop comprehensive Meta advertising strategies for B2B IT clients across various sectors (SaaS, cybersecurity, enterprise software, managed services) Create detailed campaign architectures optimized for complex B2B sales funnels and long decision cycles Design account-based marketing (ABM) campaigns using Meta's advanced targeting capabilities Establish KPI frameworks aligned with B2B objectives (SQLs, pipeline contribution, customer acquisition cost, lifetime value) Conduct competitive intelligence analysis within the IT and technology advertising landscape Technical Implementation & Management Set up and configure Meta Business Manager accounts with proper compliance and security protocols Implement advanced Facebook Pixel and Conversions API setups for B2B attribution tracking Design custom event tracking for complex B2B customer journeys (demo requests, trial signups, consultation bookings) Configure cross-domain tracking for multi-step B2B sales processes Optimize Event Match Quality (EMQ) scores through proper data collection and formatting Integrate Meta advertising data with CRM systems (Salesforce, HubSpot, Pipedrive) for comprehensive attribution Campaign Optimization & Performance Management Execute systematic optimization strategies including audience testing, creative refresh cycles, and bid management Implement advanced targeting methodologies including lookalike audiences, custom audiences, and Advantage+ features Conduct statistical analysis of campaign performance with focus on B2B metrics and incrementality Optimize for complex attribution models accounting for offline conversions and multi-touch attribution Manage campaign learning phases and troubleshoot delivery issues specific to B2B targeting Client Relationship & Reporting Serve as primary point of contact for Meta advertising strategy with assigned clients Conduct weekly performance reviews and strategic optimization sessions Prepare comprehensive monthly reports with actionable insights and growth recommendations Present campaign results and strategic recommendations to C-level executives and marketing teams Collaborate with client sales teams to align advertising efforts with sales objectives and pipeline goals Provide training and knowledge transfer to client internal marketing teams Compliance & Industry Expertise Ensure compliance with Meta advertising policies for B2B and technology advertising Navigate special advertising categories for financial services, healthcare IT, and regulated industries Implement GDPR and data privacy compliance measures in campaign setup and data collection Stay current with industry regulations affecting B2B technology advertising and lead generation Required QualificationsProfessional Experience 5+ years of hands-on Meta advertising experience with demonstrated expertise in campaign management and optimization 3+ years of B2B marketing experience in IT, SaaS, or technology industries Experience with B2B lead generation campaigns achieving cost-per-lead targets and lead quality metrics Portfolio of successful B2B Meta campaigns with documented performance improvements and case studies Technical Expertise Expert-level proficiency in Meta Business Manager, Facebook Ads Manager, and Instagram advertising Advanced knowledge of Facebook Pixel implementation, Conversions API setup, and attribution modeling Experience with Marketing APIs and automation tools for campaign management and reporting Proficiency in analytics platforms : Google Analytics 4, Meta Analytics, and third-party attribution tools CRM integration experience : Salesforce, HubSpot, or similar B2B CRM platforms Understanding of tracking methodologies : UTM parameters, first-party data collection, and cross-device attribution B2B Industry Knowledge Deep understanding of B2B IT sales cycles and decision-making processes Knowledge of IT industry verticals : SaaS, cybersecurity, managed services, enterprise software Experience with account-based marketing (ABM) strategies and execution Understanding of B2B buyer personas including IT decision-makers, C-level executives, and procurement teams Familiarity with B2B content marketing and how it integrates with paid advertising strategies Analytical & Strategic Skills Advanced Excel/Google Sheets proficiency for data analysis and reporting Statistical analysis capabilities for campaign optimization and performance measurement Experience with data visualization tools (Tableau, Looker, Power BI) for client reporting Strong analytical mindset with ability to translate data insights into actionable strategies Project management skills with ability to manage multiple client accounts simultaneously Preferred QualificationsAdvanced Certifications & Education Meta Certified Digital Marketing Associate or higher-level Meta certifications Google Analytics Individual Qualification (IQ) and Google Ads certifications Bachelor's degree in Marketing, Business, Computer Science, or related field Additional industry certifications : HubSpot, Salesforce, or other relevant B2B marketing platforms Specialized Experience Experience with Meta's beta programs and early access to new advertising features Background in marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub) Knowledge of programmatic advertising and cross-channel attribution modeling Experience with enterprise sales enablement tools and processes Previous consulting or agency experience managing multiple client relationships Technical Skills Basic HTML/CSS knowledge for landing page optimization and tracking implementation SQL or database query experience for advanced analytics and reporting Experience with business intelligence tools for comprehensive performance analysis Familiarity with marketing attribution software (Bizible, Attribution, etc.) Understanding of data privacy regulations (GDPR, CCPA) and their impact on advertising

Job Description We’re hiring a Demand Generation Head to lead and scale demand generation for SearchUnify, our flagship AI-powered platform. This leadership role is ideal for a B2B SaaS marketing expert who thrives on building high-impact, data-driven strategies that drive revenue growth. You’ll work closely with sales, product, and content teams to own the funnel—from lead generation to conversion—across multiple digital channels. If you’re strategic, execution-focused, and passionate about innovation in marketing, let’s connect. Key Skills Proven expertise in B2B SaaS demand generation, inbound and outbound. Strong command of marketing automation, ABM, SEO, SEM, and lead nurturing. Hands-on with HubSpot, Marketo, Salesforce, Google Ads, and LinkedIn Ads. Strategic thinker with a solid grasp on ROI, CPL, and pipeline contribution. Ability to manage and scale marketing budgets effectively. Skilled in marketing analytics, conversion optimization, and A/B testing. Excellent team leadership and cross-functional collaboration skills. Roles and Responsibilities Design and execute full-funnel demand generation campaigns across digital channels. Optimize and manage lead nurturing workflows via email, webinars, content, and ABM. Drive alignment between marketing and sales for effective MQL-to-SQL handoff. Analyze campaign data, define KPIs, and present performance dashboards. Own and improve SEO, paid search, and retargeting strategies. Collaborate with content teams to produce targeted assets: blogs, whitepapers, case studies. Evaluate and implement MarTech tools to automate and scale campaigns. Regularly review campaign performance and optimize for better conversion and pipeline impact.

What we do We are a Martech company that seeks to help businesses build impact by bringing the customer to the centre of the journey. We help companies to automate their organic marketing initiatives to generate incremental revenue. We provide end-to-end services from strategy to evaluation to implementation. Our services include Customer Data Platform - Strategize and build CDP for scaled-up operations. Martech stack - Identify and use best communication channels and integrate with CDP Customer Segmentation Customer Segmentation - Building marketable customer cohorts. Customer LTV build-up - Frameworks to drive Lifetime value. Personalised communication - AB test, identify the correct route to communicate. Attribution - Measure the results and make a more intelligent decision. We have been in business for six months. We are working with reputable clients from the media, OTT, EdTech, education, and e-commerce industries. About the Founder Vani Garg ConSoul was launched with the dream “to bring the customer to the board room”. This focus towards ‘marketing that delivers’ was sharpened over the years with stints at prestigious companies like HDFC Bank, Westside, Axis Bank, Zee5. https://www.linkedin.com/company/theconsoul We are looking for Campaign Managers / Developers In this role, you will be responsible for creating, implementing, and delivering powerfully creative, unique, and brand-inspiring emails, push notifications, and SMS marketing for some amazing brands. You will segment the audience and present them with targeted content that motivates them to open, engage with, and consume more of our content across multiple communication channels. You live to see the open and click-through rates continue to grow! Responsibilities: 1. Be a specialist in campaign flow design and execution 2. Build and deliver campaigns using the Moengage /Clevertap/ Netcore/ Salesforce/ Braze/ Zoho CRM Platform/Adobe Marketo. 3. Build integrations with external channels on the marketing automation platform 4. Trigger-based ‘customer lifecycle’ communications designed to support brand awareness, account-based marketing, cross-selling, and up-selling campaigns. 5. Develop documentation and roadmaps for processes. 6. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution 7. Monitor and report on the performance of campaigns daily/weekly to Team Leads Required Skills Graduate’s degree in Marketing, Business, or similar. 2-4 years of experience in campaign development on any marketing automation tool like Adobe Marketo Ideally, should have worked with FMCG, OTT/Media, Hospitality, and related industries Proven track record of delivering successful, data-driven marketing automation campaigns/solutions Experience in database segmentation, email automation, and campaign coordination Experience in designing and building custom HTML templates and/or CSS Hands-on experience in designing and building dashboards and campaign reports

Description Job Description We’re hiring a Demand Generation Head to lead and scale demand generation for SearchUnify, our flagship AI-powered platform. This leadership role is ideal for a B2B SaaS marketing expert who thrives on building high-impact, data-driven strategies that drive revenue growth. You’ll work closely with sales, product, and content teams to own the funnel—from lead generation to conversion—across multiple digital channels. If you’re strategic, execution-focused, and passionate about innovation in marketing, let’s connect. Skills Key Skills Proven expertise in B2B SaaS demand generation, inbound and outbound. Strong command of marketing automation, ABM, SEO, SEM, and lead nurturing. Hands-on with HubSpot, Marketo, Salesforce, Google Ads, and LinkedIn Ads. Strategic thinker with a solid grasp on ROI, CPL, and pipeline contribution. Ability to manage and scale marketing budgets effectively. Skilled in marketing analytics, conversion optimization, and A/B testing. Excellent team leadership and cross-functional collaboration skills. Responsibilities Roles and Responsibilities Design and execute full-funnel demand generation campaigns across digital channels. Optimize and manage lead nurturing workflows via email, webinars, content, and ABM. Drive alignment between marketing and sales for effective MQL-to-SQL handoff. Analyze campaign data, define KPIs, and present performance dashboards. Own and improve SEO, paid search, and retargeting strategies. Collaborate with content teams to produce targeted assets: blogs, whitepapers, case studies. Evaluate and implement MarTech tools to automate and scale campaigns. Regularly review campaign performance and optimize for better conversion and pipeline impact. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Description Job Description We’re looking for a Digital Marketing Lead to drive the online presence, brand visibility, and demand generation for SearchUnify, our AI-powered enterprise search platform. This role calls for a digital expert who thrives on creating impactful strategies across SEO, SEM, content, social media, and marketing automation. If you’re passionate about digital performance, experienced in SaaS marketing, and ready to scale a global brand, this opportunity is for you. Skills Key Skills Proven expertise in SEO, SEM, and PPC campaign management. Strong knowledge of content marketing, keyword strategy, and lead generation. Hands-on experience with Google Ads, LinkedIn Ads, and Facebook Ads. Proficiency in marketing automation platforms such as Marketo, HubSpot, or Pardot. Familiarity with Google Analytics and other performance tracking tools. Excellent understanding of B2B digital funnels and conversion optimization. Strong communication and project management capabilities. Ability to work cross-functionally with content, design, product, and sales teams. Responsibilities Roles and Responsibilities Build and execute a data-driven digital strategy to increase SearchUnify’s visibility and pipeline. Manage SEO and SEM efforts including keyword research, on-page optimization, and PPC campaigns. Collaborate with the content team to drive content marketing through blogs, whitepapers, case studies, and more. Leverage marketing automation tools for lead nurturing and personalized campaigns. Oversee SearchUnify’s social media presence, brand engagement, and campaign execution. Track and optimize key performance metrics such as CTR, CPC, CPL, and conversion rates. Align digital marketing initiatives with business goals and product positioning. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

As a Marketing Manager - Automotive at Wipro in Bengaluru, India, you will be responsible for strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business results. Working closely with senior automotive business, account, and sales leaders, as well as a team of marketing experts, you will focus on improving pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to buyers" needs. In the role of Marketing Manager, Automotive, you will have the opportunity to: - Enhance mindshare, deal origination, and client acquisition through targeted digital-first campaigns showcasing Wipro's thought leadership, case studies, and more. - Improve client retention and share of wallet by executing personalized account-based marketing campaigns. - Elevate win rates and revenue growth through digital-first deal pursuit campaigns that differentiate Wipro's solutions. The ideal candidate for this position is a collaborative and enthusiastic marketing leader with a knack for identifying business opportunities and crafting strategic marketing plans that deliver tangible results. Experience collaborating with senior leaders and integrating various marketing channels is essential. Proficiency in Salesforce, Marketo, or similar tools, along with strong communication skills, is a must. Key Responsibilities: - Collaborate with business teams to create strategic marketing plans. - Implement demand generation and account-based marketing initiatives. - Develop marketing plans and contact databases for target accounts. - Work with agencies to execute marketing activities. - Stay informed about industry trends, target accounts, and competitors. - Manage and nurture leads to achieve business objectives. - Analyze data to enhance campaign performance. - Partner with deal pursuit teams to strategize win strategies. - Coordinate in-person and virtual events with specialists and agencies. - Network within and outside the organization. - Maintain project plans, track execution, report status, and manage budgets. Experience Requirement: - 8-10 years of experience in developing and executing demand generation, account-based marketing, and deal pursuit campaigns within enterprise organizations.,

As a Senior/Lead Marketing Automation Specialist with expertise in Marketo, you will be responsible for leading strategic automation initiatives, setting up or migrating instances, and enhancing campaign performance at scale. Your role will require a deep understanding of lead lifecycle strategy, campaign optimization, and marketing data governance. This position is ideal for individuals who excel in fast-paced environments and can provide guidance to both clients and internal stakeholders on best practices. Your key responsibilities will include leading the setup or migration of Marketo instances, designing and implementing scalable lead lifecycle frameworks, building reusable campaign templates, and managing end-to-end strategy and execution of global Marketo campaigns. You will be expected to monitor and improve campaign performance through A/B testing and analytics, enhance audience segmentation and personalization, and ensure optimal Marketo instance health. Additionally, you will play a crucial role in maintaining data compliance, deliverability best practices, and privacy standards. Your tasks will involve creating and maintaining standard operating procedures, documentation, and naming conventions for internal teams, conducting platform audits, developing automation roadmaps, and suggesting enhancements. You will also guide the adoption of AI features within Marketo and integrated tools, acting as a trusted consultant for both internal and client stakeholders. Furthermore, you will be responsible for driving enablement sessions, training, and providing ongoing support to ensure the success of the platform. Your expertise in Marketo, along with your strong communication skills and ability to lead client calls, discovery sessions, and training workshops, will be essential in this role. If you have at least 5-8 years of hands-on experience with Marketo, a proven track record in setting up or migrating Marketo instances, and a solid understanding of lead lifecycle strategies, this opportunity is perfect for you. Apply now to be a part of a dynamic team focused on driving marketing automation excellence.,

Position Marketing Operations Leader Job Description What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Marketing Operations Leader is responsible for leading our web and email operations team, ensuring the effective execution of marketing campaigns and digital experiences across key platforms. This strategic role will oversee the implementation of email campaigns using tools such as Eloqua, Salesforce, and Marketo, while also guiding web development using SiteCore and Adobe Experience. The ideal candidate will have deep technical expertise in marketing platforms, strong leadership capabilities, and the ability to translate marketing objectives into operational excellence. They will be accountable for team KPIs and specific email marketing performance metrics. If you're passionate about streamlining marketing operations, optimizing campaign execution, and leading a high-performing team to deliver exceptional digital experiences, this is the role for you! Key Responsibilities Strategic Leadership Develop and implement comprehensive strategies for web and email operations that align with broader marketing and business objectives Lead a team that automates and measures marketing engagement, tasks and workflows across digital channels Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results Provide mentorship and professional development to team members to build capabilities in marketing automation and web development Foster cross-functional collaboration with marketing, design, content, and IT teams Ensure operational efficiency and scale across marketing campaigns and digital properties Lead strategic planning for platform optimizations, upgrades, and integration projects Guide roadmap development for marketing technology architecture and implementation Technical Excellence Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web Plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo Guide the development of email dashboards and reporting capabilities Oversee web page development and optimization using SiteCore and Adobe Experience Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels Implement best practices for campaign setup, audience segmentation, and testing methodologies Drive technical documentation and implementation standards Establish governance processes and quality control for campaign execution What We Are Looking For 8+ years of experience in marketing operations, with at least 3 years in a leadership position Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems Strong understanding of web and mobile technologies, design standards, and the product lifecycle Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems Demonstrated ability to communicate effectively and persuasively, both verbally and in writing Strong analytical skills with the ability to translate data into actionable insights Experience managing and developing a team of marketing operations specialists Experience with developing technical documentation Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences Preferred Qualifications Relevant marketing platform certifications (Marketo, Eloqua, Salesforce) Experience with API integrations between marketing platforms and CRM systems Experience with Adobe Creative Suite Experience with marketing data management and customer data platforms Experience developing mission-critical web and server applications in agile environment Experience with A/B testing and optimization methodologies Knowledge of marketing attribution models and analytics What’s In It For You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more! About Arrow Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 154 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com. Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/. For more job opportunities, please visit https://careers.arrow.com/us/en. Location: IN-KA-Bangalore, India Time Type Full time Job Category Business Support

You will play a crucial role as a Senior Associate in Marketing Automation, where your primary responsibility will be managing and supporting end-to-end strategic campaigns in Marketo. Your expertise of at least 4 years will be utilized to customize landing page requirements and provide guidance to Marketers in setting up program builds effectively. Your day-to-day tasks will involve building programs, emails, workflows, and other essential marketing automation functions. You will be responsible for developing, deploying, and optimizing various landing pages and emails within Marketo to support marketing campaigns. From conceptualization to implementation, reporting, and optimization, you will be involved in creating forms, landing pages, and email templates. Your proficiency in Marketo syntax, elements, and variables will be essential as you will be tasked with building free-form and guided landing pages. A/B testing will be a key aspect of your role to gain actionable insights and enhance event campaign performance. Implementing marketing automation best practices and conducting thorough end-to-end testing of programs before launch will be critical to ensure success. Monitoring program performance, providing insights, and making optimization recommendations to stakeholders will be part of your routine. Collaborating with internal teams to customize smart campaigns, landing pages, and assisting in program builds and troubleshooting will be essential to drive successful outcomes. To excel in this role, you should have 2 to 3 years of hands-on experience in a recognized Marketing Automation Platform, with a strong preference for Marketo. Managing sync between Marketo and data integration points, working with Adobe and CRM teams to resolve sync errors, and documenting processes for consistent data formatting will be vital for success. You will also be responsible for tracking and reporting system performance issues, ensuring leads are tracked and attributed correctly, and liaising with Analytics and CRM teams on database maintenance. Joining Grant Thornton INDUS will give you the opportunity to be part of a collaborative and excellence-driven organization that values strong relationships and quality service. As a Senior Associate in Marketing Automation, you will contribute to the firm's purpose of making business more personal and building trust into every result. Your role will involve supporting U.S. engagement teams, leveraging a wide talent pool, and enhancing operational efficiencies. Grant Thornton INDUS is committed to serving communities in India through impactful initiatives that give back to the society. With offices in Bengaluru and Kolkata, Grant Thornton INDUS offers a transparent, competitive, and growth-focused environment where you can make a significant impact and be part of something meaningful.,

As a Marketing Automation/Email Marketing Specialist at Digitant, a leading digital marketing agency, you will be responsible for developing and implementing email marketing strategies to drive engagement and conversions for our clients in the US & Canada. Your focus will be on creating effective email campaigns, setting up automation workflows, and analyzing performance metrics to optimize results. Your main responsibilities will include creating email strategies, collaborating with designers to develop visually appealing email designs, segmenting email lists for targeted campaigns, setting up and executing email campaigns using tools like Hubspot, Marketo, or Eloqua, selecting appropriate assets for campaigns, creating personas, developing drip campaigns, setting up lead scoring mechanisms, and preparing performance reports to track the success of campaigns. To excel in this role, you should have a deep understanding of marketing automation techniques, online marketing platforms, and best practices. Your ability to research and identify opportunities for improvement, along with your attention to detail and methodical approach, will be critical to your success. A degree in Marketing would be advantageous, and a creative mindset, strong teamwork skills, and a results-oriented attitude will be highly valued. At Digitant, we appreciate individuals who can deliver high-quality work within tight deadlines, contribute innovative ideas during brainstorming sessions, demonstrate a thirst for learning and staying updated with the latest design principles and tools, and collaborate effectively with team members. In return, we offer perks such as flexible work hours, opportunities for quick career growth based on performance, a dynamic and creative work environment, an open vacation policy, and a transparent and fun-loving company culture. Join our team of motivated professionals and unleash your potential in the exciting world of digital marketing.,

As a member of the goFLUENT Marketing team, you will play a crucial role in automating marketing efforts and aligning them with lead generation and database management strategies. Your primary focus will be on email marketing, utilizing Marketo for automation to support our global sales teams. Your responsibilities will include creating and tracking email campaigns, working closely with content writers and web developers, and collaborating with the lead generation team to execute outbound marketing campaigns effectively. You will work alongside marketing coordinators to design email campaigns tailored to different markets and manage various aspects of email campaigns such as template designs, calls-to-action, and content. Segmenting contact lists based on user behaviors, maintaining data quality within the marketing database, and optimizing email sends will be essential tasks in this role. Additionally, you will analyze marketing and sales data to derive insights and recommendations for optimization. To excel in this role, you should possess a high level of English proficiency (minimum B2) and have experience with HTML coding. Proficiency in Microsoft Office Suite and G-Suite, strong analytical skills, and familiarity with email marketing concepts and metrics are also required. The ability to manage multiple projects simultaneously, technical proficiency, and strong communication skills are key attributes for success in this position. It would be advantageous to have experience in creating email marketing campaigns and web landing pages using Marketo. By joining our vibrant team at goFLUENT, you will have the opportunity to work in an innovative environment that values both stability and growth. We offer competitive compensation, comprehensive benefits, world-class learning opportunities, modern recreational facilities, and a healthy work-life balance. Our culture is defined by our commitment to equal opportunities, professional growth, and a supportive work environment guided by integrity, respect, and excellence. If you are eager to be part of a dynamic team that celebrates success, fosters a culture of inclusivity, and values personal and professional development, we invite you to join us at goFLUENT. Watch our video to learn more about goFLUENT and the exciting opportunities that await you within our global organization. Let goFLUENT be your next career destination, where you can grow, learn, and make a meaningful impact on a global scale.,

Job Description We are looking for a results-driven Marketing Manager to lead demand generation and content initiatives for our Marketing Automation Services team. This role calls for a marketer with hands-on experience in campaign strategy, lead generation, and automation tools such as Marketo. If you’re passionate about building marketing pipelines, driving MQLs, and aligning content with the B2B buyer journey, we’d love to connect with you. Key Skills Proven experience in end-to-end B2B demand generation strategy. Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua. Deep understanding of B2B buyer journeys and content-led lead nurturing. Hands-on experience in setting up automated workflows, segmentation, and A/B testing. Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.). Familiarity with campaign analytics, lead scoring, and performance tracking. Strong communication and collaboration skills across teams. Knowledge of SEO, SEM, and paid digital channels (preferred). Experience in marketing IT or SaaS solutions to a global audience (preferred). Ability to manage and mentor junior marketers while meeting tight deadlines. Roles and Responsibilities Develop and execute multi-channel marketing campaigns to drive pipeline growth. Design and implement automated lead-nurturing workflows to improve conversion rates. Align marketing initiatives with sales and product teams for better lead handoff and MQL quality. Drive content marketing efforts across key buyer journey stages. Analyze and report campaign performance, optimize for ROI, and engagement. Lead A/B testing and audience segmentation to improve personalization and targeting. Keep up with marketing trends, automation best practices, and competitor insights. Share marketing automation knowledge across teams and lead by example.

Wipro Limited is a leading technology services and consulting company dedicated to developing innovative solutions that cater to clients" most complex digital transformation needs. With a vast portfolio of capabilities in consulting, design, engineering, and operations, Wipro helps clients achieve their ambitious goals and build sustainable businesses. Operating in 65 countries with over 230,000 employees and business partners, Wipro is committed to assisting customers, colleagues, and communities in thriving in a constantly evolving world. For further details, visit www.wipro.com. As an Assistant Marketing Manager - Manufacturing at Wipro located in Bengaluru, India, you will be responsible for strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns. Your role involves collaborating closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, to enhance pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to meet buyers" needs. In your position, you will focus on three main areas: 1. **Demand Generation**: Enhance mindshare, deal origination, and client acquisition through targeted digital-first always-on campaigns that showcase Wipro's thought leadership, case studies, analyst accolades, and more. 2. **Account-Based Marketing**: Improve client retention and share of wallet through tailored digital-first account-based marketing campaigns that emphasize Wipro's successful client partnerships. 3. **Deal Pursuit Marketing**: Increase win rates and revenue growth with targeted digital-first deal pursuit campaigns that highlight Wipro's solutions and enhance client preference through engaging digital and in-person interactions. The ideal candidate for this role is a collaborative and dedicated marketing leader with the ability to assess business opportunities and develop strategic marketing plans that drive business outcomes. Experience in working with senior business, account, and sales leaders and proficiency in integrating various marketing channels are essential. Proficiency in communication, Salesforce, and Marketo or equivalent tools is also required. Your responsibilities will include collaborating with sector heads and business teams to develop strategic marketing plans, executing demand generation and account-based marketing activities, developing marketing plans for target accounts, analyzing competition, generating and nurturing leads, and partnering with deal pursuit teams and agencies for successful campaign execution. Additionally, you will need to maintain project plans, track execution, report status, analyze data, and manage the budget for the broader sector. The ideal candidate should have 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro to be part of a modern digital transformation partner that encourages reinvention and constant evolution. Realize your ambitions in a purpose-driven environment that empowers you to design your own reinvention. Wipro welcomes applications from people with disabilities.,

We are seeking a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. As the ideal candidate, you will be responsible for creating responsive email templates and landing pages using marketing automation tools to enhance campaign workflows. If you are passionate about merging technical expertise with marketing execution, we invite you to apply. Key Skills: - Proficiency in HTML5, CSS3, Bootstrap, and jQuery. - Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. - Strong understanding of responsive email design and landing page development. - Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. - Excellent oral and written communication skills. - Exposure to front-end development, including AJAX, Flash Script, and JavaScript frameworks (preferred). - Strong troubleshooting and stakeholder collaboration abilities. - Understanding of email marketing best practices and deliverability. Roles and Responsibilities: - Develop responsive email templates and optimize landing pages following industry best practices. - Customize forms, landing pages, and campaign components using marketing automation tool APIs. - Configure and implement campaign workflows utilizing tools like Marketo. - Perform quality assurance tests across various devices and platforms using tools like Litmus or EmailOnAcid. - Brainstorm campaign concepts in collaboration with creative and marketing teams. - Advise internal stakeholders and clients on front-end development best practices. - Resolve technical issues promptly and efficiently. - Propose enhancements to clients" digital assets in line with business goals. - Manage project data in project management systems. - Contribute to innovation and strategy in creative team meetings. - Stay abreast of industry trends in email marketing and automation.,

Marketing Automation Specialist Assets (Frontend) Location: Panchkula, India Date Posted: July 21, 2025 Description We are looking for a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. The ideal candidate will be responsible for building responsive email templates and landing pages while leveraging marketing automation tools to support campaign workflows. If youre passionate about combining technical expertise with marketing execution, wed love to hear from you. Skills Key Skills Proficiency in HTML5, CSS3, Bootstrap, and jQuery. Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. Strong understanding of responsive email design and landing page development. Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. Excellent oral and written communication skills. Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred). Strong troubleshooting and stakeholder collaboration skills. Understanding of email marketing best practices and deliverability. Responsibilities Roles and Responsibilities Develop responsive email templates and optimize landing pages following industry best practices. Use marketing automation tool APIs to customize forms, landing pages, and campaign components. Configure and execute campaign workflows using tools like Marketo. Conduct quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid. Collaborate with creative and marketing teams to brainstorm campaign concepts. Consult internal stakeholders and clients on front-end development best practices. Troubleshoot technical issues and ensure timely resolution. Suggest improvements to clients digital assets aligned with business objectives. Maintain and manage project data in project management systems. Participate in creative team meetings and contribute to innovation and strategy. Stay current with industry trends in email marketing and automation. Application Position: Marketing Automation Specialist Assets (Frontend) Name * E-mail * Phone * CV & Documents * (Add file) Required fields Thank you for submitting your application. We will contact you shortly! Contacts Email: careers@grazitti.com Address HSIIDC Technology Park, Plot No 19, Sector 22, 134104, Panchkula, Haryana, India

Position Title Marketing Automation Specialist Marketo Associate Panchkula, India - Date Posted July 21, 2025 Description We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity. The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, wed love to connect. Skills Key Skills 35 years of experience working with Marketo. Proficient in building and deploying email campaigns, nurture flows, and lead scoring models. Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo. Knowledge of CRM integration and sync-related troubleshooting. Understanding of marketing data hygiene, list management, segmentation, and campaign reporting. Ability to define and support lead lifecycle processes, including MQLs and lead routing rules. Familiarity with A/B testing methodologies and campaign performance optimization. Good communication and stakeholder management skills. Attention to detail with the ability to maintain a clean and scalable Marketo instance. Responsibilities Roles And Responsibilities Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo. Create and manage Marketo assets, including landing pages, forms, and workflows. Optimize campaign performance through A/B testing, data analysis, and reporting. Maintain accurate data through segmentation, list hygiene, and CRM sync checks. Implement and document scalable campaign processes and consistent naming conventions. Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models. Monitor and improve email deliverability, bounce rates, and overall campaign health. Troubleshoot issues with campaign execution, integrations, or sync errors. Ensure ongoing Marketo instance hygiene and governance. Act as the primary point of contact for client stakeholders regarding campaign execution. Position: Marketing Automation Specialist Marketo Associate Name * E-mail * Phone * CV & Documents * (Add file) Required fields Thank You Thank you for submitting your application. We will contact you shortly! Contacts Email: careers@grazitti.com Address HSIIDC Technology Park, Plot No 19, Sector 22, 134104, Panchkula, Haryana, India

Senior Marketo Associate Location: Panchkula, India Date Posted: July 21, 2025 Description Were looking for an experienced Senior/Lead Marketing Automation Specialist with deep expertise in Marketo to lead strategic automation initiatives, set up or migrate instances, and drive campaign performance at scale. The ideal candidate should be well-versed in lead lifecycle strategy, campaign optimization, and marketing data governance. If youre someone who succeeds in a fast-paced environment and can advise both clients and internal stakeholders on best practices, wed love to hear from you. Skills Key Skills 58 years of hands-on experience with Marketo. Strong experience in Marketo instance setup or migration. Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing. Proficient in creating scalable campaign frameworks and reusable global templates. In-depth knowledge of segmentation, personalization, and engagement optimization. Experience in managing email deliverability, A/B testing, and performance analytics. Familiarity with data governance, privacy compliance, and deliverability standards. Strong documentation and process implementation skills. Ability to lead client calls, discovery sessions, and training workshops. Insight into AI trends and integration opportunities within marketing automation. Responsibilities Roles and Responsibilities Lead the setup or migration of Marketo instances from other platforms. Design and implement scalable lead lifecycle frameworks (scoring, routing, nurturing). Build reusable campaign templates and structures for enterprise-wide use. Manage end-to-end strategy and execution of global Marketo campaigns. Monitor and improve campaign performance using A/B testing and analytics. Enhance audience segmentation, personalization, and engagement strategies. Maintain optimal Marketo instance health: folder structure, asset hygiene, field management. Ensure data compliance, deliverability best practices, and privacy standards. Create and maintain SOPs, documentation, and naming conventions for internal teams. Conduct platform audits, develop automation roadmaps, and suggest enhancements. Guide AI feature adoption within Marketo and integrated tools. Act as a trusted consultant for internal and client stakeholders. Drive enablement sessions, training, and ongoing support to ensure platform success. Application Form Position: Senior Marketo Associate Name * E-mail * Phone * CV & Documents * Add file Required fields Thank you for submitting your application. We will contact you shortly! Contacts Email: careers@grazitti.com Address HSIIDC Technology Park, Plot No 19, Sector 22, 134104, Panchkula, Haryana, India

About this Position Are you passionate about B2B marketing, CRM, digital transformation, and customer experience? Do you thrive in a collaborative, fast-paced environment, balancing strategic thinking with hands-on execution? This could be the opportunity you’ve been looking for. We are seeking a Specialist CRM & Lead Management to join our customer excellence - marketing & Strategy team in the IMEA region. In this pivotal role, you will manage and execute CRM initiatives, marketing automation processes, and end-to-end service cloud and enquiry management operations. Additionally, you will lead the Voice of the Customer (VOC) program to capture and share customer insights across business units, ensuring these findings help shape future strategies. You will also be instrumental in the future deployment of service cloud and VOC programs across other IMEA countries, aligning with global teams and local SBUs to ensure consistent execution and continuous improvement. This role is critical to Henkel’s digital transformation efforts, where you will oversee B2B platform operations, manage relationships with agencies, and collaborate with cross-functional teams to drive business growth and enhance customer experience across the region. What You´ll Do Service Cloud & Enquiry Management: Oversee the end-to-end Enquiry Management process, ensuring inquiries are handled efficiently and providing excellent customer service. Manage the Service Cloud system to ensure customer inquiries are tracked, resolved, and fed back into the CRM and VOC systems to improve future experiences. Work with cross-functional teams to ensure smooth integration between CRM, Service Cloud, and other customer experience tools. CRM Strategy & Execution: Develop and execute a comprehensive B2B CRM strategy for India, aligned with business objectives such as lead engagement, customer retention, repeat purchases, and improved funnel velocity. Oversee the B2B CRM campaign calendar, collaborating with internal stakeholders and agencies to ensure efficient and impactful campaign execution. Lead the future deployment of CRM strategies and campaigns across other IMEA countries, ensuring consistency and adapting to regional needs. VOC Program Management: Lead the Voice of the Customer (VOC) program in aliment with global VOC team, gathering customer feedback, analyzing trends, and identifying opportunities for improvement. Conduct VOC sessions with local SBUs in India to share insights and findings, facilitating conversations on customer pain points and expectations. Work with the Global Customer Experience team to ensure alignment of VOC activities across regions, sharing key insights and contributing to broader customer experience strategies. Although the role does not own improvement areas, you will play a key role in facilitating feedback sessions and ensuring actionable insights are shared with relevant teams. Marketing Automation & Campaign Management: Use Marketo and other marketing automation tools to create, execute, and optimize lead nurturing campaigns that drive customer engagement and conversion. Ensure the seamless integration of CRM, automation, and VOC data to drive personalized and effective campaigns across all customer touchpoints. Continuously test and optimize campaigns to improve lead qualification, engagement, and ROI. Operations Management in India: Lead and manage CRM and VOC operations in India, ensuring that all campaigns, processes, and tools are aligned with Henkel’s regional and global standards. Oversee daily operations, ensuring optimal performance of CRM campaigns, lead management, enquiry handling, and VOC initiatives within India. Cross-Functional Collaboration: Align with local SBUs and the Global Customer Experience team to ensure consistent execution of CRM and VOC strategies across regions. Work closely with internal teams (Marketing, Sales, Customer Service, Product Divisions, eCommerce, Tech) and external agencies to ensure seamless campaign execution and alignment on business objectives. Agency and Stakeholder Management: Manage relationships with external agencies, ensuring timely delivery and high-quality execution of CRM campaigns and VOC reporting. Lead cross-functional teams to ensure alignment on objectives, tracking, and performance measurement. Customer Segmentation & Insights: Develop and implement advanced customer segmentation strategies that leverage VOC insights, CRM data, and market trends to create personalized campaigns. Use data-driven insights to continuously refine customer journeys, optimize lead conversion, and improve overall campaign effectiveness. What makes you a good fit Minimum 5 years of experience in digital transformation and customer experience, preferably in the B2B or manufacturing sector. Hands-on experience with Salesforce Service Cloud, enquiry management systems, and CRM platforms. Proficient in marketing automation tools (Marketo, Adobe, Salesforce). Proven ability to lead VOC programs, analyse feedback, and present strategic insights. Strong background in B2B marketing, with experience influencing both tech and business stakeholders. Excellent project management and agency handling capabilities. Demonstrated experience in multi-country roles with adaptability to regional market needs. Strong communication and presentation skills for engagement with senior leadership. Experience leading teams and driving cross-functional marketing programs. Self-motivated with strong multi-tasking, budget management, and timeline adherence. Some perks of joining Henkel Diverse national and international growth opportunities Globally wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Best-in-class Group Medical Insurance policy covering employee, spouse and up to 2 children Competitive accident and term life policies for up to 3 times annual gross salary Progressive OPD policy of INR 30,000 for employee, spouse and up to 2 children At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

What we want you to do Coordinate the movement and tracking of samples from origin to destination, ensuring timely delivery. Communicate with internal teams, vendors, and courier partners to manage sample shipment schedules and resolve any logistical issues. Maintain accurate records of sample inventory, shipment status, and delivery confirmations. Assist in preparing necessary documentation, including shipping labels, invoices, and customs declarations. Monitor shipment progress and proactively address delays or discrepancies. Support the logistics team with daily operational tasks and reporting. Ensure compliance with company policies and external regulations for sample handling and transportation. What are we looking in you Completed a degree in Logistics, Supply Chain Management, Business Administration, or a related field. Strong organizational and multitasking skills with attention to detail. Excellent communication and interpersonal skills. Proactive and solution-oriented with the ability to work independently and collaboratively. Familiarity with event management tools and marketing platforms is a plus.

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered."API Integration:Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights" Roles and Responsibilities: "Requirements:Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.Adobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.Create landing pages within Adobe Campaign Classic tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership.Must Have Skills: Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.Database Management:Proficiency in understanding database concepts and its application within campaign management.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Qualification Any Graduation

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Marketing Platform Auto Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 5 years Language - Ability: English(International) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required. Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience What are we looking for Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 2 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in computer science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analyticsUnderstanding of marketing operations, processes, business requirements Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects Strong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign Classic Knowledge of HTML and CSS, JavaScript Understanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification BTech,MCA,BCA

Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices JavaScript/Jquery in support of tagging and third-party marketing tracketing Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus) Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.) Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch) Test and validate new tags; audit and maintain existing tags Maintain robust processes and KPI framework to ensure data quality/governance Support web analytics architecture and data layer, continuing to build/mature analytics solutions Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.) Adobe Analytics Developer Certification Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey) GA4 and Google Tag Manager Prior Web SDK implementation Customer Data Platform experience to shape future data strategy at Waters Experience working in an agile environment

Job Summary: We’re seeking a proactive and creative Direct Marketing Manager to drive customer engagement and lead generation through impactful email and LinkedIn marketing strategies. If you’re passionate about crafting campaigns that convert, analyzing performance data, and enhancing brand presence, we want to hear from you. * Key Responsibilities: * Plan, develop, and execute high-performing email marketing campaigns to nurture leads and boost conversions * Create compelling email content—newsletters, offers, product updates—that aligns with audience needs * Segment email lists based on user behavior, demographics, and preferences for maximum relevance * Track and optimize campaign performance using key metrics (open rates, CTR, conversions) * Manage and grow our LinkedIn business presence with regular posts, updates, and thought leadership * Launch and monitor targeted LinkedIn ad campaigns to drive engagement and generate leads * Engage with the LinkedIn community through timely responses and professional communication * Collaborate with marketing, sales, and design teams to ensure message consistency and campaign alignment * Stay up to date with email and social media marketing trends, tools, and innovations * Prepare regular performance reports and offer insights for continuous improvement Candidate Profile: ✅ Bachelor’s degree in Marketing, Communications, or a related field ✅ Proven experience in email marketing (B2B/SaaS experience preferred) ✅ Proficiency in tools like Mailchimp, HubSpot, Marketo, or similar platforms ✅ Strong grasp of email marketing tactics: segmentation, personalization, A/B testing ✅ Hands-on experience managing LinkedIn business pages and ad campaigns ✅ Exceptional written and verbal communication skills ✅ Strong analytical skills to interpret data and refine campaigns ✅ Creative, detail-oriented, and self-motivated ✅ Able to manage multiple tasks and thrive in a fast-paced environment ✅ Collaborative team player with great interpersonal skills Job Types: Full-time, Permanent Pay: ₹600,000.00 - ₹1,000,000.00 per year Benefits: Paid time off Provident Fund Language: English (Preferred) Work Location: In person

About the Role: We are seeking a skilled Marketing Automation Specialist to design, execute, and optimize automated marketing campaigns that drive lead generation, engagement, and customer retention. You will play a critical role in leveraging marketing automation tools to enhance the customer journey and improve marketing ROI. Responsibilities: 1. Campaign Development & Execution Design, build, and manage automated email workflows, drip campaigns, and nurture programs. Segment audience lists based on behavior, demographics, and engagement levels. Collaborate with content and design teams to create high-performing email assets. 2. Tool Management Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign). Integrate tools with CRM systems (e.g., Salesforce) and ensure seamless data flow. Troubleshoot issues in campaign execution or tool integration. 3. Lead Management & Nurturing Implement lead scoring models to prioritize MQLs (Marketing Qualified Leads). Monitor and optimize lead lifecycle stages to improve conversion rates. Align closely with sales for lead handoff and pipeline feedback. 4. Data & Analytics Track, analyze, and report on email and campaign performance (open rates, CTR, conversions). Run A/B tests to optimize subject lines, CTAs, content, and delivery times. Create dashboards for real-time campaign monitoring and insights. 5. Process Optimization Identify opportunities to improve campaign performance and automation efficiency. Develop SOPs and documentation for campaign setup, QA, and deployment. Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM). Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 1–2 years of experience in marketing automation or digital marketing. Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Eloqua, Pardot). Strong understanding of CRM systems, lead nurturing, and customer journey mapping. Proficiency in segmentation, targeting, and A/B testing. Analytical mindset with familiarity in tools like Google Analytics, Excel, or BI platforms. Job Type: Full-time Pay: From ₹25,000.00 per month Work Location: In person