807 Marketo Jobs - Page 4

Who We Are… In a world of constant change, we're leading the charge towards truly autonomous enterprises. Our cutting-edge platform harnesses the power of automation and generative AI to revolutionize how businesses manage and optimize their IT operations. We're not just adapting to digital transformation—we're accelerating it. Our solutions bring business and operations leaders together, unlocking new levels of innovation, efficiency, and scalability. We empower organizations to deliver superior customer experiences and drive revenue growth in an always-on, always-mobile world. At ScienceLogic, we're building the foundation for Autonomic IT—a future where IT operations are self-healing, self-optimizing, and aligned perfectly with business objectives. Our team of visionaries is reshaping the $18B IT operations market, creating cost-optimized, efficient, and next-level capabilities for enterprises worldwide. What We’re Looking For… With a commitment to excellence and a passion for innovation, we seek a skilled and experienced Marketing Operations Specialist to support our marketing efforts. Reporting to the Vice President of Corporate Marketing, you will be responsible for ensuring seamless integration of marketing technology, campaign tracking, and data-driven decision-making. You will play a critical role in managing Marketo, Salesforce, Power BI, and ensuring accurate lead flow and attribution. We are looking for a detail-oriented and analytical Marketing Operations Specialist who is passionate about optimizing marketing performance through technology and data. What You’ll Be Doing… In this role, you will be responsible for the end-to-end execution and optimization of marketing operations, ensuring seamless campaign performance, data accuracy, and technology integration. Marketing Technology & Automation Manage and optimize Marketo and Salesforce integrations to ensure lead data accuracy and proper attribution. Maintain and enhance the marketing tech stack, ensuring all tools are properly connected and operational. Set up and manage email marketing campaigns, lead nurturing workflows, and automation processes in Marketo. Conduct A/B testing and optimize automation workflows for better conversion rates. Evaluate and implement new marketing technology tools to improve efficiency and performance. Campaign Execution & Tracking Support campaign setup within Marketo, ensuring all necessary tracking is in place. Collaborate with the corporate marketing team to ensure campaign execution, branding, and messaging consistency. Monitor and ensure all leads are properly synced with Salesforce and Marketo. Maintain marketing data hygiene and enforce best practices in data integrity. Troubleshoot and resolve lead flow and campaign tracking issues. Data, Analytics & Reporting Leverage Salesforce and Power BI to create dashboards and reports, tracking key performance metrics and marketing ROI. Analyze marketing and lead flow data, making recommendations for optimization. Provide insights into lead attribution and pipeline impact. Develop predictive analytics models to enhance lead scoring and campaign targeting. Process Improvement & Documentation Document marketing workflows, lead management processes, and best practices. Identify areas for efficiency improvements in campaign setup and data tracking. Ensure marketing programs adhere to compliance and data privacy regulations. Develop SOPs for marketing automation processes and reporting. Qualities you possess… 3-5 years of experience in Marketing Operations or a related field. Expert proficiency in Marketo and Salesforce (certifications preferred). Strong analytical skills with experience using Power BI for reporting and insights. Knowledge of marketing attribution models, lead management, and tracking best practices. Experience in campaign setup, automation, and lead scoring. Strong collaboration skills to work with marketing and sales teams. Proficient in Microsoft Word, Excel, PowerPoint and Outlook Excellent organizational and documentation skills. Understanding of GDPR, CCPA, and Indian data privacy regulations. About ScienceLogic ScienceLogic is the global leader in hybrid IT monitoring for the network of everything. Over 20,000 global service providers, enterprises, and government organizations rely on ScienceLogic to significantly enhance IT efficiency, optimize operations, and ensure business continuity. ScienceLogic is the first monitoring solution to provide a comprehensive view of all IT components through a single pane of glass, whether they reside in a public cloud environment or on premises. With over 1,500 dynamic management apps and custom dashboarding capabilities, we deliver the scale, resiliency, and automation needed to simplify the constantly evolving task of managing IT resources, services, and applications. www.sciencelogic.com Show more Show less

At Splash, we ensure that all our clients are assisted by our most experienced and high-performing Product Consultants. Our goal is to resolve client issues efficiently while delivering an exceptional experience. As a Product Consultant, you will play a crucial role in tackling complex client queries, managing cases from start to finish and collaborating with internal teams to enhance the Cvent | Splash client experience. What You Will Be Doing: Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Qualifications: Bachelor's degree in Computer Science, Information Technology, Engineering or a related field is preferred Proven experience in a technical consulting or similar role, with a minimum of 2+ years Familiarity with SaaS platforms, preferably in marketing automation or CRM (e.g., Marketo, Salesforce) Experience supporting enterprise clients Excellent written and verbal communication skills, with a proactive approach to problem-solving Strong time management and prioritization skills Bonus: Experience with HTML, CSS, JavaScript, and API setup Show more Show less

Job Description The Marketing Automation Associate plays a crucial role in driving our demand generation and brand marketing initiatives through the Marketo platform. This position offers an exciting opportunity to design, build, and optimize email campaigns that enhance our digital presence and customer engagement across the US and Canada. This role champions the RSM brand and user experience – ensuring high-quality email-based programming that reflects RSM’s brand promise and creates seamless engagement opportunities for buyers of professional services across the US and Canada. The Marketing Automation Associate provides quality assurance review across peer-managed Marketo campaigns, as part of a collaborative email and marketing automation team. They may also conduct routine content reviews of ongoing Marketo programs, offering recommendations to improve content and brand relevance. General responsibilities: 20%. Collaborate with cross-functional teams to understand marketing campaign strategies and performance goals, ensuring timely completion of tasks and effective communication across all internal channels. Uphold RSM brand standards and best practices Provide critical thinking about campaign approach and tactical execution Proactively manage multiple projects and deadlines Actively seek out and participate in skills development training, as defined by career development goals Email and marketing automation responsibilities: 75%. Execute and optimize email marketing campaigns for RSM US and RSM Canada enterprise marketing and demand generation programs Understand program objectives and channel benchmarks, monitor campaigns to meet or exceed Identify optimization opportunities for assigned programs to improve target metrics Implement targeted testing under direction of digital marketing leadership team Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy Contribute to reporting and analytics as requested Review peer campaigns for second set of eyes accuracy, identify errors or disjointed user experiences Participate in power user training and office hours to ensure consistency across enterprise Collaborate with design team to ensure brand assets remain current Identify opportunities for process improvements and bring forward to manager for consideration Other duties as assigned - 5%. EDUCATION/CERTIFICATIONS Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Marketo certification, preferred TECHNICAL/SOFT SKILLS Proficiency with Marketo suite of tools; required Hands-on experience delivering email marketing and multichannel marketing automation campaigns; required Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc) Experience with Workfront project management tool a plus Awareness of global data and consumer privacy regulations and best practices, preferred Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. EXPERIENCE 3+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment Awareness of buyer journey, preferably in B2B environment LEADERSHIP SKILLS Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders Show more Show less

About Grant Thornton: In the U.S., “Grant Thornton” is the brand for two professional-services entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services. In 2025, Grant Thornton formed a global platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 global offices spanning the U.S., Ireland and other territories, Grant Thornton delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a global roster of roughly 12,000 quality-driven professionals. In recent years, Grant Thornton has successfully implemented a business strategy featuring meaningful investments across its core business segments, as well as enhanced client centricity, personalized services and quality. Grant Thornton is fueling our strategy by offering dynamic professional-development paths and a unique culture that attracts and retains talented team members. Summary We are looking for a skilled Dynamics 365 CRM Developer to join our CRM team within the Experience & Platform group. In this role, you'll develop and maintain the firm’s enterprise Dynamics 365 Sales Hub, which powers business development activities across the organization. The CRM platform is a core part of our growth strategy and is tightly integrated not only with tools like Marketo, Seismic, LinkedIn Sales Navigator, and DQ Global, but also with our engagement delivery and financial systems. CRM data flows downstream into SQL via Azure Synapse for enterprise reporting and analytics. The team also uses Power Apps to extend the platform and streamline workflows across the firm. This role is ideal for a hands-on developer who can configure, extend, and troubleshoot the platform through custom development, integrations, and automation—while working within an Agile development framework. Location: Bangalore/Kolkata, India Job Responsibilities Develop, configure, and customize the Dynamics 365 Sales Hub platform Design and implement custom plugins, workflows, and Power Automate flows Extend functionality using Power Apps (canvas or embedded) and JavaScript/HTML web resources Troubleshoot and maintain integrations with GTM and firmwide systems, including: Marketo, Seismic, DQ Global, LinkedIn Sales Navigator, Engagement delivery and financial systems Monitor and extend Azure Synapse for CRM-to-SQL data sync Write FetchXML queries and use Web API for data manipulation Collaborate with business and platform teams to translate requirements into scalable solutions Participate in Agile ceremonies, UAT cycles, and DevOps-driven release management Track development tasks, bugs, and enhancements using Azure DevOps Desired Skills: Experience integrating CRM with other systems (e.g., marketing automation, financial/ERP, DQ Global, etc.) Experience in Report Authoring tools like Power BI and SSRS Strong experience with: Custom plugin development using C# Power Platform (Power Automate, Power Apps) JavaScript, HTML, and web resource customization Proficiency in SQL and relational database design; ability to write complex queries Working knowledge of Azure Synapse, Azure Data Factory, or ETL pipelines Experience in Agile development environments using Azure DevOps Strong problem-solving skills and ability to work cross-functionally Education / Professional Experience/ Qualifications Bachelor’s degree in information technology or a related field 4–6 years of experience developing in Dynamics 365 Sales Hub Preferred Qualifications Microsoft certifications in Power Platform or Dynamics 365 Familiarity with enterprise-scale B2B or professional services CRM implementations Interested candidates can share their resumes to rinku.giri@us.gt.com Show more Show less

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place. Marketing resource will be responsible for managing the image and reputation of our company. They influence opinions and behavior, both internally and externally, through various communication channels, including websites, social media, press coverage and more. Trackier is looking for a numbers driven, highly motivated and action oriented Marketing Manager to achieve our performance and brand marketing objectives through a variety of paid media channels managing end-to-end research, implementation, optimization and reporting. What you do: Managing day-to-day ad operations for Trackier paid marketing accounts including cross-platform data analysis, bid optimization, adcopy optimization, keyword optimization (including search term addition/negation, match types, labels and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking etc. Going above and beyond ad platforms to cover activities like doing cross platform optimization keeping growth and ROI in check, with CRO responsibilities around experimenting with high converting campaign structure, understanding what makes and eventually creating high-converting landing page and ad copies basis customer behavior analysis Handson experience of Google Analytics, Google Webmaster, Google Tag Manager, Google Ads, Linkedin Ads, Facebook Ads e.t.c.. Ensuring timely audits of all operations including weekly, monthly and quarterly checklists and maintaining customer/prospect match lists on all platforms Keeping a check on the entire user journey after conversion in ad platform to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimizing accordingly Craft go-to-market strategies for new feature launches, events and marketing assets, and take them to their logical conclusion. Formulate and strategize marketing plans that enhance brand equity in the targeted regions. Collaborate with local partners, publications, and influencers and conceptualize co-marketing activities aimed at generating low-intent leads. Set up a regional inbound strategy and collaborate with the internal as well as third-party performance marketing team to achieve MQL targets. Stay up to date on regional marketing trends, cultural news, and the competitive landscape. Talk to local partners, influencers, and CRO practitioners in that region to understand the local mindset. Develop a robust reporting framework, analytics, and ROI tracking for our marketing channels to continually evaluate and optimize our marketing initiatives' ROI. Who you are: You have a minimum of 7 years of marketing experience, preferably in SaaS domain, of managing search and display campaigns across various platforms like google ads, microsoft ads, facebook ads, linkedin ads and doubleclick. Programmatic experience is a plus. You have built, run and optimized B2B campaigns for a minimum monthly ad spends. You have run campaigns catering to a variety of business and marketing objectives including lead generation, brand awareness and user engagement with strong focus on maximizing ROI through continuous optimization and regular feedback with key stakeholders You live and breathe numbers and are fanatical about understanding how multi-channel revenue attribution works including experience of working with tools like Excel, Google Sheets, Zapier, Google Analytics and Tableau. Knowledge of BigQuery, Google Data Studio and Google Tag Manager is a plus. You understand MQLs, SALs, SQLs in context of a B2B company and can work with sales and customer success teams to design campaigns to best serve their needs You can work your way around most modern marketing automation and CRM solutions e.g. Zoho Marketing, Eloqua, Marketo, Salesforce etc. Requirements B.tech or higher qualification. Minimum 7+ years of experience in the same profile Startup experience is preferred. Should have hands on experience on Google adwords & SEO (Both on and off page) Deep knowledge of Google Tag manager What does the role entail? Product Messaging on Website: Understand the Ideal Customer Profile(ICP) for a product and feature basis market research, competitive analysis, and then create messaging that makes understanding the product/feature easy for the ICP, which leads to interest generation in the products on VWO website. Own the end-to-end, constant evolution of website product messaging. Competition Messaging: Translate the competition comparison story into a compelling narrative on our website to keep competition pages accurate and relevant in collaboration with the sales enablement team. Constant Experimentation - Drive constant experimentation on existing products/solutions pages and navigation to test ideas that will improve visitors’ experience, engagement, and conversion on the page New Feature Release - Collaborate with the sales enablement team and product marketing team to release new features on the website. Program Management: Own project management of any pages, whether it is a revamp or new product/solution page creation, working in coordination with the design and dev and sales enablement team. Data-Driven Impact Analysis and Agility: Identify the performance of the various pages and adjust the messaging/parameters forward accordingly. Benefits Medical Insurance 5 days working culture. Uber cool work environment. Best in industry salary structure. Lucrative Reimbursement policy. Sponsored annual trips.

4 - 6 Years 1 Opening Bengaluru, Kolkata Role description We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed. Skills Qualifications: Minimum of one year of hands-on experience in paid search advertising Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform) Familiarity with web analytics tools About Grant Thornton INDUS ‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do – it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata

8 - 10 Years 1 Opening Bengaluru, Kolkata Role description We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed. Skills Qualifications: Minimum of one year of hands-on experience in paid search advertising Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform) Familiarity with web analytics tools About Grant Thornton INDUS ‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do – it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata

4 - 6 Years 1 Opening Bengaluru, Kolkata Role description We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed. Skills Qualifications: Minimum of one year of hands-on experience in paid search advertising Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform) Familiarity with web analytics tools About Grant Thornton INDUS ‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do – it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata

8 - 10 Years 1 Opening Bengaluru, Kolkata Role description We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed. Skills Qualifications: Minimum of one year of hands-on experience in paid search advertising Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform) Familiarity with web analytics tools About Grant Thornton INDUS ‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do – it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata

Overview CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events We’re looking for a results-driven freelance marketing professional to drive and execute two critical programs in the chemistry research domain: AI in Research: Showcasing how AI-driven tools and workflows accelerate chemical discovery. Institutional Success: Emphasizing the library’s role in improving research efficiency and demonstrating ROI at the institutional level. These programs aim to engage researchers, librarians, and institutional decision-makers , converting awareness into qualified leads, trial sign-ups, and demonstrable value for the Reaxys product suite. Deliverables Detailed Campaign Roadmaps for both “AI in Research” and “Institutional Success” (3-6 month timeline). Content Calendar for blogs, whitepapers, social posts, and webinar topics. Funnel-Specific Assets (email nurture sequences, pitch decks, landing pages) aligned with the fragmented tools and institutional ROI narratives. Weekly/Monthly Performance Reports (depending on scope) highlighting lead metrics, engagement stats, and next-step optimizations. Final Campaign Retrospective—a summary of key learnings, successes, and recommended next steps for post-campaign continuity. Responsibilities Campaign Execution & Coordination Implement the Theme-Led Campaign Narrative & Content Plan across TOFU, MOFU, and BOFU stages. Coordinate with internal teams (Product Marketing, Sales, Content, etc.) and external partners (designers, writers) to ensure seamless rollout. Manage timelines, tasks, and milestones for both the “AI in Research” and “Institutional Success” programs. Content & Asset Development Oversee the creation and distribution of marketing assets (e.g., articles, whitepapers, webinars, email campaigns) aligned with fragmented tools and institutional ROI messaging. Ensure all materials adhere to brand guidelines, campaign objectives, and value story frameworks discussed in previous slides. Audience Segmentation & Persona Targeting Apply the librarian and researcher persona frameworks to tailor messaging that addresses their specific pain points (e.g., fragmented workflows, time-to-discovery, budget concerns). Work with Sales and SDR teams to refine targeting for enterprise accounts, academic institutions, and industry R&D teams. Funnel Management & Lead Generation Drive awareness, engagement, and conversion across the marketing funnel (TOFU, MOFU, BOFU). Optimize landing pages, email nurture sequences, and webinar follow-ups to capture and qualify leads effectively. Metrics, Reporting & Optimization Define key KPIs (e.g., lead volume, lead quality, campaign engagement rates, pipeline influence). Track and analyze campaign performance, providing regular progress reports with actionable insights. Continuously optimize tactics based on data-driven findings. Stakeholder Communication & Alignment Work closely with Product Marketing, Sales, and Library Engagement teams to ensure consistent messaging and resource allocation. Present updates to senior stakeholders on campaign progress and ROI. Qualifications And Prerequisites Marketing Program Management: Proven track record of managing end-to-end B2B marketing campaigns, ideally in technology or scientific research sectors. Chemistry or Scientific Background (Preferred): Familiarity with chemical research workflows, library resource management, or enterprise software beneficial for credible messaging. Content Strategy & Development: Experience planning and producing marketing collateral—whitepapers, webinars, emails—for different audience segments. Data-Driven Approach: Strong analytical skills with experience using platforms like HubSpot, Marketo, or Pardot for campaign tracking and lead scoring. Project Management: Proficient with tools like Asana, Trello, Monday.com, or similar for task scheduling and cross-functional coordination. Communication & Stakeholder Management: Excellent written and verbal communication skills to align internal teams and external resources. Adaptability & Collaboration: Comfortable working in a fast-paced, remote environment, coordinating with global teams. Time Commitment & Engagement Model Estimated 20-30 hours/week (flexible based on project demands). Milestone-based payments aligned to deliverables (e.g., campaign kickoff, mid-campaign review, final retrospective). Potential to extend or expand scope based on performance and program results. Success Criteria Achievement of target KPIs: Lead volume, MQL-to-SQL conversion, webinar attendance, etc. High-quality content production on schedule, aligned with brand guidelines. Positive stakeholder feedback and user engagement (researcher and librarian personas) measured by survey responses or qualitative interviews. Demonstrated ROI and institutional impact, showcasing how the campaigns contributed to pipeline growth and brand visibility. Benefits of this Role Include benefits for roles in US, UK, Japan, China and Korea. Application Process Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, XXX Equal Opportunity Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic. Accelerating from Anywhere As a remote-first organization, these are essential attributes we look for in all our candidates. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status. About CACTUS Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work. Show more Show less

About Gartner Digital Markets: Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel. For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career. About the role: Gartner Digital Markets is looking for a Marketing Automation Specialist to support a fast-growing email marketing team. This role will be responsible for building custom audiences and automations using our data warehouse and marketing automation platform to drive end-to-end email campaign execution for Gartner Digital Markets. What You Will Do: Email Audience Segmentation : Use SQL to generate audience lists for various email campaigns by joining multiple datasets together Ensure all data is properly uploaded and configured within the email system Establish a deep understanding of key segmentation data and ensure that the right contacts are included with each list/campaign Campaign Set Up and Quality Assurance: Accurately build core components of a campaign (Segments, Automations, Forms, Field Merges, etc) Provide peer reviews of complex campaign set ups to ensure flawless execution Platform Governance Ensure proper organization, naming conventions, and tracking of all campaigns within the email system Communication Communicate frequently via Email, Slack, Jira (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the team’s operations and processes What You Will Need: 3 - 5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace Strong proficiency in SQL and experience with data warehouses (Snowflake, Big Query, etc) Hands-on experience in marketing automation platforms (Eloqua, Marketo, etc) High level knowledge of email regulations, best practices, and compliance internationally in various regulatory laws (e.g., GDPR or CASL). Great written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership. Strong project management skills and exceptional attention to detail. Strong communication skills to kickoff, manage, communicate key updates, and properly close-out key projects and deliverables Core Marketing Competencies Demonstrates a solid understanding of key marketing performance indicators Demonstrates a deep understanding of how key marketing performance indicators relate to different elements of a segment or email campaign Understands the basic components of an email marketing template/campaign and how they relate to different performance indicators (from name/address, subject line, pre-header, email headers) Who We Are: Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen. Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development. Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually. What We Offer: Limitless career development and learning opportunities. A collaborative and positive culture — Your team will be as smart and driven as you. Outstanding compensation — Plus competitive benefits and generous time off. A chance to make an impact — Your work will contribute directly to our strategy. #digitalmarkets Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com. Job Requisition ID:99362 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. Show more Show less

Back Manager, Digital Demand Generation JOB_DESCRIPTION.SHARE.HTML CAROUSEL_PARAGRAPH JOB_DESCRIPTION.SHARE.HTML Noida, India Marketing International On-Site 49062 McGraw Hill LLC. mail_outline Get future jobs matching this search or Transcript So what makes the culture at McGraw Hill unique? It's the people, of course. We have great leaders. They care about the employees. They make fun of themselves. They are willing to listen to opposing viewpoints. We have a talented and passionate workforce focused on customers and on solutions. We have a great working environment. It's flexible, it's collaborative, it's inclusive. All ideas are welcome. McGraw Hill cares about its employees, its people, and you feel that every day. % buffered00:00 00:00 What makes the company culture unique at McGraw Hill? Sylvia Superintendent in Residence Overview Job Description Build The Future At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill India’s Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media. The person will lead a team of associate managers and a creative designer to support execution of all these activities. The person will work closely with the product manager(s), members of the content team, marketing agencies, and our author/affiliates ecosystem. This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing? Digital Demand Generation Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. Performance Marketing & Paid Media Optimization Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. Demand Generation Via Organic & Social Media Channels Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. Data Analytics Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. Budget & Team Management Manage and optimize usage of available budget to ensure ROI driven efficient spending Lead and mentor a team of marketeers to execute high-impact programs. What you need to be considered? 3-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals. Education & Certifications MBA with specialization in marketing, digital marketing, advertising or related field Certifications on Google Ads, Meta Ads, or growth hacking are a plus. Why work for us? At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts contribute to the lives of millions. There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do. The work you do at McGraw Hill will be work those matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you. We have a collective passion for the work we do and a curiosity to find new solutions. If you share our determination, together we will drive learning forward. Here’s What We Offer At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions. McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 49062 McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application. Apply JOB_DESCRIPTION.SHARE.HTML CAROUSEL_PARAGRAPH JOB_DESCRIPTION.SHARE.HTML Show more Show less

Job Role : Marketing and Sales Managers for Workflow Annotation Specialist Project Type: Contract-based / Freelance / Part-time – 1 Month Job Overview: We are seeking domain experts to participate in a Workflow Annotation Project . The role involves documenting and annotating the step-by-step workflows of key tasks within the candidate’s area of expertise. The goal is to capture real-world processes in a structured format for AI training and process optimization purposes. Analyze tasks and processes within your domain of expertise. Clearly describe, document, and annotate each step of the workflow in detail. Identify the tools, systems, and decision points involved in task execution. Domain Expertise Required : 🎯 Design and launch marketing campaigns across multiple channels 📆 Schedule and manage social media content 📊 Track sales pipelines and analyze campaign & funnel performance 💰 Manage and optimize marketing and sales budgets 📈 Interpret insights to improve lead conversion and ROI 🤝 Negotiate enterprise deals and build client relationships 🧑‍🏫 Coach and lead marketing/sales teams to success 🌍 Senior candidates will shape brand identity and go-to-market strategy Tools & Technologies You May Work With: ( worked in particular tools are fine ) 🌐 Commercial Software: HubSpot , Mailchimp , Marketo Hootsuite , Sprout Social , Buffer Google Analytics , Adobe Analytics WordPress (dot-com plans) , HubSpot CMS SEMrush , Ahrefs , Moz Salesforce , Zoho CRM , Pipedrive PandaDoc , Proposify Asana , Trello , Monday.com Tableau , Power BI Zoom , Microsoft Teams 🆓 Open Source / Free Tools: Mautic , SendPortal , Listmonk Matomo , Open Web Analytics WordPress.org , Drupal , Joomla SuiteCRM , EspoCRM , Odoo CRM Community Jitsi Meet , Taiga , OpenProject , Kanboard LibreOffice Impress , Google Slides Metabase , Apache Superset Show more Show less

About The Role We are seeking a seasoned HubSpot Solution Architect to lead the design and implementation of scalable, end-to-end marketing automation solutions. This role requires deep technical expertise in HubSpot, a strategic mindset, and strong cross-functional collaboration skills to support global marketing and sales initiatives. Key Responsibilities Architect and design scalable HubSpot solutions tailored to business needs. Lead implementation and integration of HubSpot with other enterprise systems (CRM, CMS, analytics platforms, etc.). Collaborate with marketing, sales, and IT teams to gather requirements and deliver solutions that improve operational efficiency. Develop automation strategies for lead management, campaign workflows, and data enrichment. Ensure data integrity, security, and performance within the HubSpot ecosystem. Provide technical guidance and best practices to internal teams and : 710 years of experience in marketing technology, including at least 4+ years working extensively with HubSpot. Proven track record in designing and delivering complex HubSpot implementations. Strong understanding of marketing and sales funnels, lead lifecycle, and CRM strategies. Experience integrating HubSpot with tools such as Salesforce, Marketo, CMS platforms, and analytics tools. HubSpot certifications (e.g., HubSpot Solutions Architect, HubSpot Marketing Software) are a plus. Strong communication, problem-solving, and stakeholder management skills. (ref:hirist.tech) Show more Show less

Return to Job Finder At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. About You And The Role As a Digital Marketing Operations Executive/Marketing Specialist within Dow Consumer Solutions, you will need to collaborate with various teams to execute and deploy digital demand generation plan and activities to drive business growth to further one of Dow’s ambitions in wanting to be the most ‘customer centric’ material science company. We are utilizing Digital to make our customers journey through the various digital touchpoints, the most ‘easy, effective and enjoyable’. You will be an experienced digital marketing professional who has been leveraging on AI, various mar-tec tools to build and enhance customer journey and run successful marketing campaigns to generate and convert leads to revenue. You should also demonstrate sharp analytical capability to analyze data from various sources and draw valuable insights for the business and propose action plans. You should be someone who possess a keen attitude for continuous learning and has a customer-centric mindset to support business to drive growth. Core Responsibilities Work with regional marketing and communications teams to implement digital demand generation initiatives. This includes lead nurturing and conversion, account-based marketing campaigns, and associated digital strategies, all in alignment with regional 4P plans. Support marketing team in data analysis of achievement of business objectives, digital asset performance, campaign effectiveness, customer database insights, market industry trends, and competitor intelligence. Provide key insights or create standard reports where relevant for the team. Assist the marketing team to review planned customer journey, identify suitable digital marketing tools/applications to be deployed. Collaborate with internal and external teams to develop digital tools, such as AI tools, apps, and dashboards. Support the roll out of best-in-class processes for utilisation of digital tools/applications for campaigns execution in campaigns Digital projects management and implementation. Assist the marketing team with digital ecommerce assessments and setup, as well as improvements to Dow.com user experience, contacts, content management. Qualifications And Experience Required A minimum bachelor’s degree with 2 to 5 years of relevant experience. Skills And Experience Required Proven digital marketing expertise in B2B demand generation, from lead acquisition to nurturing and conversion, user journey design and user experience optimisation. Skilled in data analysis with experience in integrating data from various sources and delivering insights to the business. Demonstrate experience in creating digital tools, assets, and applications by collaborating with internal and external parties. Proven capability in project management and key stakeholders’ management across regions. Proven ability to organize and get work done through work championing and soft influence and implement new process as required. Possesses strong organisational and task-oriented skills, with the capacity to prioritize tasks, multitask, and work both independently and as part of a diverse, multicultural team in an international setting. Excellent communication skills and ability to translate user requirements into execution plan and implement plan accordingly. Fluency in English and preferably also Chinese. Show expertise in MS Office, Power BI, and experience with marketing tools like Adobe, Marketo, Content Square, Eloqua, Sprinkler, or Google Analytics. Knowledge of Dynamics CRM, Power Automate, and Power Query is a plus. Additional Notes Relocation assistance is not available with this position. The ability to accommodate a flexible schedule aligned with international time zones (if required) is essential. Benefits – What Dow Offers You We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. Employee stock purchase programs (availability varies depending on location). Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match. Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations. Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. Competitive yearly vacation allowance. Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents). Paid time off to care for family members who are sick or injured. Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey. On-site fitness facilities to help stay healthy and active (availability varies depending on location). Employee discounts for online shopping, cinema tickets, gym memberships and more. Additionally, some of our locations might offer: Transportation allowance (availability varies depending on location) Meal subsidiaries/vouchers (availability varies depending on location) Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location) Join our team, we can make a difference together. About Dow Chemical International Pvt Ltd Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers’ challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care. A Great Place to Work® Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives. As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.comopens in a new tab. Apply Now Return to Job Finder Show more Show less

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. About you and the role: As a Digital Marketing Operations Executive/Marketing Specialist within Dow Consumer Solutions, you will need to collaborate with various teams to execute and deploy digital demand generation plan and activities to drive business growth to further one of Dow’s ambitions in wanting to be the most ‘customer centric’ material science company. We are utilizing Digital to make our customers journey through the various digital touchpoints, the most ‘easy, effective and enjoyable’. You will be an experienced digital marketing professional who has been leveraging on AI, various mar-tec tools to build and enhance customer journey and run successful marketing campaigns to generate and convert leads to revenue. You should also demonstrate sharp analytical capability to analyze data from various sources and draw valuable insights for the business and propose action plans. You should be someone who possess a keen attitude for continuous learning and has a customer-centric mindset to support business to drive growth. Core Responsibilities: Work with regional marketing and communications teams to implement digital demand generation initiatives. This includes lead nurturing and conversion, account-based marketing campaigns, and associated digital strategies, all in alignment with regional 4P plans. Support marketing team in data analysis of achievement of business objectives, digital asset performance, campaign effectiveness, customer database insights, market industry trends, and competitor intelligence. Provide key insights or create standard reports where relevant for the team. Assist the marketing team to review planned customer journey, identify suitable digital marketing tools/applications to be deployed. Collaborate with internal and external teams to develop digital tools, such as AI tools, apps, and dashboards. Support the roll out of best-in-class processes for utilisation of digital tools/applications for campaigns execution in campaigns Digital projects management and implementation. Assist the marketing team with digital ecommerce assessments and setup, as well as improvements to Dow.com user experience, contacts, content management. Qualifications And Experience Required A minimum bachelor’s degree with 2 to 5 years of relevant experience. Skills And Experience Required: Proven digital marketing expertise in B2B demand generation, from lead acquisition to nurturing and conversion, user journey design and user experience optimisation. Skilled in data analysis with experience in integrating data from various sources and delivering insights to the business. Demonstrate experience in creating digital tools, assets, and applications by collaborating with internal and external parties. Proven capability in project management and key stakeholders’ management across regions. Proven ability to organize and get work done through work championing and soft influence and implement new process as required. Possesses strong organisational and task-oriented skills, with the capacity to prioritize tasks, multitask, and work both independently and as part of a diverse, multicultural team in an international setting. Excellent communication skills and ability to translate user requirements into execution plan and implement plan accordingly. Fluency in English and preferably also Chinese. Show expertise in MS Office, Power BI, and experience with marketing tools like Adobe, Marketo, Content Square, Eloqua, Sprinkler, or Google Analytics. Knowledge of Dynamics CRM, Power Automate, and Power Query is a plus. Additional Notes Relocation assistance is not available with this position. The ability to accommodate a flexible schedule aligned with international time zones (if required) is essential. Benefits – What Dow Offers You We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. Employee stock purchase programs (availability varies depending on location). Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match. Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations. Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. Competitive yearly vacation allowance. Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents). Paid time off to care for family members who are sick or injured. Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey. On-site fitness facilities to help stay healthy and active (availability varies depending on location). Employee discounts for online shopping, cinema tickets, gym memberships and more. Additionally, some of our locations might offer: Transportation allowance (availability varies depending on location) Meal subsidiaries/vouchers (availability varies depending on location) Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location) Join our team, we can make a difference together. About Dow Chemical International Pvt Ltd Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers’ challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care. A Great Place to Work® Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives. As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com. Show more Show less

Description We are looking for a Marketing Operations Specialist with 1–2 years of experience to assist in executing and optimizing marketing campaigns. The ideal candidate will support campaign setup, lead management, data segmentation, and performance tracking across marketing platforms. This role is best suited for someone who is detail-oriented, data-driven, and eager to contribute to scalable marketing operations. Requirements 1–2 years of experience in marketing operations or a similar role Familiarity with marketing automation tools and CRM systems Proficiency in MS Excel or Google Sheets for reporting and data analysis Strong attention to detail and ability to manage multiple tasks Good communication and collaboration skills Basic understanding of digital marketing principles Ability to work independently in a hybrid work environment Job responsibilities Assist in setting up and managing email and digital marketing campaigns Support lead management workflows and database segmentation Monitor campaign performance and prepare regular performance reports Collaborate with marketing and sales teams to align campaign strategy and execution Maintain and update marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) Ensure data accuracy and hygiene across marketing tools and systems Help optimize campaign processes and operational efficiency What we offer Culture of caring. At GlobalLogic, we prioritize a culture of caring. Across every region and department, at every level, we consistently put people first. From day one, you’ll experience an inclusive culture of acceptance and belonging, where you’ll have the chance to build meaningful connections with collaborative teammates, supportive managers, and compassionate leaders. Learning and development. We are committed to your continuous learning and development. You’ll learn and grow daily in an environment with many opportunities to try new things, sharpen your skills, and advance your career at GlobalLogic. With our Career Navigator tool as just one example, GlobalLogic offers a rich array of programs, training curricula, and hands-on opportunities to grow personally and professionally. Interesting & meaningful work. GlobalLogic is known for engineering impact for and with clients around the world. As part of our team, you’ll have the chance to work on projects that matter. Each is a unique opportunity to engage your curiosity and creative problem-solving skills as you help clients reimagine what’s possible and bring new solutions to market. In the process, you’ll have the privilege of working on some of the most cutting-edge and impactful solutions shaping the world today. Balance and flexibility. We believe in the importance of balance and flexibility. With many functional career areas, roles, and work arrangements, you can explore ways of achieving the perfect balance between your work and life. Your life extends beyond the office, and we always do our best to help you integrate and balance the best of work and life, having fun along the way! High-trust organization. We are a high-trust organization where integrity is key. By joining GlobalLogic, you’re placing your trust in a safe, reliable, and ethical global company. Integrity and trust are a cornerstone of our value proposition to our employees and clients. You will find truthfulness, candor, and integrity in everything we do. About GlobalLogic GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services. Show more Show less

Job Description Job Title: Email Production Specialist Location: Cupertino, CA (Hybrid schedule) Duration: 12 month contract with potential to extend, 40 hours/weekly Pay Rate: $59.00-$64.00/hourly Role Overview As an Email Production Specialist, you will be responsible for the end-to-end assembly and completion of email campaigns that go out worldwide and across various content types. You will be joining the E-mail Marketing/E-mail Production team that focuses on e-mail production services across all lines of business within the company. The team is 8+ individuals, and on average they are responsible for ~60 global campaigns/week. Responsibilities You will be expected to complete and thoroughly test/QA campaign setups, content, and change rounds in rapid succession. You’ll work closely with editorial, design, localization, programming, and local marketing teams on each project. Work effectively with copywriters, designers, international marketing leads, and a vast group of internal cross-functional partners to ensure that deliverables are met when due. Top Skills 3+ years of experience working in e-mail-based campaign production Being able to gather the various assets to put together e-mails, if things are missing – follow up with appropriate teams for quick turnaround time. Experience managing a workload of 5–8 campaigns/week. Experience building e-mails for enterprise e-mail service providers Utilizing tools such as MailChimp, Marketo, Salesforce, Adobe Campaign Manager, or comparable. Comfortable using HTML and CSS The ability to troubleshoot & resolve rendering issues across email clients & platforms. Experience working with cross-functional teams to drive project deadlines Following up with appropriate teams to gather needed information. Detail oriented, and comfortable peer reviewing You will be responsible for reviewing your own e-mails, and peer reviewing e-mails to ensure there are no mistakes prior to e-mails being sent out. Show more Show less

Are you a creative marketer who loves turning data into action and content into results? Do you get excited about building campaigns that actually drive business growth and working with smart tools like Marketo to make it happen? Then this might just be your next big move. Create content and campaigns that connect, convert, and grow We’re looking for a tech-savvy Digital Content & Campaign Marketer to help accelerate both pipeline and customer growth. In this role, you will develop compelling digital assets and run multi-channel campaigns that boost product awareness and deliver measurable impact across our key business lines. You will work in our Marketing Automation Platform (Marketo) to build, manage, and optimize campaigns, using data and insights to improve performance and drive results. Additionally, you will also write engaging ad copy for social media, search and email campaigns, ensuring every message speaks to the right audience at the right time. You are innovative: always on the forefront of new ideas, eager to test and improve marketing tactics while investing in your own growth. We promise we’ll challenge you every step of the way: you’ll be working with world-leading clients and get responsibilities others may only dream of. You successfully fulfil your role by: Campaign Ownership: Owning content and integrated campaign strategy and execution for prospects and customers to realize acquisition, retention and loyalty of customers accelerating pipeline growth. Demand Generation: Realizing new business growth and tailoring marketing strategies. Buyer insights: Gaining insights into target audiences and personas, informing strategic decisions on where and how to win. Customer Retention and Advocacy: Realizing up- and cross sell across the business lines and markets. Budget and ROI: Track ROI and budget, providing insights and recommendations for improvement, influencing the allocation of marketing spend based on past performance insights. Profile At Planon we deliver in-house software solutions that enable our clients to effectively solve their challenges – and that’s no simple task. To fulfil this task, we need you to be hands-on, client-oriented and analytical. You have a proven B2B Marketing track record. Experience working in a corporate environment and decentralised marketing organisation is a plus. Our ideal candidate meets the following criteria: A relevant university degree, for example in Marketing, Communications or Business. 5 years’ relevant work experience, preferably within the IT or software branch. Ability to prioritize and manage multiple projects in a deadline-driven, results-focused environment, while having strong attention to detail. Experience with a broad set of Marketing disciplines, including but not limited to demand generation marketing and content marketing. Previous experience in running Marketing campaigns using marketing automation tooling such as Marketo and SalesForce CRM would be a huge beneficial. Previous exposure to Account Based Marketing is a plus. Excellent communication skills, both verbally and in writing. Self-motivated team player and an excellent networker. All other languages will bring you higher on our shortlist of candidates. We offer A healthy work-life balance and the possibility of working hybrid. We encourage a collaborative and learning work environment, which is why we offer constant learning and meaningful training opportunities. In addition, we offer challenging projects with world-leading clients and extraordinary experiences. For this role we offer the following competitive benefits package . Join us on our journey to become the recognized world leader in Smart Sustainable Building Management software solutions. How we do this? By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work , learn , live , and play . Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law. Do you love building connections? So do we! Apply now. Show more Show less

Overview At Splash, we ensure that all our clients are assisted by our most experienced and high-performing Product Consultants. Our goal is to resolve client issues efficiently while delivering an exceptional experience. As a Product Consultant, you will play a crucial role in tackling complex client queries, managing cases from start to finish and collaborating with internal teams to enhance the Cvent | Splash client experience. In This Role, You Will Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Here's What You Need Bachelor's degree in Computer Science, Information Technology, Engineering or a related field is preferred Proven experience in a technical consulting or similar role, with a minimum of 2+ years Familiarity with SaaS platforms, preferably in marketing automation or CRM (e.g., Marketo, Salesforce) Experience supporting enterprise clients Excellent written and verbal communication skills, with a proactive approach to problem-solving Strong time management and prioritization skills Bonus: Experience with HTML, CSS, JavaScript, and API setup Show more Show less

Company: Code Brew Labs Job Title: Sr. Performance Marketer Location: Mohali. India (Work from office Only) Company Website: www.code-brew.com About Code Brew Labs At Code Brew Labs, we have expertise in developing innovative and high-performance software solutions for global clients. We deal with latest technologies and take pride in delivering effective solutions using agile methodologies. Our work environment promotes creativity, technical excellence, and personal development. We're seeking an experienced Performance Marketer to lead our B2B marketing efforts, driving demand generation and revenue growth for our IT company. Key Responsibilities 1. Develop and execute multi-channel performance marketing campaigns (paid social, Google Ads, email, content syndication) to target B2B IT decision-makers. 2. Define and track key performance indicators (KPIs) such as lead generation, conversion rates, and return on ad spend (ROAS). 3. Collaborate with cross-functional teams (sales, product, and creative) to ensure aligned messaging and effective lead handoff. 4. Conduct market research and analyze industry trends to inform marketing strategies and optimize campaign performance. 5. Manage and optimize marketing budgets to achieve maximum ROI. 6. Stay up-to-date with the latest marketing technologies and trends, applying this knowledge to continuously improve our performance marketing efforts. Requirements 1. 3+ years of experience in performance marketing, preferably in a B2B IT environment. 2. Proven track record of success in driving lead generation and revenue growth through performance marketing campaigns. 3. Strong understanding of marketing analytics and data-driven decision making. 4. Experience with marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce). 5. Excellent communication and project management skills. Apply now or Drop your resume at Dikshika@code-brew.com Show more Show less

Introduction A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience. Your Role And Responsibilities Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Preferred Education Master's Degree Required Technical And Professional Expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred Technical And Professional Experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization. Experience with A/B testing methodologies in campaign setup. Familiarity with API integrations for data exchange between marketing tools. Exposure to advanced campaign setup features, such as personalization and dynamic content. Understanding of compliance and regulatory considerations in marketing. Continuous learning and staying updated on industry trends in marketing technology. Experience with project management tools for coordination and tracking. Show more Show less

Introduction A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience. Your Role And Responsibilities Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Preferred Education Master's Degree Required Technical And Professional Expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred Technical And Professional Experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization. Experience with A/B testing methodologies in campaign setup. Familiarity with API integrations for data exchange between marketing tools. Exposure to advanced campaign setup features, such as personalization and dynamic content. Understanding of compliance and regulatory considerations in marketing. Continuous learning and staying updated on industry trends in marketing technology. Experience with project management tools for coordination and tracking. Show more Show less

Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for our customers. We bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. Job Title: Demand Generation Director (or Senior Demand Generation Manager) Department: Marketing Location: Hyderabad Experience Level: 15+ Years Industry: B2B IT Services Position Summary We are seeking a seasoned and strategic Demand Generation Director to lead and scale our marketing-led demand generation efforts focused exclusively on B2B IT services targeting the North American market . This leadership role is ideal for a data-driven marketer with deep experience in building pipeline within IT services environments. The ideal candidate will own the end-to-end demand generation engine—from awareness through lead generation and qualification—ultimately driving sales pipeline growth and revenue alignment. Key Responsibilities Strategy & Leadership Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services. Own the full lead generation funnel—from awareness to qualified lead hand-off to sales. Partner with leadership across sales, delivery, customer success, and operations to ensure alignment on messaging and campaign goals. Demand Generation & Lead Nurturing Plan and execute integrated, multi-channel campaigns (email, paid media, webinars, events, SEO, social, etc.) targeting enterprise and mid-market buyers across the U.S.. Focus on generating qualified leads for IT services—custom software development, infrastructure services, application management, etc. Build and manage lead scoring, segmentation strategies, and nurture streams tailored for long B2B services sales cycles. Content Marketing & Thought Leadership Collaborate with SMEs and internal teams to develop high-impact content assets like whitepapers, industry reports, webinars, and use cases showcasing service delivery excellence. Promote IT services capabilities through educational and problem-solving content tailored to decision-makers in IT, procurement, and business operations. Amplify content across paid and organic channels to boost visibility and authority in target industries. Marketing Automation & CRM Integration Manage and optimize campaigns using marketing automation platforms (e.g., HubSpot, Marketo) integrated with CRM (e.g., Salesforce). Ensure accurate lead tracking, reporting, and campaign attribution across platforms. Monitor and report on KPIs such as cost per lead (CPL), marketing-qualified leads (MQLs), pipeline influence, and return on investment (ROI). Team Leadership & Innovation Lead, coach, and develop a growing team of demand generation and campaign specialists. Foster a performance-driven, collaborative culture of experimentation, analysis, and continuous optimization. Stay up to date with evolving tools, technologies, and buyer behavior trends in the IT services space. Qualifications 15+ years of B2B marketing experience with a strong focus on IT services. Demonstrated success in generating leads and pipeline for enterprise IT services in North America. Strong understanding of buyer personas and sales cycles typical of B2B services (consulting, implementation, managed services). Hands-on experience with marketing automation (HubSpot, Marketo) and CRM systems (Salesforce). Proven ability to align marketing with sales and revenue outcomes. Exceptional communication, project management, and leadership skills. Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. Preferred Experience targeting North American enterprise and mid-market accounts. Familiarity with Account-Based Marketing (ABM) strategies. Exposure to intent data platforms and advanced lead qualification techniques. Understanding of global delivery models and service positioning in IT services. Show more Show less

Experience : 1.00 + years Salary : INR 400000-500000 / year (based on experience) Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity? Must have skills required: Client handling, metrics analysis, multivariant testing, Project management, Communication Skills, A/B testing, Campaign Management, EmailMarketing, marketing automation Uplers is Looking for: Roles and Responsibilities : Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns, and reporting results. Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept, code (html/css), and test email templates for campaigns using email on acid. Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics. Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients. Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client. Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects of digital marketing. Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience. Requirements : Minimum 1+ years of experience setting up campaigns for digital or email marketing 1+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations Worked on at least few of diy esp's (like mailchimp, campaign Monitor, icontact) and one or two enterprise esp's like salesforce marketing cloud, marketo, eloqua, etc in setting up campaigns and creating segmentations, dynamic content and reports A technology savvy or minded marketer with exposure and capability of problem solving and data analysis Good, standards-based html and css skills Exposure on setting automation and campaigns for known ESPs Should be able to work in photoshop & dreamweaver Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics- driven business environment How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you! Show more Show less