Software Engineering Specialist BT Group

3.0 - 7.0 years

0 Lacs

delhi

On-site

As a Marketo Specialist Engineer, you will play a crucial role in managing, optimizing, and troubleshooting marketing automation initiatives using Marketo. Your responsibilities will include developing, executing, and analyzing marketing campaigns within Marketo, integrating Marketo with other marketing and sales systems like Salesforce, and ensuring seamless automation processes. It will be essential for you to have a deep understanding of Marketo's features, database management, and performance reporting, while also staying updated on industry trends. Your core responsibilities will involve developing, implementing, and managing various marketing campaigns within Marketo, such as email marketing and lead nurturing. You will be responsible for ensuring seamless integration between Marketo and other platforms, troubleshooting any integration issues that may arise. Additionally, you will monitor and analyze campaign performance, identify areas for improvement, and provide data-driven recommendations. Managing and maintaining the integrity of the Marketo database, including segmentation and data quality, will also be a key aspect of your role. Furthermore, you will provide training and support to other team members on Marketo functionalities and best practices. To excel in this role, you will need to possess key skills and qualifications such as expertise in Marketo, experience with marketing automation principles, and CRM integration, particularly with systems like Salesforce. Strong data analysis skills, problem-solving abilities, and excellent communication skills will be essential for collaborating with cross-functional teams. Additionally, having project management skills, technical knowledge of HTML, CSS, JavaScript, and familiarity with other marketing automation tools can be beneficial. While Marketo certifications may be preferred, they are not always required. At BT Group, our leadership standards focus on leading inclusively and safely, owning outcomes, delivering for the customer, being commercially savvy, embracing a growth mindset, and building diverse and future-ready teams. We are committed to creating a diverse, inclusive, and authentic workplace where everyone can thrive and contribute their best. If you are excited about the role of a Marketo Specialist Engineer and believe you have the necessary skills and experience to excel in this position, we encourage you to apply. We are dedicated to building a team that represents a diverse range of backgrounds and experiences, and we welcome candidates who may not meet every single requirement listed in the job description. Your unique perspective and skills could make you the ideal candidate to join our team and contribute to our continued success.,

Posted 2 weeks ago

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