Marketing Specialist / Executive (Group Level)

As a Marketing Specialist / Executive at our dynamic Group of Companies operating in Real Estate/Properties, Global Export & Import, Financial Services, and IT Consulting sectors, your role will be crucial in developing and executing marketing strategies to support the growth of our diverse portfolio. **Key Responsibilities:** - Develop, write, and proofread engaging marketing content for various channels such as website copy, blog posts, press releases, social media, and email newsletters tailored to each business vertical. - Specific Examples: Property project brochures, Import/Export reels/digital posts/brochures, Finance service content, and IT consulting lead generation. - Manage and optimize the group's digital presence including websites, social media, SEO/SEM to increase traffic, generate leads, and enhance brand visibility across all verticals. - Execute email marketing campaigns for lead nurturing and client communication. - Plan, coordinate, and execute promotional activities, product launches, and digital advertising campaigns (PPC, social media ads) for specific business offerings. - Coordinate corporate participation in industry events, trade shows (for Export/Import/IT), and property exhibitions. - Ensure consistent and professional brand messaging across all communications and materials for the entire group and its subsidiaries. - Monitor, analyze, and report on the performance of all marketing campaigns using key metrics (ROI, conversion rates, traffic) to provide actionable insights for optimization. - Manage relationships with external vendors, agencies, and media partners. **Qualifications:** - Masters degree in Marketing, Business Administration, Communications, or a related field. - 3-4 years of proven experience in a marketing role, preferably within a diversified business environment, a conglomerate, or an agency with B2B and B2C exposure. - Strong Communication and Customer Service skills. - Proficiency in Marketing Strategy and Sales. - Experience in conducting Market Research. - Excellent organizational and multitasking abilities. - Proficient with the latest tools to create marketing materials. **Technical & Core Skills:** - Strong understanding and proven experience in Digital Marketing (SEO, SEM, Social Media, Email Marketing). - Excellent written and verbal communication skills with a keen eye for detail and the ability to write compelling, sector-specific copy. - Working knowledge of basic graphic design software (e.g., Canva, Adobe Creative Suite).,