Marketing Executive/ Specialist
Experience
: 3-6 Years
Location:
Ahmedabad
Who We re Looking For:
We re looking for a Marketing Specialist who understands both the creative and strategic sides of marketing. You should be confident in managing social media marketing (organic and paid) You ll work closely with cross-functional teams like sales, design, and leadership to plan and execute
assignments. Strong coordination and communication skills are key. You should be comfortable with simple, clear copywriting and short-form content creation for posts, ads, and landing pages. You ll lead execution across digital channels and support content initiatives all while
learning and growing in the high-impact world of MedTech and Healthcare.
What Youll Be Doing
Marketing (Main Stage Duties):
1. Social Media Management (Must-Have)
Own and manage DASH s presence across LinkedIn, Instagram, YouTube, Twitter, Facebook and other relevant platforms.
Plan and maintain a consistent, engaging, and brand-aligned social media calendar
Schedule, post, and manage performance of organic content with platform-relevant tone and CTAs
Support LinkedIn Paid Social Execution including:
o Engagement campaigns
o Website traffic promotions
o Lead generation using native forms or landing pages
Collaborate with the content and design teams for creatives and messaging
Continuously test creatives, formats, and messaging to scale results and improve ROI
Drive traffic to the DASH website through both organic and paid social media activities
Track and analyze performance metrics; identify areas to scale while gradually taking ownership of
platform-specific optimizations and performance tracking.
Stay current with platform trends, ad features, and algorithm changes
Coordinate with sales and leadership to align ad messaging with outreach goals
2. Copywriting & Content Support (Must-Have)
Write engaging, platform-appropriate captions and short-form content for posts and ads
Craft clear, persuasive CTAs that drive engagement and conversions
Simplify complex MedTech or healthcare topics into easy-to-understand, audience-relevant messaging
Assist in creating, editing, and repurposing content to suit multiple formats such as blogs, emailers, landing pages, and case studies ensuring
consistency in messaging and tone.
Contribute ideas and assist with content research where required
Ensure tone, structure, and clarity align with brand voice across all communication
Optimize copy for SEO when needed especially on landing pages and blog snippets
3. Coordination & Cross-Functional Collaboration
Collaborate with sales, design, content, and development teams for alignment
Support and contribute to website enhancement efforts on the DASH website
Ensure timely handoffs and communication across teams for marketing assignments
Assist with CRM workflows, marketing automation, and email campaigns SEO (Good to Have)
Conduct keyword research and collaborate on SEO-driven content planning
Support on-page optimization (titles, descriptions, meta tags, etc.)
Monitor keyword rankings and industry trends for content improvement
Skills Required
1. Social Media Marketing
Proven experience managing LinkedIn, Instagram, Facebook, YouTube, and Twitter
Experience in creating and managing organic content calendars
Hands-on experience with LinkedIn paid campaigns (Engagement, Website Traffic/ Lead Gen)
Ability to track performance metrics and optimize content for reach and conversions
Familiarity with platform algorithms and trends
2. Copywriting & Content Creation
Strong short form writing skills for social media posts and ad captions
Ability to create clear CTAs and persuasive copy for landing pages and promotional content
Skill in simplifying technical/healthcare concepts into audience-friendly messaging
Experience in content repurposing across formats (blogs, emailers, case studies, etc.)
Ability to maintain consistent brand tone and voice across all content types
3. Coordination & Communication
Ability to work cross-functionally with sales, design, content, and tech teams
Strong coordination and internal communication skills
Experience in contributing to website enhancements (from a content/marketing perspective)
Basic understanding of CRM tools [HubSpot] and email marketing platforms
4. Analytics & Optimization
Ability to interpret social media and campaign performance reports
Experience using tools like LinkedIn Campaign Manager, Meta Ads, and Google Analytics
A/B testing and creative testing for improving social and paid media performance
Soft Skills
Strong verbal and written communication
High attention to detail and organizational skills
Ability to take ownership of tasks and execute them independently with minimal handholding
Highly organized and capable of managing multiple priorities and deadlines
Curious, proactive, and open to feedback you bring ideas to the table and have a growth mindset
Eagerness to understand the MedTech and Healthcare space, with the ability to adapt quickly in a
dynamic work environment
SEO [Good to Have Skills]
Working knowledge of keyword research tools (e.g., Google Keyword Planner)
Familiarity with on-page SEO best practices (titles, meta descriptions, alt tags, etc.)
Ability to collaborate with content and dev teams on SEO improvements
Awareness of SERP trends, ranking factors, and performance tracking tools (e.g., Google Search Console)
What You ll Get - - -
- The chance to market purpose-driven technology that creates meaningful impact in the real world
of healthcare and MedTech
A creative and growth-driven work culture that values your input and encourages bold ideas
Visibility, ownership, and hands-on experience across digital platforms
A team of collaborative, supportive colleagues, and the freedom to experiment, learn, and grow
