Marketing Representative

Role & responsibilities

roles and responsibilities of a Marketing Executive and Marketing Manager

1. Marketing Executive Roles & Responsibilities

General Focus:

• Execute marketing strategies
  
• Handle promotional activities
  
• Support brand awareness and sales growth
  
• Direct communication with clients, vendors, and end-users
  

In Medical Services:

• Promote healthcare services like clinics, hospitals, diagnostics, or wellness programs
  
• Plan local awareness campaigns (health camps, seminars, community outreach)
  
• Coordinate with doctors and staff to ensure service promotion is aligned with practice goals
  
• Support CRM and digital marketing for patient acquisition and retention
  
• Manage content for patient education (leaflets, social media, videos)
  

In Hair & Skin Products:

• Promote dermatological, cosmetic, or cosmeceutical products (shampoos, serums, creams)
  
• Organize product demonstrations and sampling activities
  
• Coordinate with dermatologists, salons, and influencers for endorsements
  
• Create product literature and distribute to retailers or clinics
  
• Handle direct customer feedback and queries on social media or offline
  

Tactical Tasks:

• Daily reporting of campaigns
  
• Monitor market trends and competitor activities
  
• Distribute marketing materials to doctors, clinics, and retail outlets
  
• Track KPIs (e.g., lead generation, campaign performance)
  

2. Marketing Manager – Roles & Responsibilities

General Focus:

• Develop and oversee strategic marketing plans
  
• Lead marketing teams and allocate budgets
  
• Analyze performance data to guide decision-making
  
• Work closely with product, sales, and R&D teams
  

In Hair & Skin Products:

• Oversee product launch strategies (targeting dermatologists, salons, e-commerce)
  
• Define go-to-market strategy including pricing, packaging, and promotions
  
• Build influencer partnerships and oversee UGC (User-Generated Content) campaigns
  
• Lead customer segmentation, competitive analysis, and product positioning
  
• Liaise with R&D and packaging teams to meet market demand and regulatory standards
  

Strategic Tasks:

• Allocate and optimize marketing budgets
  
• Track ROI of campaigns across different channels (online/offline)
  
• Conduct market research for new trends in skin & haircare
  
• Lead and train marketing executives or field force
  

Interested can share their CV to sheetal.k@talent21.in or contact on 9281016261