Marketing & PRO – IVF Center

Job Purpose

To drive patient acquisition, brand visibility, referral generation, and relationship management for the IVF/Fertility Center while ensuring ethical promotion and a positive public image.

Key Responsibilities – Sales & Business Development

• Generate and convert patient leads for IVF, IUI, fertility preservation and allied services
• Counsel prospective patients on services, packages, and treatment processes (non-clinical)
• Achieve monthly and quarterly revenue targets
• Coordinate with doctors, counsellors, and front office teams
• Maintain inquiry tracking, follow-ups, and MIS/CRM records

Key Responsibilities – Marketing

• Plan and execute online and offline marketing campaigns
• Coordinate digital marketing initiatives (social media, website, ads)
• Organize fertility awareness camps, seminars, and outreach programs
• Manage branding materials such as brochures, banners, and hoardings
• Analyze marketing ROI and patient acquisition sources

Key Responsibilities – PRO & Outreach

• Develop relationships with gynecologists, hospitals, clinics, and diagnostic centers
• Manage referral networks and institutional tie-ups
• Represent the center at medical events and conferences
• Handle patient feedback and escalations professionally

Coordination & Compliance

• Ensure ethical marketing practices as per medical guidelines
• Maintain patient confidentiality and sensitivity
• Coordinate with medical, embryology, nursing, and admin teams

Key Performance Indicators (KPIs)

• Patient leads generated and conversions
• Revenue contribution
• Referral growth
• Brand visibility
• Patient satisfaction scores

Qualifications & Experience

• Graduate / MBA (Marketing / Healthcare Management preferred)
• 2–7 years of experience in healthcare, IVF, hospital or diagnostic sales
• IVF / fertility sector experience preferred

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person