Marketing Manager - Content Creation

Role Overview: As a Content Creator for Mahindra Tractors, you will be responsible for developing high-quality content through agencies. Your primary focus will be on creating various types of content such as product & features content, POSM/marketing collateral, case studies, testimonials, and topical content. Additionally, you will engage in third party engagements like influencers and collaborate with the brand team to align content strategy with business objectives and target audience. Ensuring consistency in brand voice and tone across all content and working closely with sales, product, and customer service teams will also be part of your role. Key Responsibilities: - Creating various types of content such as product & features content, POSM/marketing collateral, case studies, testimonials, and topical content - Engaging in third party engagements like influencers - Collaborating with the brand team to develop a content strategy aligned with business objectives and resonating with the target audience - Ensuring consistency in brand voice and tone across all content - Working closely with sales, product, and customer service teams to ensure aligned efforts Qualifications Required: - Education: Bachelor's degree in Engineering, Marketing, Communications, Journalism, or a related field - Experience: Minimum 3-4 years of experience in content creation, preferably in the agricultural or automotive industry - Skills required: - Excellent writing and creative innovation mindset - Ability to communicate complex technical information clearly - Proficiency in content management systems - Strong understanding of social media platforms content types - Ability to work independently and collaboratively - Strong attention to detail and organizational skills - Ability to meet deadlines and work under pressure In summary, your role as the Content Creator for Mahindra Tractors is crucial in developing engaging marketing content. Your expertise in content creation, agency management, and communication skills will be key in delivering content that resonates with the target audience and aligns with business objectives.,