Marketing Executive

Key responsibilities

• Strategic planning and execution: Develop and implement comprehensive marketing strategies to promote hospital services, specialties, and programs.
• Market and audience analysis: Conduct market research to identify patient needs, preferences, and demographic trends to inform marketing efforts.
• Campaign management: Create, manage, and analyze marketing campaigns across various channels, including digital (SEO, social media, email) and traditional (print, events).
• Digital and online presence: Manage the hospital's website, social media profiles, and other online platforms to ensure consistent and up-to-date content.
• Content development: Create and oversee the production of marketing materials, such as brochures, newsletters, press releases, and website content.
• Collaboration: Work closely with clinical and administrative teams, and medical staff to create cohesive messaging and align marketing with organizational goals.
• Community outreach: Organize and participate in events, webinars, and community outreach programs to build brand visibility and relationships.
• Budget and performance management: Prepare and manage marketing budgets, allocate resources effectively, and track campaign performance to report on ROI.
• Brand management: Ensure consistent branding and messaging across all marketing efforts, and maintain compliance with healthcare marketing regulations.

Required skills and qualifications

1. Languages: Kannada , English, Tamil & Telugu

• A bachelor's degree in marketing, communications, or a related field is typically required.
• Proficiency in digital marketing, including SEO, social media, and content creation.
• Strong communication, strategic thinking, and analytical skills.
• Ability to collaborate with various internal and external stakeholders

Pay: From ₹18,000.00 per month

Work Location: In person