Marketing Executive (Scan Center)

Job Description:

• Develop and implement targeted marketing strategies to increase awareness and usage of the Scan Center's services aligned with organizational objectives.
• Conduct market research to identify customer needs, competitors, and trends within the scanning industry.
• Plan and execute online and offline marketing campaigns (social media, email marketing, digital ads, etc.) to attract and engage customers.
• Track, analyze, and report on the performance of marketing campaigns to ensure they meet company goals and KPIs.
• Ensure consistent branding across all marketing materials, both digital and print.
• Collaborate with the creative team to design and produce marketing collateral (brochures, posters, flyers, social media visuals).
• Create engaging content for social media platforms, website, and email newsletters.
• Develop case studies, customer testimonials, and other content that showcases the benefits of the Scan Center's services.
• Foster relationships with existing and potential customers through personalized outreach.
• Organize and manage events, webinars, or promotional activities that engage and educate customers about Scan Center services.
• Manage and optimize the Scan Center’s online presence through SEO, content marketing, and paid advertising (PPC).
• Improve search engine rankings for relevant keywords related to scanning services.
• Monitor competitor activity and industry trends to recommend adjustments to the marketing plan.
• Provide regular updates and reports to the management on the effectiveness of marketing efforts.
• Work closely with the sales team to align marketing strategies with business objectives and sales targets.
• Collaborate with the customer service team to gather feedback and improve customer satisfaction.
• A candidate with prior experience in Scan Centre is preferrable (2 to 5 years)

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• total work: 2 years (Required)

Language:

• English (Preferred)

Work Location: In person