Job
Description
JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Mall Marketing Executive – Job DescriptionPosition Title: Mall Marketing Executive Department: Marketing & Operations Reports To: Marketing Manager / Mall General Manager
Role OverviewThe Mall Marketing Executive is responsible for planning, executing, and monitoring marketing initiatives that drive footfall, enhance tenant relationships, and strengthen the mall's brand presence within its catchment area. This role bridges creative campaign development with operational execution, working closely with tenants, vendors, and internal teams to deliver measurable business outcomes.
Key ResponsibilitiesThe role involves developing and implementing the mall's marketing calendar, including seasonal campaigns, promotional events, and tenant collaboration activities designed to increase visitor traffic and dwell time. The executive coordinates with tenants and brand partners to align promotional activities with mall-wide initiatives, ensuring consistent messaging and maximizing mutual benefit.
Managing social media channels, digital advertising, and content creation falls within this role, along with tracking engagement metrics to refine strategy. The executive also oversees on-ground event execution, from concept approval through vendor coordination, logistics, and post-event evaluation.
Budget management is a core function, requiring the executive to plan marketing spend across campaigns, negotiate with vendors and media partners, and report on return on investment to senior management. Building and maintaining relationships with local media, influencers, and community organizations supports broader brand visibility efforts.
The role also includes conducting competitor and market analysis to identify trends, benchmark mall performance against comparable properties, and recommend strategic adjustments. Regular reporting on footfall data, campaign performance, and tenant satisfaction feeds into quarterly business reviews with mall ownership or management.
Required QualificationsA bachelor's degree in marketing, business administration, or a related field is typically required, with two to five years of relevant experience in retail marketing, mall operations, or a similar consumer-facing environment. Strong written and verbal communication skills are essential, along with proficiency in digital marketing tools, social media platforms, and basic analytics reporting.
Key SkillsSuccessful candidates typically demonstrate strong project management abilities, creative thinking balanced with commercial awareness, negotiation skills for vendor and tenant interactions, and comfort working in a fast-paced, deadline-driven environment. Experience with CRM or marketing automation platforms is advantageous.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
