Marketing Executive

Job Specifications :

Qualification : Any Graduate

Experience : 3 to 4 years (preferably having experience in Women and Child)

Location : Gachibowli, Hyderabad

Job Descripition:

1. Plan and execute marketing activities to promote Obstetrics, Gynaecology, Maternity, Paediatrics, Neonatology, NICU, PICU, IVF, and Fertility services.

2. Develop strategies to increase OPD consultations, IPD admissions, deliveries, surgeries, and diagnostic services.

3. Build and maintain strong relationships with gynaecologists, paediatricians, general practitioners, and referral doctors.

4. Develop and manage doctor referral networks, clinics, nursing homes, and healthcare institutions.

5. Conduct regular visits to referring doctors, clinics, and hospitals to strengthen referral relationships.

6. Identify new referral sources and business development opportunities.

7. Plan and organize health camps, medical camps, awareness programmes, and community outreach activities.

8. Organize antenatal awareness programmes, breastfeeding awareness sessions, vaccination camps, and child health programmes.

9. Develop corporate tie-ups, insurance partnerships, and institutional business relationships.

10. Plan and execute digital marketing campaigns through Google, Facebook, Instagram, and other online platforms.

11. Monitor and improve the hospital's website, Google Business Profile, online presence, and social media engagement.

12. Coordinate with digital marketing agencies for SEO, SEM, social media, and online advertising campaigns.

13. Develop promotional materials, brochures, flyers, banners, standees, and hospital service profiles.

14. Ensure consistent hospital branding across all marketing and communication channels.

15. Develop monthly marketing plans, promotional calendars, and campaign budgets.

16. Monitor marketing expenditure and ensure optimum utilization of the marketing budget.

17. Identify new market opportunities and competitor activities.

18. Conduct market research to understand patient needs, competitor services, pricing, and market trends.

19. Develop strategies to improve maternity packages, delivery packages, paediatric services, and preventive healthcare programmes.

20. Coordinate with the IVF and fertility team to promote fertility services and patient counselling programmes.

21. Coordinate with the front office and patient relations teams to improve enquiry conversion and patient follow-up.

22. Monitor patient enquiries, lead generation, conversion rates, and source-wise patient acquisition.

23. Ensure timely follow-up of all marketing-generated enquiries.

24. Monitor OPD footfall, IPD admissions, referral conversions, and revenue generated through marketing activities.

25. Develop and maintain relationships with corporate companies, schools, colleges, and community organizations.

26. Plan promotional activities during special occasions such as Women's Day, Mother's Day, Children's Day, and World Breastfeeding Week.

27. Coordinate with doctors to create healthcare awareness content, educational videos, articles, and patient information materials.

28. Ensure ethical marketing practices and compliance with applicable healthcare advertising guidelines.

29. Obtain necessary approvals for all promotional campaigns and marketing communication.

30. Coordinate with hospital management, doctors, and department heads for marketing initiatives.

31. Monitor online patient reviews, feedback, and hospital reputation.

32. Develop strategies to improve patient satisfaction, retention, and word-of-mouth referrals.

33. Prepare daily, weekly, and monthly marketing performance reports.

34. Submit monthly marketing MIS reports to the management.

35. Track marketing KPIs, campaign performance, lead generation, and return on marketing investment.

36. Manage and guide the marketing team, business development executives, and field marketing staff.

37. Set individual targets and monitor the performance of marketing executives.

38. Conduct regular marketing team meetings and review business development activities.

39. Identify opportunities for new service launches, speciality promotions, and hospital expansion.

40. Coordinate with the finance department for marketing budgets, vendor payments, and campaign expenses.

41. Ensure proper documentation of marketing activities, referral visits, campaigns, and business development initiatives.

42. Improve the hospital's brand image, market reputation, and competitive positioning.

43. Develop long-term marketing strategies to increase patient loyalty and hospital growth.

44. Achieve monthly, quarterly, and annual marketing targets assigned by hospital management.

Interested candidates may call or share your resume on 8074773136

Regards,

Ms.Satya HR

Benefits:

• Flexible schedule

Work Location: In person