Marketing Executive – Industrial B2B (Digital & Content)

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Engineering, or related field.
• 2–4 years of experience in B2B marketing, preferably in an engineering or capital goods company.
• Excellent English writing and communication skills.
• Basic knowledge of SEO, digital marketing tools, and social media platforms.
• Proficiency in Canva; knowledge of tools like Adobe Illustrator, Photoshop, or Premiere Pro is a plus.
• Interest in industrial products and ability to grasp technical content quickly.
• Experience in managing website content using CMS platforms is desirable.

Job Description

• Create SEO-optimized content for the company website, product pages, and landing pages.
• Write technical blogs, articles, newsletters, and industry case studies.
• Prepare content for marketing collaterals including brochures, flyers, and PPTs.

• Plan and manage the company’s presence on LinkedIn and other relevant platforms.
• Schedule and publish regular social media content, graphics, and updates.
• Run basic paid ad campaigns on Google and LinkedIn (with agency support if needed).

• Design creatives using Canva or similar tools for digital posts, presentations, emailers, brochures, etc.
• Coordinate and execute machine photography and video shoots at the factory or client sites.
• Edit and organize photos, create visual assets, and maintain a digital media library.

• Work with internal/external teams to manage SEO improvements (meta tags, content structure, etc.).
• Update website content, banners, and blog sections regularly via CMS (WordPress or similar).

• Create and maintain catalogs, product datasheets, and application brochures.
• Support trade shows, exhibitions, and customer demos with marketing material and coordination.

Job Location

Ralsonics Research Pvt. Ltd.

Plot 5, K. T. Industrial Estate No.2,

Behind Waghmare Hospital,

Chinchpada, Waliv, Vasai East,

Vasai, Palghar-401208, Maharashtra,

Closest Train Station: Vasai Road

Benefits

PF, ESIC, conveyance, 21 days paid holidays etc.

Timing:

9am to 6Pm