Marketing Executive For a QSR based at Pune

Job Description

Role & responsibilities Key Responsibilities: Develop and execute city-level ATL & BTL marketing campaigns to drive footfall and brand awareness. Plan and implement local store marketing activities (LSM) to support store launches, promotions, and events. Build strong vendor networks and handle end-to-end vendor management, including onboarding, negotiation, and payment coordination. Coordinate with internal teams and external agencies to ensure timely execution of marketing activities. Manage branding, visibility, and promotional collaterals across stores in the assigned territory. Evaluate campaign performance through market research and competitor analysis. Track marketing budgets and ROI for city-level marketing initiatives. Comfortable with extensive travel across stores in the assigned geography. Work closely with the central marketing team for campaign alignment and execution.